Medtronic
Senior Product Manager - Global Downstream Marketing - Propel
Medtronic, Little Ferry, New Jersey, us, 07643
Careers that Change Lives
Medtronic’s Ear, Nose and Throat (ENT) operating unit seeks to make a difference in the lives of our customers and their patients. Our vision is to be the global leader and trusted partner for innovative ENT solutions that improve patient access, outcomes, and customer satisfaction – all while living the Medtronic Mission. The Medtronic ENT portfolio reaches over 280 million patients with ENT diseases globally and has a strong legacy of innovation!
The ENT Sinus portfolio includes established, gold standard products utilized during and following sinus procedures to aid in bettering a patients’ quality of life.
The Senior Product Manager, Localized Drug Delivery
is an essential member of the Medtronic ENT Marketing team, reporting to the Director of Marketing, CRS Emerging Markets. In this role, you are the marketing lead, product line expert, and primary contact to create and implement marketing plans and acquisition programs which align with business strategies for our office site of service. Your efforts directly contribute to delivery of core product line growth.
A Day in the Life
Responsibilities of this position include the following and other duties may be assigned:
Execute global marketing strategies, planning and coordination for Medtronic ENT’s product lines that build Medtronic’s Propel market penetration globally.
Develop messaging, positioning, and pricing strategies for the product within global markets and segments.
Lead launch efforts for new products and line extensions. Create and execute communication plan and promotion strategy. Identify customer segments and create targeting prioritization.
Leverage market research and develop competitive strategies and tactics to grow market share.
Maintain product, competitive product, and market knowledge for dissemination to the sales group and senior management.
Establish and maintain active and collaborative relationships with customers and sales personnel.
Represent organization as a primary contact for downstream marketing activities for assigned product lines.
Provide input into the long-term platform lifecycle, including analyses to support product line changes: ex new product development or acquisition or discontinuation.
Prepare forecasts and short-range budgets for product lines.
Gather detailed information, analysis, and investigation to overcome problems and issues faced regarding product marketing.
Develop and maintain strong KOL relationships to enable effective product portfolio strategy.
Represent marketing on cross-functional teams for sustaining projects by channeling customer feedback.
Provide a central point of contact for field sales needs including marketing communications, collateral, training, presentations, etc.
Collaborate with global marketing partners to develop annual business plans.
Consult with Medical Education and Sales Training to develop strategy for the existing procedural areas and any adjacent areas.
Work effectively with team and other departments to ensure necessary support and input to projects.
Develop effective promotional, educational campaigns and sales materials.
Assist with due diligence and integration activities in acquisition processes as needed.
Perform all activities in compliance with the Quality System.
Perform duties in compliance with environmental, health and safety related site rules, policies, or governmental regulations.
Travel requirement : 25-50% - Ability to travel within the U.S. and internationally.
Must Have: Minimum Requirements
Bachelor's degree required with minimum of 7 years of experience in marketing, sales, product management or consulting.
OR Masters’ degree with a minimum of 5 years experience in marketing, sales, product management or consulting.
Nice to Have
Background in marketing or sales of medical devices or pharmaceuticals strongly preferred.
Background selling localized drug delivery stents / products.
Ability to multi-task while working in a fast-paced environment.
Ability to work effectively in a multidisciplinary team environment.
Coding and reimbursement knowledge for medical products / procedures.
Experience with direct to customer (DTC) and direct to patient (DTP) marketing campaigns.
Ability to present to large groups from the sales and customer side.
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager, recruiter or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
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Medtronic’s Ear, Nose and Throat (ENT) operating unit seeks to make a difference in the lives of our customers and their patients. Our vision is to be the global leader and trusted partner for innovative ENT solutions that improve patient access, outcomes, and customer satisfaction – all while living the Medtronic Mission. The Medtronic ENT portfolio reaches over 280 million patients with ENT diseases globally and has a strong legacy of innovation!
The ENT Sinus portfolio includes established, gold standard products utilized during and following sinus procedures to aid in bettering a patients’ quality of life.
The Senior Product Manager, Localized Drug Delivery
is an essential member of the Medtronic ENT Marketing team, reporting to the Director of Marketing, CRS Emerging Markets. In this role, you are the marketing lead, product line expert, and primary contact to create and implement marketing plans and acquisition programs which align with business strategies for our office site of service. Your efforts directly contribute to delivery of core product line growth.
A Day in the Life
Responsibilities of this position include the following and other duties may be assigned:
Execute global marketing strategies, planning and coordination for Medtronic ENT’s product lines that build Medtronic’s Propel market penetration globally.
Develop messaging, positioning, and pricing strategies for the product within global markets and segments.
Lead launch efforts for new products and line extensions. Create and execute communication plan and promotion strategy. Identify customer segments and create targeting prioritization.
Leverage market research and develop competitive strategies and tactics to grow market share.
Maintain product, competitive product, and market knowledge for dissemination to the sales group and senior management.
Establish and maintain active and collaborative relationships with customers and sales personnel.
Represent organization as a primary contact for downstream marketing activities for assigned product lines.
Provide input into the long-term platform lifecycle, including analyses to support product line changes: ex new product development or acquisition or discontinuation.
Prepare forecasts and short-range budgets for product lines.
Gather detailed information, analysis, and investigation to overcome problems and issues faced regarding product marketing.
Develop and maintain strong KOL relationships to enable effective product portfolio strategy.
Represent marketing on cross-functional teams for sustaining projects by channeling customer feedback.
Provide a central point of contact for field sales needs including marketing communications, collateral, training, presentations, etc.
Collaborate with global marketing partners to develop annual business plans.
Consult with Medical Education and Sales Training to develop strategy for the existing procedural areas and any adjacent areas.
Work effectively with team and other departments to ensure necessary support and input to projects.
Develop effective promotional, educational campaigns and sales materials.
Assist with due diligence and integration activities in acquisition processes as needed.
Perform all activities in compliance with the Quality System.
Perform duties in compliance with environmental, health and safety related site rules, policies, or governmental regulations.
Travel requirement : 25-50% - Ability to travel within the U.S. and internationally.
Must Have: Minimum Requirements
Bachelor's degree required with minimum of 7 years of experience in marketing, sales, product management or consulting.
OR Masters’ degree with a minimum of 5 years experience in marketing, sales, product management or consulting.
Nice to Have
Background in marketing or sales of medical devices or pharmaceuticals strongly preferred.
Background selling localized drug delivery stents / products.
Ability to multi-task while working in a fast-paced environment.
Ability to work effectively in a multidisciplinary team environment.
Coding and reimbursement knowledge for medical products / procedures.
Experience with direct to customer (DTC) and direct to patient (DTP) marketing campaigns.
Ability to present to large groups from the sales and customer side.
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager, recruiter or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
#J-18808-Ljbffr