Children's National Hospital
Sr Digital Specialist-Content
Children's National Hospital, Silver Spring, Maryland, United States, 20900
The Senior Digital Specialist for Content will plan, develop, execute and oversee execution of strategic digital content that further Children's mission, vision, and strategic plan. Will write and edit web, social, email content text, images, video and activities associated with digital. Lead and project manage critical projects for digital. Act as responsible point person for projects as assigned.
Qualifications:Minimum EducationBachelor's Degree preferably in Communications, Journalism, Public Relations, Marketing, or related field (Required)
Minimum Work Experience5 years experience working in an enterprise website environment (Required)
Required Skills/Knowledge
Proven track record of writing high-quality web content for different audiences, including articles, blogs, pages promoting services, biographies, marketing copy, and moreProven project management and organizational skills with the ability to multi-task and prioritize.Proven understanding of the web environment with the ability to create and curate engaging content without extensive editing for supervision.Ability to display initiative, work autonomously, and offer solutions to problems.Displays sound judgment and is able to make independent decisions guided by the business goals of the department and organization.Ability to work in a fast-paced environment, to manage multiple projects simultaneously and to prioritize workload.Excellent verbal and written communication skills, including AP Style.
Functional AccountabilitiesWeb Content Development and storytellingServe as a key storyteller for Children's National in the online environment, and develop web content to support a wide range of services and user groups.Collaborate with marketing team to ensure that content aligns with user needs and sensibilitiesManage prioritization of messages/information to ensure strategic marketing outcomes.Work with key stakeholders throughout the organization to establish and create effective strategic digital programs to drive organizational growth goals.Partner with PR team to ensure that Children's National news is shared online in a compelling, engaging wayExplore new and innovative tactics for digital communications.Digital Center of Excellence
Monitor industry trends and best practices and integrates into planning.Work with web and marketing leadership to develop programs to strengthen and analyze SEO, using results to refine content.Be capable to understand and utilize market data and analysis to inform content planning.Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure digital channels are updated frequently and accurately .Communication Platforms
Work with web and marketing leadership, to partner in the development of robust owned content platforms to support Children's objectives.Serve as the primary content creator and strategist for an engaging consumer/parent blog.Partner with PR, marketing and research communications to develop and curate news content for other platforms, directed at physicians, researchers and/or general public in alignment with PRM objectives.Content Management System
Work efficiently within the content management system - make updates to templates, create new pages, assign taxonomy, edit and images.Can train others on how best to accomplish tasks and get desired results on the website.Can lead a client through a new department or section and gather feedback related to their requirements.Organizational AccountabilitiesOrganizational Accountabilities (Staff)Organizational Commitment/Identification
Anticipate and responds to customer needs; follows up until needs are metTeamwork/Communication
Demonstrate collaborative and respectful behaviorPartner with all team members to achieve goalsReceptive to others' ideas and opinionsPerformance Improvement/Problem-solving
Contribute to a positive work environmentDemonstrate flexibility and willingness to changeIdentify opportunities to improve clinical and administrative processesMake appropriate decisions, using sound judgmentCost Management/Financial Responsibility
Use resources efficientlySearch for less costly ways of doing thingsSafety
Speak up when team members appear to exhibit unsafe behavior or performanceContinuously validate and verify information needed for decision making or documentationStop in the face of uncertainty and takes time to resolve the situationDemonstrate accurate, clear and timely verbal and written communicationActively promote safety for patients, families, visitors and co-workersAttend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance
Qualifications:Minimum EducationBachelor's Degree preferably in Communications, Journalism, Public Relations, Marketing, or related field (Required)
Minimum Work Experience5 years experience working in an enterprise website environment (Required)
Required Skills/Knowledge
Proven track record of writing high-quality web content for different audiences, including articles, blogs, pages promoting services, biographies, marketing copy, and moreProven project management and organizational skills with the ability to multi-task and prioritize.Proven understanding of the web environment with the ability to create and curate engaging content without extensive editing for supervision.Ability to display initiative, work autonomously, and offer solutions to problems.Displays sound judgment and is able to make independent decisions guided by the business goals of the department and organization.Ability to work in a fast-paced environment, to manage multiple projects simultaneously and to prioritize workload.Excellent verbal and written communication skills, including AP Style.
Functional AccountabilitiesWeb Content Development and storytellingServe as a key storyteller for Children's National in the online environment, and develop web content to support a wide range of services and user groups.Collaborate with marketing team to ensure that content aligns with user needs and sensibilitiesManage prioritization of messages/information to ensure strategic marketing outcomes.Work with key stakeholders throughout the organization to establish and create effective strategic digital programs to drive organizational growth goals.Partner with PR team to ensure that Children's National news is shared online in a compelling, engaging wayExplore new and innovative tactics for digital communications.Digital Center of Excellence
Monitor industry trends and best practices and integrates into planning.Work with web and marketing leadership to develop programs to strengthen and analyze SEO, using results to refine content.Be capable to understand and utilize market data and analysis to inform content planning.Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure digital channels are updated frequently and accurately .Communication Platforms
Work with web and marketing leadership, to partner in the development of robust owned content platforms to support Children's objectives.Serve as the primary content creator and strategist for an engaging consumer/parent blog.Partner with PR, marketing and research communications to develop and curate news content for other platforms, directed at physicians, researchers and/or general public in alignment with PRM objectives.Content Management System
Work efficiently within the content management system - make updates to templates, create new pages, assign taxonomy, edit and images.Can train others on how best to accomplish tasks and get desired results on the website.Can lead a client through a new department or section and gather feedback related to their requirements.Organizational AccountabilitiesOrganizational Accountabilities (Staff)Organizational Commitment/Identification
Anticipate and responds to customer needs; follows up until needs are metTeamwork/Communication
Demonstrate collaborative and respectful behaviorPartner with all team members to achieve goalsReceptive to others' ideas and opinionsPerformance Improvement/Problem-solving
Contribute to a positive work environmentDemonstrate flexibility and willingness to changeIdentify opportunities to improve clinical and administrative processesMake appropriate decisions, using sound judgmentCost Management/Financial Responsibility
Use resources efficientlySearch for less costly ways of doing thingsSafety
Speak up when team members appear to exhibit unsafe behavior or performanceContinuously validate and verify information needed for decision making or documentationStop in the face of uncertainty and takes time to resolve the situationDemonstrate accurate, clear and timely verbal and written communicationActively promote safety for patients, families, visitors and co-workersAttend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance