Diageo
Sales Specialist - RI & Northern CT
Diageo, Providence, Rhode Island, United States,
Job Description
Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.
Context/Scope
To deliver excellent performance against the Diageo Beer Co portfolio through effective territory management in RI & Northern CT with key customers and local DBC agencies.
Execution Responsibilities
Assist in the delivery of annual, quarterly and monthly execution targets for the assigned marketEstablish and manage an agreed upon account universe to maximize sales opportunities in both On premise & Off Premise channels.Negotiate and maximize Beer & PAB presence in the on and off premise channels using the Persuasive Selling and 8 Step sales modelsPlan and manage trade A&P against proven growth drivers
People Management Responsibilities
This role has no direct reportsThis role will be responsible for working with two distributors, Diageo marketing and finance teams and relevant agency personnel (Inspira/MKTG) to achieve agreed upon goalsReports to RI/CT Distributor Manager
Complexity Of Role
Own the performance in account universe against monthly KPI’s.Set goals and measure performance in account universe using internal resources, ie. Annual Business Planning Tool, Quarterly Business Reviews, Monthly Communication Meetings, Distributor Scorecard, Local A&P ROI, Monthly Flash Depletion Reports,Ability to work independently
Key Outputs
Daily/Weekly account level Pre PlansDevelop account level goals for distribution, displays and programming activity.Develop and Deliver the Guinness Quality and rate of sale programs in the On PremiseInfluence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.Assist in the planning and execution of kick-off meetings for new innovation and programming initiatives as neededAnalyze on/off premise channels within territory to effectively plan and execute promotional activitiesIdentify local growth opportunities that tie into the monthly IBO’sProvide grounded market insights including industry dynamics and competitive information
Qualifications And Experience Required
Must be a self-starter with a proven track record in influencing others with the use of fact based selling. Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.
Knowledge
Tier 1/major market wholesaler management; consumer need states; retail sales in chain grocery, independent liquor and on-premise; thorough understanding of wholesaler operations; proven influencing skills. Thorough understanding of competitive activity, market dynamics, and quality standards. Understanding and application of data analysis. Uses and executes metrics to measure performance
Skills
Persuasive selling, negotiation; problem solving; planning/organizing; proficiency in Microsoft office; financial acumen; superior written and electronic communication; extreme abilities to influence internal and external stakeholders; possess a positive outlook; excellent negotiator; exhibits independence, resiliency and tenacity. Process oriented. Understands and applies interdependencies across functions. Self starter, forward thinking change agent
Worker Type
Regular
Primary Location:
Off Site Rhode Island
Additional Locations :
Job Posting Start Date
2024-05-09
Salary Range
Minimum Salary:
$56700
Maximum Salary
$94500
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.#J-18808-Ljbffr
Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.
Context/Scope
To deliver excellent performance against the Diageo Beer Co portfolio through effective territory management in RI & Northern CT with key customers and local DBC agencies.
Execution Responsibilities
Assist in the delivery of annual, quarterly and monthly execution targets for the assigned marketEstablish and manage an agreed upon account universe to maximize sales opportunities in both On premise & Off Premise channels.Negotiate and maximize Beer & PAB presence in the on and off premise channels using the Persuasive Selling and 8 Step sales modelsPlan and manage trade A&P against proven growth drivers
People Management Responsibilities
This role has no direct reportsThis role will be responsible for working with two distributors, Diageo marketing and finance teams and relevant agency personnel (Inspira/MKTG) to achieve agreed upon goalsReports to RI/CT Distributor Manager
Complexity Of Role
Own the performance in account universe against monthly KPI’s.Set goals and measure performance in account universe using internal resources, ie. Annual Business Planning Tool, Quarterly Business Reviews, Monthly Communication Meetings, Distributor Scorecard, Local A&P ROI, Monthly Flash Depletion Reports,Ability to work independently
Key Outputs
Daily/Weekly account level Pre PlansDevelop account level goals for distribution, displays and programming activity.Develop and Deliver the Guinness Quality and rate of sale programs in the On PremiseInfluence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.Assist in the planning and execution of kick-off meetings for new innovation and programming initiatives as neededAnalyze on/off premise channels within territory to effectively plan and execute promotional activitiesIdentify local growth opportunities that tie into the monthly IBO’sProvide grounded market insights including industry dynamics and competitive information
Qualifications And Experience Required
Must be a self-starter with a proven track record in influencing others with the use of fact based selling. Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.
Knowledge
Tier 1/major market wholesaler management; consumer need states; retail sales in chain grocery, independent liquor and on-premise; thorough understanding of wholesaler operations; proven influencing skills. Thorough understanding of competitive activity, market dynamics, and quality standards. Understanding and application of data analysis. Uses and executes metrics to measure performance
Skills
Persuasive selling, negotiation; problem solving; planning/organizing; proficiency in Microsoft office; financial acumen; superior written and electronic communication; extreme abilities to influence internal and external stakeholders; possess a positive outlook; excellent negotiator; exhibits independence, resiliency and tenacity. Process oriented. Understands and applies interdependencies across functions. Self starter, forward thinking change agent
Worker Type
Regular
Primary Location:
Off Site Rhode Island
Additional Locations :
Job Posting Start Date
2024-05-09
Salary Range
Minimum Salary:
$56700
Maximum Salary
$94500
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.#J-18808-Ljbffr