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Publicis Health, LLC

Director, HCP Strategy

Publicis Health, LLC, Phila, Pennsylvania, United States, 19117


Job DescriptionThe

Director, Strategy

defines daily functional management of client needs and leads the day-to-day work of the Strategy team. You will report to either the Director, Strategy or VP, Strategy.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Your Impact:You will serve as one of the critical client leads overseeing the media strategyYou will possess an in-depth understanding of the role of media channels in a planYou will further develop your expertise in different media research toolsYou will provide support to the VP, Strategy and other senior leaders in the planningYou will manage a team of direct and a larger team of indirect reports managing them in:OnboardingPerformance ManagementProvide training processes and toolsManage and delegate team workloadCoach the team to achieve client and agency requestsYou will manage multiple accounts and will transition between them conducting the following activities:You will be accountable to the team's deliverables and outcomesYou will provide initial feedback on media strategies, timelines, and deliverables in partnership with other teamsYou will provide input to the client to help shape their marketing prioritiesYou will develop a daily relationship with appropriate clients on assigned brandsYou will oversee the overall media strategy, approach, and plan on each accountYou will manage the media channel mix and initial budget allocation & rationaleYou will represent the interests of other capability teams in client and agencyYou will collaborate with internal leaders to ensure strategic agreement of deliverables with client needsPush for continuous improvement of self, team, and client deliverablesYou will be responsible for organic growth efforts on your account and may be asked to assist in new business effortsQualifications

HCP experience required7-8+ years media planning experience3+ years management experience2+ years of cross-channel media planning experienceFamiliarity with standard media research and planning tools (e.g. Clear Decisions)1+ year of previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)

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