Senior Analyst, Commerce

Job DescriptionOverview:The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations.Role Objectives:Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platformsMonitor and optimize performance to meet business objectivesGather and analyze keyword research necessary to build a new campaignResponsible for gathering necessary data for plan developmentGroup keywords into ad groups and develop relevant ad copy and extensionsPresent recommendations and apply client feedback to keyword and copy proposalUpon campaign approval, responsible for building flowcharts and loading buys into PrismaGenerate paperwork necessary for purchase authorization and ensure vendor counter signature is receivedPrimary party responsible for trafficking approved plan into search enginesPrimary party responsible for QA of all campaign components prior to launchMonitor and maintain campaign budgets, pacing, and bid adjustmentsProactively advocate for campaign adjustments based on performance trendsActive monitoring and management of performance and competitive landscapeDevelopment and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable itemsBuild clear, concise, and cohesive quantitative analyses inclusive of strong data visualizationActive participation in client status and reporting calls, including presentation of reportingResponsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approvalResponsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation teamResponsible for learning all relevant tools for reporting, analytics, and competitive analysisMastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)Serve as subject matter experts for Analysts and be a resource for training and ad hoc questionsDevelop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications processEstablish professional, productive rapport with sales representatives/media vendorsWork closely with manager to establish priorities and manage workloadTimely delivery of all workSuccessful completion of training programs and requisite certificationsQualifications1-2 years of paid media experience with a focus on CommerceExperience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.Knowledge of Amazon, Walmart, Target platformsAMS platform, AAP platform, Criteo, and/or Google Ads preferredAmazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferredExperience working in a client-facing capacityExperience using paid media to complement earned media campaigns and meet business objectivesProficiency in MS Suite: Excel, Word, Microsoft office, PowerPointDemonstrate critical thinking and problem-solving skills

#J-18808-Ljbffr