Bazooka
Senior Associate Brand Manager
Bazooka, New York, New York, us, 10261
OverviewThe Bazooka Companies, Inc. is seeking a Senior Associate Brand Manager in Innovation for our New York City headquarters.
With iconic brands including Ring Pop, Push Pop, Bazooka Bubble Gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US geared towards kids and kids at heart.
The Senior Associate Brand Manager role is on the Innovation team which oversees new product development across the portfolio, a strategic priority for BCB.
Our goal is to develop compelling innovation that seeks to make the world a bit more fun.
Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.
ResponsibilitiesReporting to the Director of Innovation, the Senior Associate Brand Manager will make tangible contributions to the Bazooka Companies through:
Owning specific initiatives aimed at driving the business, including exploring new tactical opportunities and executing new product innovation projects. This will encompass
Partnering with internal teams and inventors to develop new product ideas.
Managing market research studies to drive insights across a wide variety of needs, concept writing and creative/graphic development of new product ideas
Managing project timelines in collaboration with cross functional teams to make sure key projects milestones are met
Working closely with the cross-functional team and vendors to commercialize new products and set up the correct supply chain
Contributing to creating the brand vision & strategy for cross-portfolio innovation
Assisting the Director in managing and executing annual business plans to ensure efficient & effective use of resources
Assisting the Director in driving the assigned businesses to meet revenue & profit targets; including preparing marketing presentations and documents to facilitate management approvals
Monitoring & analyzing business performance in IRI and e-commerce data platforms, including identifying trends or white spaces and developing action plans
Budget tracking and invoice management
QualificationsSkills & Abilities
Strategic mindset
Creative thinking and ideation
Strong bias for action
Detail-oriented
Passion for the business
Problem identification/solving
Proven ability to manage & advance multiple priorities at once, in a timely fashion & with high quality output
Strong cross-functional leadership
Strong interpersonal & communication skills to drive alignment across the organization, with agencies and senior management
Demonstrated track record of commercialization execution
Demonstrates strong accountability, collaboration and responsiveness
Ability to work with internal group or agency to develop compelling creative work
Sound analytic skills including IRI analysis (or Nielsen)
Experience in quantitative and qualitative market research
Experience with Amazon marketplace commercialization best practices inclusive of product positioning and pricing dynamics
Strong financial understanding including experience with budget management, costing and P&L management
Education/Experience
2-3 years CPG brand management
Kid-focused, Confectionary, or Snack Food experience a plus
E-Commerce experience a plus
Bachelor’s degree required
Salary Range
$100,000 - $115,000
With iconic brands including Ring Pop, Push Pop, Bazooka Bubble Gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US geared towards kids and kids at heart.
The Senior Associate Brand Manager role is on the Innovation team which oversees new product development across the portfolio, a strategic priority for BCB.
Our goal is to develop compelling innovation that seeks to make the world a bit more fun.
Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.
ResponsibilitiesReporting to the Director of Innovation, the Senior Associate Brand Manager will make tangible contributions to the Bazooka Companies through:
Owning specific initiatives aimed at driving the business, including exploring new tactical opportunities and executing new product innovation projects. This will encompass
Partnering with internal teams and inventors to develop new product ideas.
Managing market research studies to drive insights across a wide variety of needs, concept writing and creative/graphic development of new product ideas
Managing project timelines in collaboration with cross functional teams to make sure key projects milestones are met
Working closely with the cross-functional team and vendors to commercialize new products and set up the correct supply chain
Contributing to creating the brand vision & strategy for cross-portfolio innovation
Assisting the Director in managing and executing annual business plans to ensure efficient & effective use of resources
Assisting the Director in driving the assigned businesses to meet revenue & profit targets; including preparing marketing presentations and documents to facilitate management approvals
Monitoring & analyzing business performance in IRI and e-commerce data platforms, including identifying trends or white spaces and developing action plans
Budget tracking and invoice management
QualificationsSkills & Abilities
Strategic mindset
Creative thinking and ideation
Strong bias for action
Detail-oriented
Passion for the business
Problem identification/solving
Proven ability to manage & advance multiple priorities at once, in a timely fashion & with high quality output
Strong cross-functional leadership
Strong interpersonal & communication skills to drive alignment across the organization, with agencies and senior management
Demonstrated track record of commercialization execution
Demonstrates strong accountability, collaboration and responsiveness
Ability to work with internal group or agency to develop compelling creative work
Sound analytic skills including IRI analysis (or Nielsen)
Experience in quantitative and qualitative market research
Experience with Amazon marketplace commercialization best practices inclusive of product positioning and pricing dynamics
Strong financial understanding including experience with budget management, costing and P&L management
Education/Experience
2-3 years CPG brand management
Kid-focused, Confectionary, or Snack Food experience a plus
E-Commerce experience a plus
Bachelor’s degree required
Salary Range
$100,000 - $115,000