IV Interactive
Digital Marketing Specialist (Paid Social & Search)
IV Interactive, Jersey City, New Jersey, United States, 07390
IV Interactive is looking for a
Digital Marketing Specialist (Paid Social & Paid Search)
to join our growing team. If you are creative, data-driven and love digital marketing, this is a perfect place for you.IV Interactive is a high-performing, fast-growing, creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.Our ideal team member is highly-organized with the ability to think strategically, strong analytical abilities and a talent for creative problem-solving. You will collaborate on the creation, execution, and optimization of ongoing paid social, paid search, and other digital marketing campaigns.We offer excellent compensation and benefits, including health, dental, vision and retirement. Remote work is available for this role.We look forward to hearing from you!What you’ll do:Create campaign plans, including budget, targeting, and recommendations on Facebook Ads (Meta), TikTok, Google Ads, LinkedIn Ads and moreConduct competitive research and develop audience sets, targeting and keywords
for paid digital campaignsSetup of accounts, tracking and campaigns with best practice guidelinesManage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goalsCreate reports relaying complex data sets and effectively communicate performance to clientsPace and optimize campaign spend against daily/monthly budgetsAssess landing pages for strategy and conversion rate optimizationMonitor, recommend and test the latest digital marketing tactics for internal and external initiativesWhat you need:Must have obtained, at a minimum, a Bachelor’s degree in
marketing, advertising, communications or relevant field.Strong understanding of digital marketing fundamentals and methodologies3+ years of experience managing paid social campaigns (Meta, TikTok)2+ years of experience managing paid search campaigns (Adwords, Bing)A foundation of Conversion Rate Optimization (CRO) best practicesExcellent spreadsheet skills, Excel or preferably with Google SheetsMeta Ads, Google Adwords and/or Analytics CertifiedExperience working and communicating directly with clientsImpeccable attention to detailBonus points:Experience in the healthcare / medical verticalExperience with Supermetrics and other marketing automation toolsSEO experienceBenefits:Collegial, energetic work environment at a fast-growing companyExcellent compensation and benefitsMedical, Vision & Dental coverageIRA plan / Profit Sharing PlanGenerous Paid Time Off - Including PTO “Credit” for volunteer workIV Interactive is committed to cultivating a culture of inclusion, respect and connectedness. We’re able to grow and learn better together with a diverse team of employees. All employees, whatever their gender, race, ethnicity, national origin, veteran status, age, sexual orientation, education or disability should feel valued, respected and heard. We’re committed to maintaining an inclusive environment with equitable treatment for all.IV Interactive is an Equal Opportunity Employer and Participates in E-Verify. Candidates will be asked to complete a background check as a condition of employment.
Digital Marketing Specialist (Paid Social & Paid Search)
to join our growing team. If you are creative, data-driven and love digital marketing, this is a perfect place for you.IV Interactive is a high-performing, fast-growing, creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.Our ideal team member is highly-organized with the ability to think strategically, strong analytical abilities and a talent for creative problem-solving. You will collaborate on the creation, execution, and optimization of ongoing paid social, paid search, and other digital marketing campaigns.We offer excellent compensation and benefits, including health, dental, vision and retirement. Remote work is available for this role.We look forward to hearing from you!What you’ll do:Create campaign plans, including budget, targeting, and recommendations on Facebook Ads (Meta), TikTok, Google Ads, LinkedIn Ads and moreConduct competitive research and develop audience sets, targeting and keywords
for paid digital campaignsSetup of accounts, tracking and campaigns with best practice guidelinesManage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goalsCreate reports relaying complex data sets and effectively communicate performance to clientsPace and optimize campaign spend against daily/monthly budgetsAssess landing pages for strategy and conversion rate optimizationMonitor, recommend and test the latest digital marketing tactics for internal and external initiativesWhat you need:Must have obtained, at a minimum, a Bachelor’s degree in
marketing, advertising, communications or relevant field.Strong understanding of digital marketing fundamentals and methodologies3+ years of experience managing paid social campaigns (Meta, TikTok)2+ years of experience managing paid search campaigns (Adwords, Bing)A foundation of Conversion Rate Optimization (CRO) best practicesExcellent spreadsheet skills, Excel or preferably with Google SheetsMeta Ads, Google Adwords and/or Analytics CertifiedExperience working and communicating directly with clientsImpeccable attention to detailBonus points:Experience in the healthcare / medical verticalExperience with Supermetrics and other marketing automation toolsSEO experienceBenefits:Collegial, energetic work environment at a fast-growing companyExcellent compensation and benefitsMedical, Vision & Dental coverageIRA plan / Profit Sharing PlanGenerous Paid Time Off - Including PTO “Credit” for volunteer workIV Interactive is committed to cultivating a culture of inclusion, respect and connectedness. We’re able to grow and learn better together with a diverse team of employees. All employees, whatever their gender, race, ethnicity, national origin, veteran status, age, sexual orientation, education or disability should feel valued, respected and heard. We’re committed to maintaining an inclusive environment with equitable treatment for all.IV Interactive is an Equal Opportunity Employer and Participates in E-Verify. Candidates will be asked to complete a background check as a condition of employment.