WTTW Inc
Marketing Manager
WTTW Inc, Chicago, Illinois, United States, 60290
WTTW/Chicago PBS and WFMT/Chicago Classical seek an experienced
Marketing Manager
to develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms.
KEY RESPONSIBILITIES :
• Develop and execute proactive and strategic marketing plans across paid, owned, and earned (in partnership with PR/Communications lead) to increase audience, brand recognition, loyalty, engagement and awareness for WTTW and WFMT.
• Plan, contract, and manage budget and placement of media buys/trades across digital/social/email, OOH, television/video, radio, print and search channels.
• Manage internal and agency cross-media creative development, production, and delivery: develop and adhere to marketing calendar deadlines, create and present creative briefs, manage design/production process and approvals, and serve as day-to-day liaison for and deliver final marketing files to vendors.
• Identify, create, and manage new strategic marketing and media trade partnerships that can be leveraged for audience growth and brand awareness; manage all related deliverables.
• Prepare and execute audience analysis, proof of performance reports, presentations and highlights to supervisor.
• Create audience segmentation strategies and ongoing view of consumer personas to evolve our messaging and voice as we grow.
• Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns; develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
• Plan, manage, utilize and analyze search marketing programs.
• Help create and document policies, guidelines, and procedures for organizational brand protocols.
• Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
• Assist in coordination of selected events and other assigned duties.
SKILLS:
• Excellent written and oral communication skills
• Exceptional attention to detail and accuracy; excellent organizational and planning skills
• Self-motivated, results-oriented, and collaborative
• Ability to work independently, proactively, persistently, and in a fast-paced and positive manner
• Ability to juggle multiple projects and priorities simultaneously
EXPERIENCE:
• 3-5 years of marketing management experience
• Demonstrated experience creating outcomes-driven visibility and marketing plans
• Tactical understanding of all marketing media types/platforms, and experience integrating varied marketing channels into strategies
• Expert familiarity with digital advertising and social media with a track record of driving growth
• Experience with business, strategy, and campaign development and tracking
• Demonstrated understanding of social media and search best practices, algorithms, and campaign execution
• Demonstrated experience compiling, analyzing, and presenting data
EDUCATION:
Bachelor's Degree preferred.
Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer. Diversity is a core value at WTTW|WFMT. We are passionate about building and sustaining an inclusive and equitable working environment for all staff. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. WTTW|WFMT is committed to attracting and retaining a diverse staff. WTTW|WFMT will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
Marketing Manager
to develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms.
KEY RESPONSIBILITIES :
• Develop and execute proactive and strategic marketing plans across paid, owned, and earned (in partnership with PR/Communications lead) to increase audience, brand recognition, loyalty, engagement and awareness for WTTW and WFMT.
• Plan, contract, and manage budget and placement of media buys/trades across digital/social/email, OOH, television/video, radio, print and search channels.
• Manage internal and agency cross-media creative development, production, and delivery: develop and adhere to marketing calendar deadlines, create and present creative briefs, manage design/production process and approvals, and serve as day-to-day liaison for and deliver final marketing files to vendors.
• Identify, create, and manage new strategic marketing and media trade partnerships that can be leveraged for audience growth and brand awareness; manage all related deliverables.
• Prepare and execute audience analysis, proof of performance reports, presentations and highlights to supervisor.
• Create audience segmentation strategies and ongoing view of consumer personas to evolve our messaging and voice as we grow.
• Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns; develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
• Plan, manage, utilize and analyze search marketing programs.
• Help create and document policies, guidelines, and procedures for organizational brand protocols.
• Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
• Assist in coordination of selected events and other assigned duties.
SKILLS:
• Excellent written and oral communication skills
• Exceptional attention to detail and accuracy; excellent organizational and planning skills
• Self-motivated, results-oriented, and collaborative
• Ability to work independently, proactively, persistently, and in a fast-paced and positive manner
• Ability to juggle multiple projects and priorities simultaneously
EXPERIENCE:
• 3-5 years of marketing management experience
• Demonstrated experience creating outcomes-driven visibility and marketing plans
• Tactical understanding of all marketing media types/platforms, and experience integrating varied marketing channels into strategies
• Expert familiarity with digital advertising and social media with a track record of driving growth
• Experience with business, strategy, and campaign development and tracking
• Demonstrated understanding of social media and search best practices, algorithms, and campaign execution
• Demonstrated experience compiling, analyzing, and presenting data
EDUCATION:
Bachelor's Degree preferred.
Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer. Diversity is a core value at WTTW|WFMT. We are passionate about building and sustaining an inclusive and equitable working environment for all staff. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. WTTW|WFMT is committed to attracting and retaining a diverse staff. WTTW|WFMT will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.