Hearst
Digital Sales Manager
Hearst, Salinas, California, United States, 93911
Job Description
KSBW 8/ Central Coast ABC / Estrella TV Costa Central, the NBC affiliate in Monterey/Salinas, CA
is looking for a
Digital Media Sales Manager
to provide energized leadership for our digital sales programs. The ideal candidate will have experience with digital sales strategies and enjoy staying up to date with its evolution, understand digital marketing strategy and excel in a customer-focused team environment. Join us at one of America's best media companies! KSBW has the #1-rated news organization on California's Central Coast - and happens to be one of the country's most beautiful and iconic places to live. You will report to the General Sales Manager.
ResponsibilitiesPrepare and implement individual advertiser account strategy including revenue goalsMeet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goalsIn partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetingsEvaluate seller performance and provide feedbackBe a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelinesRespond to Request For Proposals (RFPs); meet client deadlinesMeet with clients to develop/strengthen business relationships; improve client retentionDevelop/strengthen business relationships with important station vendorsSupport local sellers in sales presentations to multiple points of contact with client/agency personnelDevelop and produce non-traditional revenue and new sales programsManage multiple expense budgets related to digital projectsWork in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goalsProvide training to Local and National sellersEnsure that all necessary sales presentations are comprehensive and available in advance of the selling windowMaintain current and accurate revenue forecasts by accountReview new insertion ordersRequirements
Have a complete understanding of current digital marketing strategies including synergist values with other media.Understanding of pricing and inventory management principlesDissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare a comprehensive and winning responseProspect, meet with, and close business with new station clientsHave the skills to manage othersProficiency with Wide Orbit, Kantar, and One Domain/WO Media OfficeValid driver's license and reliable automobileRelated military experience will be consideredDiversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision401(k) matchingEmotional Wellness SupportPaid Time OffPaid Parental LeaveLGBTQ+ Health ServicesAdditional benefits to meet your and your family's needs
The estimated base salary range for this role is between $85,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
KSBW 8/ Central Coast ABC / Estrella TV Costa Central, the NBC affiliate in Monterey/Salinas, CA
is looking for a
Digital Media Sales Manager
to provide energized leadership for our digital sales programs. The ideal candidate will have experience with digital sales strategies and enjoy staying up to date with its evolution, understand digital marketing strategy and excel in a customer-focused team environment. Join us at one of America's best media companies! KSBW has the #1-rated news organization on California's Central Coast - and happens to be one of the country's most beautiful and iconic places to live. You will report to the General Sales Manager.
ResponsibilitiesPrepare and implement individual advertiser account strategy including revenue goalsMeet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goalsIn partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetingsEvaluate seller performance and provide feedbackBe a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelinesRespond to Request For Proposals (RFPs); meet client deadlinesMeet with clients to develop/strengthen business relationships; improve client retentionDevelop/strengthen business relationships with important station vendorsSupport local sellers in sales presentations to multiple points of contact with client/agency personnelDevelop and produce non-traditional revenue and new sales programsManage multiple expense budgets related to digital projectsWork in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goalsProvide training to Local and National sellersEnsure that all necessary sales presentations are comprehensive and available in advance of the selling windowMaintain current and accurate revenue forecasts by accountReview new insertion ordersRequirements
Have a complete understanding of current digital marketing strategies including synergist values with other media.Understanding of pricing and inventory management principlesDissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare a comprehensive and winning responseProspect, meet with, and close business with new station clientsHave the skills to manage othersProficiency with Wide Orbit, Kantar, and One Domain/WO Media OfficeValid driver's license and reliable automobileRelated military experience will be consideredDiversity Statement
At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
Medical | Dental | Vision401(k) matchingEmotional Wellness SupportPaid Time OffPaid Parental LeaveLGBTQ+ Health ServicesAdditional benefits to meet your and your family's needs
The estimated base salary range for this role is between $85,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.