Director of Product Marketing

About The Role

We are looking for a product marketing leader with a proven ability to lead the product marketing function, make complex topics simple and tailored to our buying audiences, optimize impact of GTM motions, and drive growth. Reporting to the Sr. Director of Customer and Product Marketing, the Director of Product Marketing owns the release and product launch process for all products at NinjaOne. You will launch products into market and drive growth by crafting messaging, building integrated campaigns, and injecting product, market, and competitive intelligence into all aspects of sales, marketing, and product development. The ideal candidate is someone who loves to make an impact, is creative but analytical, thrives in cross-functional roles, and has a roll-up-your-sleeves and get-it-done attitude.

Location - We are flexible on remote working from home, if you are located in the USA and in one of the following states - TX, FL, CA, NC, GA, CT, ME, KS, & VA.

What You’ll Be Doing

1. Team leadership – Build, nurture, and manage a world-class global product marketing team of PMMs, helping set goals and upskill.
2. Product Marketing Strategy - Develop and execute a cohesive product marketing strategy for NinjaOne’s entire product portfolio, aligning with the company's overall business objectives.
3. Product Launch & Release Management - Architect a streamlined release marketing process, develop a release marketing strategy, lead strategic planning and execution of product launches in a way that maximizes market impact and adoption, and analyze launch performance to identify opportunities for improvement.
4. Messaging & Positioning - Craft compelling solution positioning, messaging, and differentiation that showcases the benefits of NinjaOne products and features and helps marketing and sales build and close pipeline.
5. GTM Strategy - Own the GTM strategy for new product lines, including ideal customer profiles, personas, buyer journey, messaging & positioning, use cases, competitive intelligence, and launch strategy.
6. GTM Enablement – In partnership with sales enablement, drive the creation of GTM enablement materials and training to support product and feature launches. Support ongoing sales upskill activities and product knowledge growth.
7. Integrated GTM Activities – Partner with product management, revenue marketing, and sales to support integrated marketing plans that drive product adoption and new revenue growth. Support revenue marketing in ongoing marketing activities and content creation.
8. Product Expertise & Evangelization - Become an expert on NinjaOne’s products and customers and act as an SME to product, marketing, sales, and account management teams; act as SME for webinars and in-person events.
9. Program Management – Conduct project planning activities and manage the execution of projects from ideation to planning to execution phases, taking end-to-end ownership.
10. Pricing & Packaging – Support pricing and packaging strategies for new and existing products.
11. Other duties as assigned.
    
    

About You

1. 10+ years of experience in technology or SaaS product marketing
2. 5+ years of progressive management experience with an emphasis on leadership and cross-functional partnerships
3. Bachelor’s degree, preferably in Marketing, Business, or Software Development
4. You understand the needs and challenges of the IT operations persona
5. You excel at translating technical details into tailored stories that resonate with buyers
6. You have proven experience delivering impactful GTM plans that move the revenue needle
7. You are great at building cross-functional relationships
8. You love speaking in front of audiences
9. Polished written and oral communication skills
10. Demonstrated ability of successfully delivering commercial and GTM outcomes
11. Demonstrated ability to succeed in commercializing complex technology products in a high-growth environment
12. You are facile with a myriad of demonstration tools for web, e-meeting and in-person use – video, guided tours, compelling presentations, etc.
13. Ability to prioritize well, communicate clearly, and understand how to drive a high level of focus and excellence with a strong, talented, opinionated team
14. Demonstrated ability to work in cross-functional teams to deliver successfully against strategic initiatives
15. Required: Proficient in Microsoft Office Suite (Sharepoint, Excel, PowerPoint, Word), Asana, Airtable, Salesforce, Tableau, HighSpot, Seismic, Adobe Acrobat, and WordPress. Preferred experience with ProductBoard and Camtasia.
16. You are a self-motivated person that is comfortable with ambiguity
    
    

About Us

NinjaOne is a leading unified IT management solution that simplifies the way IT teams work. With NinjaOne, MSPs and IT departments can automate, manage, and remediate all their endpoint management tasks within one fast, modern, intuitive platform, improving technician efficiency and user satisfaction. NinjaOne supports over 17,000 customers around the world and is consistently ranked #1 for its world-class customer support. NinjaOne has been recognized as the best rated software in its category on G2 and Gartner Digital Markets for the past three years.

What You’ll Love

We are a collaborative, kind, and curious community.

We honor your flexibility needs with full-time work that is hybrid remote.

We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.

We help you prepare for your financial future with our 401(k) plan.

We prioritize your work-life balance with our unlimited PTO.

We reward your work with opportunity for growth and advancement.