Cultural Experiences Abroad Inc
Vice President, Marketing
Cultural Experiences Abroad Inc, Phoenix, Arizona, United States, 85003
Who We Are:
At CEA CAPA, we believe that studying and interning abroad is a transformative experience that goes beyond academics. By immersing oneself in a new culture and community, students gain valuable skills and perspectives that can shape their future. That's why we're committed to providing unparalleled academic, professional, and cultural experiences abroad, with a focus on student support every step of the way.
A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA. We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person’s professional qualifications and competence.
Your Role:
The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy that builds brand awareness, drives lead generation, and grows revenue. Reporting to the Chief Revenue Officer, this senior leadership role will be responsible for setting the organization’s overall marketing goals, creating strategies to grow the business, and leading the team executing tactics to increase brand awareness with higher education institutions and increasing student enrollments in CEA CAPA programs.
Leading the marketing department, you would be responsible for the oversight of day-to-day operations of the Marketing department and providing leadership to align marketing and branding to support other departments and business functions. Our ideal candidate has a proven track record of strategic planning, brand management, and team leadership. To excel in this role, you will bring a balance of data-driven analytical insights, creative brand direction, and excellent team building capabilities.
What You’ll Do:Strategic Planning – develop and implement a comprehensive marketing strategy to leverage CEA CAPA’s marketing channels including marketing communications, digital and social media, website, and partner marketing to achieve company goals.Brand Management – Build the CEA CAPA’s brand awareness and reputation in the field.Market Analysis – Conduct ongoing market and competitor analysis to identify new opportunities and improve marketing strategies.Digital Marketing – Oversee the strategic direction of the company’s digital marketing efforts including SEO, email marketing, social media, content marketing to drive lead generation.Program Marketing – Collaboration cross-functionally with program development teams to create effective go-to-market strategies for new and existing education abroad programsBudget Management – Build and manage the marketing budget to ensure efficient spend and maximum ROITeam Leadership – Build, mentor, and coach a high performing marketing team, focusing on a culture of creativity, collaboration, and continuous improvement.Performance Metrics – Own CEA CAPAs marketing KPIs, making data-driven adjustments to strategies as needed.Cross-Functional Collaboration – Collaboratively work with other divisions and departments within CEA CAPA to assess institutional and student engagement data and develop engagement, resource allocation, and revenue generating strategies based on these.What Makes a Great Candidate:
Bachelor’s degree, ideally in Marketing, Business Administration, or a related field; MBA or advanced degree preferred7+ years of progressive experience in in marketing roles, with at least 4 years of supervisory experience in a team leadership roleDeep understanding of current performance marketing tools and strategiesExperience with both B2C and B2B marketing channels preferredExcellent communication and interpersonal skillsCreative thinker with a data-driven approachWe believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Why You’ll Love CEA CAPA:
Health & Wellness Benefits – in office Fresh Fruit Wednesdays, Wellness room, ergonomic options & more!Up to 8 hours of paid volunteer time in addition to PTOHealthy snacks and a coffee bar provided in office12 paid holidaysOpportunities for employee growthBenefits coverage for domestic partnersPet insurance availableEmployee discounts at 35+ vendors including Apple, T Mobile, Walt Disney World, Hello Fresh & more!
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.
At CEA CAPA, we believe that studying and interning abroad is a transformative experience that goes beyond academics. By immersing oneself in a new culture and community, students gain valuable skills and perspectives that can shape their future. That's why we're committed to providing unparalleled academic, professional, and cultural experiences abroad, with a focus on student support every step of the way.
A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA. We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person’s professional qualifications and competence.
Your Role:
The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy that builds brand awareness, drives lead generation, and grows revenue. Reporting to the Chief Revenue Officer, this senior leadership role will be responsible for setting the organization’s overall marketing goals, creating strategies to grow the business, and leading the team executing tactics to increase brand awareness with higher education institutions and increasing student enrollments in CEA CAPA programs.
Leading the marketing department, you would be responsible for the oversight of day-to-day operations of the Marketing department and providing leadership to align marketing and branding to support other departments and business functions. Our ideal candidate has a proven track record of strategic planning, brand management, and team leadership. To excel in this role, you will bring a balance of data-driven analytical insights, creative brand direction, and excellent team building capabilities.
What You’ll Do:Strategic Planning – develop and implement a comprehensive marketing strategy to leverage CEA CAPA’s marketing channels including marketing communications, digital and social media, website, and partner marketing to achieve company goals.Brand Management – Build the CEA CAPA’s brand awareness and reputation in the field.Market Analysis – Conduct ongoing market and competitor analysis to identify new opportunities and improve marketing strategies.Digital Marketing – Oversee the strategic direction of the company’s digital marketing efforts including SEO, email marketing, social media, content marketing to drive lead generation.Program Marketing – Collaboration cross-functionally with program development teams to create effective go-to-market strategies for new and existing education abroad programsBudget Management – Build and manage the marketing budget to ensure efficient spend and maximum ROITeam Leadership – Build, mentor, and coach a high performing marketing team, focusing on a culture of creativity, collaboration, and continuous improvement.Performance Metrics – Own CEA CAPAs marketing KPIs, making data-driven adjustments to strategies as needed.Cross-Functional Collaboration – Collaboratively work with other divisions and departments within CEA CAPA to assess institutional and student engagement data and develop engagement, resource allocation, and revenue generating strategies based on these.What Makes a Great Candidate:
Bachelor’s degree, ideally in Marketing, Business Administration, or a related field; MBA or advanced degree preferred7+ years of progressive experience in in marketing roles, with at least 4 years of supervisory experience in a team leadership roleDeep understanding of current performance marketing tools and strategiesExperience with both B2C and B2B marketing channels preferredExcellent communication and interpersonal skillsCreative thinker with a data-driven approachWe believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Why You’ll Love CEA CAPA:
Health & Wellness Benefits – in office Fresh Fruit Wednesdays, Wellness room, ergonomic options & more!Up to 8 hours of paid volunteer time in addition to PTOHealthy snacks and a coffee bar provided in office12 paid holidaysOpportunities for employee growthBenefits coverage for domestic partnersPet insurance availableEmployee discounts at 35+ vendors including Apple, T Mobile, Walt Disney World, Hello Fresh & more!
Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.