Gap Inc.
Director, Brand Strategy & Insights
Gap Inc., San Francisco, California, United States, 94199
About the Role The Director of Brand Strategy & Insights is responsible for developing comprehensive and innovative marketing strategies across all of Banana Republic’s marketing activities that align with the brand’s overall business objectives and target customer segments. Reporting to the Sr. Director, Brand Strategy & Marketing, you will leverage consumer, product, and strategic insights to create brand and product positioning, messaging, and value propositions for Banana Republic. In this role, you will ensure Banana Republic remains culturally resonant, leveraging deep insights to craft strategies that authentically connect with diverse audiences. In this role, you will own the creation of a forward looking brand framework that sets the team up for successfully delivering on the strategic vision. You will partner closely with Brand Marketing to support the creation of full-funnel marketing plans and campaign briefs, ensuring that all marketing strategies, messaging and creative concepting align to defined brand strategy, identity, and positioning. What You'll Do
Develop and implement
Banana Republic
brand
objectives
and strategy, including defining and overseeing brand architecture approach, developing a best-in-class messaging strategy, and defining cultural positioning for
Banana Republic
through a
forward looking
strategic framework (annual + seasonal).
Own the core value proposition and build a strategic competitive positioning for
Banana Republic
that resonates with consumers and defines how the brand is differentiated from
competitors
Develop and segment consumer targets based on growth and revenue goals, and drive consumer-led, data-driven strategies that guide the messaging for all
Banana Republic
products
Cultivate a master understanding of
Banana Republic
’s
customer personas, including what drives them, how they feel about the brand, and what is resonating in culture across all consumer segments
. Work closely with the consumer insights team, ensuring the most relevant insights are available to the broader marketing team.
Work closely with the Sr. Director to develop the asset guidelines and formats playbook that will ensure that brand identity, look, and feel come through across all marketing assets and consumer-facing
touchpoints
Provide governance that works horizontally across
Banana Republic
products and vertically from awareness platforms through local retail store
touchpoints
Leverage consumer, product, and strategic insights to create brand and product positioning, messaging, and value propositions that drive cultural relevance and consumer
engagement
Contribute to the creation of
Banana Republic
marketing briefs with Brand Marketing
Interface regularly with internal and external partners to ensure that creative, marketing plans, and campaigns align to brand strategy, brand identity, and cultural
positioning
Who You Are
8+ years marketing experience with 5+
years experience
in brand strategy, brand management, and/or brand marketing
3+ years of experience managing teams, with a proven
track record
of collaborative leadership, team building, and managing individual
contributors
Experience owning and holistically managing brand strategy
development
Experience in
a highly complex
, matrixed organization with a proven
track record
of working cross-functionally to drive
change
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and
functions
Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at
Gap
Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across
levels
#J-18808-Ljbffr
Develop and implement
Banana Republic
brand
objectives
and strategy, including defining and overseeing brand architecture approach, developing a best-in-class messaging strategy, and defining cultural positioning for
Banana Republic
through a
forward looking
strategic framework (annual + seasonal).
Own the core value proposition and build a strategic competitive positioning for
Banana Republic
that resonates with consumers and defines how the brand is differentiated from
competitors
Develop and segment consumer targets based on growth and revenue goals, and drive consumer-led, data-driven strategies that guide the messaging for all
Banana Republic
products
Cultivate a master understanding of
Banana Republic
’s
customer personas, including what drives them, how they feel about the brand, and what is resonating in culture across all consumer segments
. Work closely with the consumer insights team, ensuring the most relevant insights are available to the broader marketing team.
Work closely with the Sr. Director to develop the asset guidelines and formats playbook that will ensure that brand identity, look, and feel come through across all marketing assets and consumer-facing
touchpoints
Provide governance that works horizontally across
Banana Republic
products and vertically from awareness platforms through local retail store
touchpoints
Leverage consumer, product, and strategic insights to create brand and product positioning, messaging, and value propositions that drive cultural relevance and consumer
engagement
Contribute to the creation of
Banana Republic
marketing briefs with Brand Marketing
Interface regularly with internal and external partners to ensure that creative, marketing plans, and campaigns align to brand strategy, brand identity, and cultural
positioning
Who You Are
8+ years marketing experience with 5+
years experience
in brand strategy, brand management, and/or brand marketing
3+ years of experience managing teams, with a proven
track record
of collaborative leadership, team building, and managing individual
contributors
Experience owning and holistically managing brand strategy
development
Experience in
a highly complex
, matrixed organization with a proven
track record
of working cross-functionally to drive
change
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and
functions
Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at
Gap
Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across
levels
#J-18808-Ljbffr