Modern Health
Senior Content Marketing Manager
Modern Health, Denver, Colorado, United States, 80285
Modern HealthModern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help
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their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.We are a female-founded company backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures. We partner with 500+ global companies like Lyft, Electronic Arts, Pixar, Clif Bar, Okta, and Udemy that are taking a proactive approach to mental health care for their employees. Modern Health has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach unicorn status.We tripled our headcount in 2021 and as a hyper-growth company with a fully remote workforce, we prioritize our people-first culture (winning awards including Fortune's Best Workplaces in the Bay Area 2021). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone must be comfortable working early in the morning or late at night; all full-time employees must work at least six hours between 8 am and 5 pm Pacific time each workday.We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!The Role
We're looking for a passionate senior content expert with B2B editorial experience to spearhead content for our key buyer personas: benefits teams and benefits consultants. You'll have a strong healthcare understanding with particular expertise in HR, benefits, and/or health care consulting domains. Ideal candidates will excel at keeping up with industry trends, client needs, educational topics, and mental health issues. As an "Editor-in-Chief," you'll manage external contractors while consulting with our Clinical Strategy & Research, Sales, and Partnerships teams to create and distribute high-value content.This role, within our high-performing Demand Generation team, is key to scaling Modern Health. You'll execute the content roadmap, distribute assets to internal and external stakeholders, and be accountable for results. A highly organized self-starter driven by impact, you will report to our Director of Demand Generation.What You'll Do
Lead content creation : Research, interview subject matter experts, and develop relevant, compelling content; you'll lead the creation of primary and derivative assets across our buyers' journeys to fuel campaign-related needs, including account-based marketing (ABM), SEO/digital authority, social media, integrated campaigns with benefits consultants/health plans, and evergreen nurture programsManage content lifecycle : Ideate, write, edit, review (with an eye for health data accuracy), and distribute final assets; you'll have a dedicated content budget to hire a team of content contractors to help scale yourselfBe an editorial powerhouse : Develop whitepapers, eBooks, email/website copy, blog posts, reports, and case studiesOptimize content flow : Implement AI best practices, train colleagues on AI tools, and ensure consistent brand voiceCollaborate for success : Partner with Demand Gen, Sales, Partnerships, Clinical Strategy & Research, and Product Marketing teams to define content strategy and gather insightsBe a proactive project manager : Set timelines, coordinate with partners, and source creative resources when neededChampion brand standards : Adhere to brand guidelines and become a fluent spokesperson for Modern Health's missionWho You Are
Proven content expert : 7+ years in writing & editorial roles, preferably within B2B software, HR benefits or healthcareSkilled storyteller : History of high-performing tech content creation (marketing, journalism, communications, etc.)Detail-oriented multitasker : Exceptional writing, editing, organizational skills, and the ability to juggle projectsStrategic thinker : Can develop editorial strategies and manage editorial calendar based on business goals, buying cycles, and personasCollaborative and insights-driven : Experience with marketing/sales funnels, persona-based, industry-based, and/or funnel-stage-based content, and data-backed optimizationTech-savvy : Comfortable with AI content tools (internal champion for tools like GPT-4, Gemini, etc.) and translating complex ideas for targeted audiencesAdaptable : Thrive in a remote, fast-paced startup environment with a relentless focus on qualityBonus points for
experience with benefits consultants / PathFactory tool / SEOBenefits
Fundamentals:Medical / Dental / Vision / Disability / Life InsuranceHigh Deductible Health Plan with Health Savings Account (HSA) optionFlexible Spending Account (FSA)Access to coaches and therapists through Modern Health's platformGenerous Time OffCompany-wide Collective Pause DaysFamily Support:Parental Leave PolicyFamily Forming Benefit through CarrotFamily Assistance Benefit through UrbanSitterProfessional Development:Professional Development StipendFinancial Wellness:401kFinancial Planning Benefit through OriginBut wait there's more…!Annual Wellness Stipend to use on items that promote your overall well beingNew Hire Stipend to help cover work-from-home setup costsModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and moreMonthly Cell Phone Reimbursement
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their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.We are a female-founded company backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures. We partner with 500+ global companies like Lyft, Electronic Arts, Pixar, Clif Bar, Okta, and Udemy that are taking a proactive approach to mental health care for their employees. Modern Health has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach unicorn status.We tripled our headcount in 2021 and as a hyper-growth company with a fully remote workforce, we prioritize our people-first culture (winning awards including Fortune's Best Workplaces in the Bay Area 2021). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone must be comfortable working early in the morning or late at night; all full-time employees must work at least six hours between 8 am and 5 pm Pacific time each workday.We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!The Role
We're looking for a passionate senior content expert with B2B editorial experience to spearhead content for our key buyer personas: benefits teams and benefits consultants. You'll have a strong healthcare understanding with particular expertise in HR, benefits, and/or health care consulting domains. Ideal candidates will excel at keeping up with industry trends, client needs, educational topics, and mental health issues. As an "Editor-in-Chief," you'll manage external contractors while consulting with our Clinical Strategy & Research, Sales, and Partnerships teams to create and distribute high-value content.This role, within our high-performing Demand Generation team, is key to scaling Modern Health. You'll execute the content roadmap, distribute assets to internal and external stakeholders, and be accountable for results. A highly organized self-starter driven by impact, you will report to our Director of Demand Generation.What You'll Do
Lead content creation : Research, interview subject matter experts, and develop relevant, compelling content; you'll lead the creation of primary and derivative assets across our buyers' journeys to fuel campaign-related needs, including account-based marketing (ABM), SEO/digital authority, social media, integrated campaigns with benefits consultants/health plans, and evergreen nurture programsManage content lifecycle : Ideate, write, edit, review (with an eye for health data accuracy), and distribute final assets; you'll have a dedicated content budget to hire a team of content contractors to help scale yourselfBe an editorial powerhouse : Develop whitepapers, eBooks, email/website copy, blog posts, reports, and case studiesOptimize content flow : Implement AI best practices, train colleagues on AI tools, and ensure consistent brand voiceCollaborate for success : Partner with Demand Gen, Sales, Partnerships, Clinical Strategy & Research, and Product Marketing teams to define content strategy and gather insightsBe a proactive project manager : Set timelines, coordinate with partners, and source creative resources when neededChampion brand standards : Adhere to brand guidelines and become a fluent spokesperson for Modern Health's missionWho You Are
Proven content expert : 7+ years in writing & editorial roles, preferably within B2B software, HR benefits or healthcareSkilled storyteller : History of high-performing tech content creation (marketing, journalism, communications, etc.)Detail-oriented multitasker : Exceptional writing, editing, organizational skills, and the ability to juggle projectsStrategic thinker : Can develop editorial strategies and manage editorial calendar based on business goals, buying cycles, and personasCollaborative and insights-driven : Experience with marketing/sales funnels, persona-based, industry-based, and/or funnel-stage-based content, and data-backed optimizationTech-savvy : Comfortable with AI content tools (internal champion for tools like GPT-4, Gemini, etc.) and translating complex ideas for targeted audiencesAdaptable : Thrive in a remote, fast-paced startup environment with a relentless focus on qualityBonus points for
experience with benefits consultants / PathFactory tool / SEOBenefits
Fundamentals:Medical / Dental / Vision / Disability / Life InsuranceHigh Deductible Health Plan with Health Savings Account (HSA) optionFlexible Spending Account (FSA)Access to coaches and therapists through Modern Health's platformGenerous Time OffCompany-wide Collective Pause DaysFamily Support:Parental Leave PolicyFamily Forming Benefit through CarrotFamily Assistance Benefit through UrbanSitterProfessional Development:Professional Development StipendFinancial Wellness:401kFinancial Planning Benefit through OriginBut wait there's more…!Annual Wellness Stipend to use on items that promote your overall well beingNew Hire Stipend to help cover work-from-home setup costsModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and moreMonthly Cell Phone Reimbursement
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