Adobe
Sr Product Marketing Manager
Adobe, San Francisco, California, United States, 94199
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!As a Channel
Product
Marketer
Go to Market specialist
you will
be responsible for
developing and executing strategies
, long term competitive positioning to
drive channel partner engagement, enablement, and revenue growth
across our global channel route to market
. You will work closely with cross functional teams to
identify
market opportunities, build strong relationships with channel partners, and ensure successful go to market strategies
.
You will serve as a thought partner and influencer to our global cross functional teams and stakeholders across
company,
shaping the vision and creating alignment around how we market and sell to our channel customers.Responsibilities:Oversee the go to market workstreams for product launches,
flagship campaigns and growth initiatives ensuring differentiated value propositions, cross functional alignment and
enablement
Develop and implement channel go to market strategies to drive partner engagement and revenue
growth
Identify
channel partner opportunities to expand market reach and increase sales
opportunities
Collaborate with sales, marketing
, finance,
operations
and product teams to
develop and implement
channel partner programs, offers, incentives and
promotions
Collaborate with enablement team to provide training and support to channel partners and internal sales team to ensure they are equipped to effectively sell and support our product
portfolio
Establish sales asset
needs ,
playbooks,
support sales asset development and set guidelines for sales asset
utilization
and deployment
by understanding competitive drivers
Analyse market trends, competitor activities and partner performance to
optimize
channel strategies
.
Monitor and report on key performance indicators to track success of channel programs and initiatives
including building leadership level presentations, including RTBs, QBRs
Act as a liaison between internal sales teams and cross functional teams to ensure alignment on goals,
messaging
and
execution
Stay updated on industry best practices and emerging trends in channel management to drive continuous
improvement
Collaborate with platform teams to develop and implement new capabilities that helps drive channel growth thru marketplace experiences including but not limited to product and sales led
growth
Qualifications:Bachelor’s degree in business, Marketing or related field
6+ years of experience in channel management, partner development or go to market strategy
– preferably in software technology with global customer
base
Strong communication
, negotiation and relationship building
skills
Strong result orientation combined with excellent judgement and
problem solving
skills
Ability to think strategically as well as roll up your sleeves to manage
execution
Analytical mindset with ability to interpret data and make data driven
decisions
Proven experience of understanding marketplace dynamics
Ability to work collaboratively in a fast paced, dynamic environment
and adapt to shifting
priorities
Experience leading multi-functional multidisciplinary teams to launch high impact business
initiatives
Global cultural awareness and experience
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $117,900 -- $209,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email
accommodations@adobe.com
or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
#J-18808-Ljbffr
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!As a Channel
Product
Marketer
Go to Market specialist
you will
be responsible for
developing and executing strategies
, long term competitive positioning to
drive channel partner engagement, enablement, and revenue growth
across our global channel route to market
. You will work closely with cross functional teams to
identify
market opportunities, build strong relationships with channel partners, and ensure successful go to market strategies
.
You will serve as a thought partner and influencer to our global cross functional teams and stakeholders across
company,
shaping the vision and creating alignment around how we market and sell to our channel customers.Responsibilities:Oversee the go to market workstreams for product launches,
flagship campaigns and growth initiatives ensuring differentiated value propositions, cross functional alignment and
enablement
Develop and implement channel go to market strategies to drive partner engagement and revenue
growth
Identify
channel partner opportunities to expand market reach and increase sales
opportunities
Collaborate with sales, marketing
, finance,
operations
and product teams to
develop and implement
channel partner programs, offers, incentives and
promotions
Collaborate with enablement team to provide training and support to channel partners and internal sales team to ensure they are equipped to effectively sell and support our product
portfolio
Establish sales asset
needs ,
playbooks,
support sales asset development and set guidelines for sales asset
utilization
and deployment
by understanding competitive drivers
Analyse market trends, competitor activities and partner performance to
optimize
channel strategies
.
Monitor and report on key performance indicators to track success of channel programs and initiatives
including building leadership level presentations, including RTBs, QBRs
Act as a liaison between internal sales teams and cross functional teams to ensure alignment on goals,
messaging
and
execution
Stay updated on industry best practices and emerging trends in channel management to drive continuous
improvement
Collaborate with platform teams to develop and implement new capabilities that helps drive channel growth thru marketplace experiences including but not limited to product and sales led
growth
Qualifications:Bachelor’s degree in business, Marketing or related field
6+ years of experience in channel management, partner development or go to market strategy
– preferably in software technology with global customer
base
Strong communication
, negotiation and relationship building
skills
Strong result orientation combined with excellent judgement and
problem solving
skills
Ability to think strategically as well as roll up your sleeves to manage
execution
Analytical mindset with ability to interpret data and make data driven
decisions
Proven experience of understanding marketplace dynamics
Ability to work collaboratively in a fast paced, dynamic environment
and adapt to shifting
priorities
Experience leading multi-functional multidisciplinary teams to launch high impact business
initiatives
Global cultural awareness and experience
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $117,900 -- $209,600 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email
accommodations@adobe.com
or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
#J-18808-Ljbffr