Defenders
Director of Marketing
Defenders, Washington, District of Columbia, us, 20022
DEFENDERS OF WILDLIFE
POSITION DESCRIPTION
JOB TITLE: Director of Marketing
CLASSIFICATION: Professional 6
SALARY: $93,000 - $102,000
FLSA: Exempt
DEPARTMENT: Integrated Marketing
LOCATION: Headquarters, Washington, DC
REPORTS TO: VP, Integrated Marketing
NUMBER OF DIRECT REPORT(S): 2
LAST REVISED: June 2024
POSITION SUMMARY
The Director of Marketing is responsible for developing and implementing strategic marketing plans designed to engage new and existing audiences, support Defenders’ overarching brand awareness and education goals, and increase revenue. This is a hands on position that will lead a dynamic team charged with the creation of comprehensive marketing campaigns and supporting assets that clearly demonstrate the effectiveness and leadership of Defenders’ critical role in protecting wildlife and its habitat. This position requires a thorough knowledge of digital content strategy, social media, video, advertising, marketing and communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead strategy for digital constituent discovery/engagement and increased brand awareness on behalf of Defenders’ through advocacy and marketing efforts including but not limited to advertising campaigns, search engine optimization (SEO), connected TV campaigns (CTV), public service announcements (PSAs) and other digital marketing strategies.
Oversee Defenders’ website properties to support Defenders’ brand and engagement goals
Develop and measure benchmarks for website performance;
Address any functionality challenges and oversee staff web requests;
Lead digital content asset development to enhance storytelling and visitor engagement and increase Defenders’ brand awareness.
Direct strategy for Defenders’ social media channels, including but not limited to, Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Assess end to end engagement metrics and make strategic recommendations to achieve results (including identifying new content or channels needed).
Identify opportunities to curate and promote Defenders’ multimedia content (videos, blogs, web-stories, events, webpages, and other storytelling vehicles) to both educate our followers and showcase the depth and breadth of our work.
Use available tools to optimize our content, providing strategies and tactics to improve our engagement, brand awareness and fundraising performance.
Manage Defenders’ president and CEO social media including LinkedIn.
Monitor similar pages to ensure best practices and identify evolving opportunities;
Utilize digital content to amplify the thought leadership of the president and CEO;
Support organizational efforts to increase the CEO’s leadership reputation.
Oversee social media partnerships including but not limited to influencer and celebrity engagement, to broaden Defenders’ reach and brand awareness; identify new tools and trends to support our efforts and reach a broader and more diverse constituency
Oversee the execution of Defenders’ marketing strategy and direct team members, including direct reports, in supporting that strategy
Provide resources and support;
Guide efforts to strategically promote content across social media channels;
Ensure all content shared is aligned with Defenders’ perspective and business rules;
Promote Defenders’ programs to showcase Defenders’ work;
Develop targeted ads to amplify actions for program priorities;
Support approved Defenders’ coalition engagements, including but not limited to creating and distributing coalition toolkits; day-of-action promotion and other widespread awareness campaigns.
Develop and support program/advacy sposnosrhip opportuniteis
Seek out new partnerships to expand Defenders’ audiences in support of our diversity and inclusion goals.
Ensure compliance with data privacy, event and coalition protocols;
Facilitate and promote the integration of diversity, equity, inclusion and justice strategies in line with Strategic Goal #2.
Team Leadership:
Lead, mentor, and manage a team of marketing professionals, ensuring high performance and professional growth.
Foster a collaborative and innovative team environment.
Provide clear direction and set measurable goals for team members.
Analytics and Key Performance Reporting
Monitor and report on content performance against strategic goals and develop roadmaps to tackle opportunities and problem areas.
Track key performance indicators (KPI’s);
Understand, leverage and update Defenders’ social media audience personas
Report regularly on the performance of campaigns, targeted ads and initiatives, and identify digital communications and community trends.
Perform all other work related duties as assigned
QUALIFICATIONS
Education: Bachelor’s (B.A./B.S.) degree or equivalent
Experience: 10 years; 5 years supervisory experience
An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.
Knowledge, Skills, Abilities for All Defenders
Personal interest in and commitment to conservation;
Ability and willingness to model the tenets of Defenders’ Commitment Statement: Mission, Transparency, Respect & Trust, Appreciation, Empowerment & Accountability, Professional Growth, Fairness, Diversity, Safety, Work/Life Balance, and Pride;
Ability to approach work in a collaborative and inclusive style, with a solutions-oriented manner;
Ability to work independently as needed, problem solve, and exercise sound decision- making skills in fluid environments to meet job expectations and achieve goals in an accurate and timely manner;
Ability to represent Defenders to external entities and the public in a professional manner while exercising tact, diplomacy, and discretion;
Demonstrates a willingness and ability to productively engage and collaborate with internal and external stakeholders from diverse cultures, backgrounds, and perspectives;
Ability to clearly and accurately communicate with internal and external stakeholders, in both verbal and written forms;
Ability to effectively navigate through change and maintain flexibility;
Ability to effectively address and manage conflict;
Working knowledge of Microsoft Outlook and Word.
Knowledge, Skills, Abilities for Professional 6
Administrative
Ability to accurately maintain electronic and physical records
Anticipate and meet the needs of internal and/or external stakeholders delivering excellent service
Communication
Ability to clearly and accurately communicate with internal and external stakeholders
Ability to articulate complex ideas clearly, accurately and concisely
Ability to convey effective messages to broad and diverse constituencies
Ability and willingness to effectively represent Defenders’ interests in external environments
Ability to exert influence and build consensus with internal and external stakeholders
Critical Thinking
Ability to handle sensitive and confidential matters with discretion
Strong research and data analysis skills, including ability to gather and synthesize information from multiple sources to produce high quality work products in a consistent, efficient, accurate, and timely manner
Creative problem-solving and troubleshooting skills with willingness to experiment and innovate new methods.
Facilitate and promote the integration of diversity, equity and inclusion strategies into Defenders’ work
Ability to independently exercise appropriate judgment in response to complex and/or fluid environments
Strategic thinker with the ability to take high-level strategy and translate into relatable points and action steps.
Project Management
Ability to work well under pressure and tight deadlines while balancing competing assignments
Ability to remain flexible and adaptable to shifting priorities while remaining responsive to urgent requests
Ability to take ownership of a project or process and to use problem solving skills to resolve issues
Ability to manage deadlines on multiple cross-functional projects in a dynamic environment
Demonstrated ability in managing competing interests on complex issues
Ability to independently initiate project and initiative ideas; managing projects and initiatives through to completion
Coalition and Community Engagement
Strong interpersonal skills and ability to form effective working relationships with diverse constituencies including federal/state agencies; elected officials and their staff; Defenders’ members and donors; private landowners; hunters and anglers; community leaders; religious, scientific, and academic communities; and /or the general public.
Ability to lead diverse stakeholders in collaborative activities, to anticipate policy issues impacting wildlife and make recommendations within Defenders, other organizations, and coalitions.
Networking skills to engage with leaders in the conservation community, federal and state agencies, NGOs, and other organizations.
Conservation Knowledge (if applicable)
Expert-level knowledge of Defenders’ legal, scientific, and/or political issues
Expert-level knowledge of national and regional social, political, and ecological landscapes
Leadership and Management (if applicable)
Ability to foster a team culture which models the tenets of the Commitment Statement
Ability to connect employees and their work to Defenders’ mission
Ability to set and maintain clear expectations, ensuring clarity of roles, accountabilities, and responsibilities
Ability to ensure that staff have the skills and support required to perform at the highest level
Working knowledge of Defenders’ business and people systems and processes
Ability to create and maintain a diverse, inclusive, and high-functioning environment
Ability to prioritize diversity, equity, and inclusion in team/department-level decisions
Ability to manage employee conflict and resolve escalations in an inclusive and healthy manner
Ability to effectively lead and manage change
Ability to develop staff to their highest capabilities, through delegation, coaching, empowerment, and professional growth opportunities
Ability to provide effective feedback in real-time
Ability to create and implement team/department strategies in support of Defenders’ Strategic Plan
Knowledge, Skills, Abilities for Director of Marketing
Strong writing, editing and content development skills, specifically in online environment
Proficiency in social media tools and techniques and marketing
Understand social media’s correlation to marketing, strategic messaging, public relations, and its impact on community cultivation
Willingness to experiment and innovate
PHYSICAL ACTIVITIES, ENVIRONMENTAL CONDITIONS, PHYSICAL DEMANDS
Physical Activities
Check all that apply
Frequency
(N)Never, (O)Occasionally or (C)Constantly
Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like.
N
Moving self in different positions to accomplish tasks in various environments including tight and confined spaces.
N
Remaining in a stationary position, often standing or sitting for prolonged periods.
C
Moving about to accomplish tasks or moving from one worksite to another.
N
Adjusting or moving objects up to __ pounds in all directions.
N
Communicating with others to exchange information.
C
Repeating motions that may include the wrists, hands and/or fingers.
C
Operating machinery and/or power tools.
N
Operating motor vehicles or heavy equipment.
N
Assessing the accuracy, neatness and thoroughness of the work assigned.
C
Environmental Conditions
Check all that apply
Frequency
(N)Never, (O)Occasionally or (C)Constantly
Low temperatures.
High temperatures.
Outdoor elements such as precipitation and wind.
Noisy environments.
Hazardous conditions.
Poor ventilation.
Small and/or enclosed spaces.
No adverse environmental conditions expected.
X
Physical Demands
Check only one
Sedentary work that primarily involves sitting/standing.
X
Light work that includes moving objects up to 20 pounds.
Medium work that includes moving objects up to 50 pounds.
Heavy work that includes moving objects up to 100 pounds or more.
Visit www.defenders.org to apply.
All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Defenders of Wildlife requires employees who engage in in-person work activities, including business travel or onsite work, to be fully vaccinated against COVID-19. An applicant (i) who is disabled or pregnant or who has a qualifying medical condition that contraindicates a COVID-19 vaccination or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from this vaccination policy. This determination will be made on a case-by-case basis and in accordance with applicable law. Any medical information concerning an applicant's disability will be treated as a confidential medical record in compliance with applicable federal, state and local laws.
Defenders of Wildlife provides equal employment opportunity to all qualified individuals without regard to their race, color, creed, religion, sex national origin, ethnicity, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, personal appearance, family/parental status, matriculation, political affiliation, genetic information, or any other legally protected characteristic in all personnel actions.
Please be advised this position is NON union-eligible.
POSITION DESCRIPTION
JOB TITLE: Director of Marketing
CLASSIFICATION: Professional 6
SALARY: $93,000 - $102,000
FLSA: Exempt
DEPARTMENT: Integrated Marketing
LOCATION: Headquarters, Washington, DC
REPORTS TO: VP, Integrated Marketing
NUMBER OF DIRECT REPORT(S): 2
LAST REVISED: June 2024
POSITION SUMMARY
The Director of Marketing is responsible for developing and implementing strategic marketing plans designed to engage new and existing audiences, support Defenders’ overarching brand awareness and education goals, and increase revenue. This is a hands on position that will lead a dynamic team charged with the creation of comprehensive marketing campaigns and supporting assets that clearly demonstrate the effectiveness and leadership of Defenders’ critical role in protecting wildlife and its habitat. This position requires a thorough knowledge of digital content strategy, social media, video, advertising, marketing and communications.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead strategy for digital constituent discovery/engagement and increased brand awareness on behalf of Defenders’ through advocacy and marketing efforts including but not limited to advertising campaigns, search engine optimization (SEO), connected TV campaigns (CTV), public service announcements (PSAs) and other digital marketing strategies.
Oversee Defenders’ website properties to support Defenders’ brand and engagement goals
Develop and measure benchmarks for website performance;
Address any functionality challenges and oversee staff web requests;
Lead digital content asset development to enhance storytelling and visitor engagement and increase Defenders’ brand awareness.
Direct strategy for Defenders’ social media channels, including but not limited to, Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Assess end to end engagement metrics and make strategic recommendations to achieve results (including identifying new content or channels needed).
Identify opportunities to curate and promote Defenders’ multimedia content (videos, blogs, web-stories, events, webpages, and other storytelling vehicles) to both educate our followers and showcase the depth and breadth of our work.
Use available tools to optimize our content, providing strategies and tactics to improve our engagement, brand awareness and fundraising performance.
Manage Defenders’ president and CEO social media including LinkedIn.
Monitor similar pages to ensure best practices and identify evolving opportunities;
Utilize digital content to amplify the thought leadership of the president and CEO;
Support organizational efforts to increase the CEO’s leadership reputation.
Oversee social media partnerships including but not limited to influencer and celebrity engagement, to broaden Defenders’ reach and brand awareness; identify new tools and trends to support our efforts and reach a broader and more diverse constituency
Oversee the execution of Defenders’ marketing strategy and direct team members, including direct reports, in supporting that strategy
Provide resources and support;
Guide efforts to strategically promote content across social media channels;
Ensure all content shared is aligned with Defenders’ perspective and business rules;
Promote Defenders’ programs to showcase Defenders’ work;
Develop targeted ads to amplify actions for program priorities;
Support approved Defenders’ coalition engagements, including but not limited to creating and distributing coalition toolkits; day-of-action promotion and other widespread awareness campaigns.
Develop and support program/advacy sposnosrhip opportuniteis
Seek out new partnerships to expand Defenders’ audiences in support of our diversity and inclusion goals.
Ensure compliance with data privacy, event and coalition protocols;
Facilitate and promote the integration of diversity, equity, inclusion and justice strategies in line with Strategic Goal #2.
Team Leadership:
Lead, mentor, and manage a team of marketing professionals, ensuring high performance and professional growth.
Foster a collaborative and innovative team environment.
Provide clear direction and set measurable goals for team members.
Analytics and Key Performance Reporting
Monitor and report on content performance against strategic goals and develop roadmaps to tackle opportunities and problem areas.
Track key performance indicators (KPI’s);
Understand, leverage and update Defenders’ social media audience personas
Report regularly on the performance of campaigns, targeted ads and initiatives, and identify digital communications and community trends.
Perform all other work related duties as assigned
QUALIFICATIONS
Education: Bachelor’s (B.A./B.S.) degree or equivalent
Experience: 10 years; 5 years supervisory experience
An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.
Knowledge, Skills, Abilities for All Defenders
Personal interest in and commitment to conservation;
Ability and willingness to model the tenets of Defenders’ Commitment Statement: Mission, Transparency, Respect & Trust, Appreciation, Empowerment & Accountability, Professional Growth, Fairness, Diversity, Safety, Work/Life Balance, and Pride;
Ability to approach work in a collaborative and inclusive style, with a solutions-oriented manner;
Ability to work independently as needed, problem solve, and exercise sound decision- making skills in fluid environments to meet job expectations and achieve goals in an accurate and timely manner;
Ability to represent Defenders to external entities and the public in a professional manner while exercising tact, diplomacy, and discretion;
Demonstrates a willingness and ability to productively engage and collaborate with internal and external stakeholders from diverse cultures, backgrounds, and perspectives;
Ability to clearly and accurately communicate with internal and external stakeholders, in both verbal and written forms;
Ability to effectively navigate through change and maintain flexibility;
Ability to effectively address and manage conflict;
Working knowledge of Microsoft Outlook and Word.
Knowledge, Skills, Abilities for Professional 6
Administrative
Ability to accurately maintain electronic and physical records
Anticipate and meet the needs of internal and/or external stakeholders delivering excellent service
Communication
Ability to clearly and accurately communicate with internal and external stakeholders
Ability to articulate complex ideas clearly, accurately and concisely
Ability to convey effective messages to broad and diverse constituencies
Ability and willingness to effectively represent Defenders’ interests in external environments
Ability to exert influence and build consensus with internal and external stakeholders
Critical Thinking
Ability to handle sensitive and confidential matters with discretion
Strong research and data analysis skills, including ability to gather and synthesize information from multiple sources to produce high quality work products in a consistent, efficient, accurate, and timely manner
Creative problem-solving and troubleshooting skills with willingness to experiment and innovate new methods.
Facilitate and promote the integration of diversity, equity and inclusion strategies into Defenders’ work
Ability to independently exercise appropriate judgment in response to complex and/or fluid environments
Strategic thinker with the ability to take high-level strategy and translate into relatable points and action steps.
Project Management
Ability to work well under pressure and tight deadlines while balancing competing assignments
Ability to remain flexible and adaptable to shifting priorities while remaining responsive to urgent requests
Ability to take ownership of a project or process and to use problem solving skills to resolve issues
Ability to manage deadlines on multiple cross-functional projects in a dynamic environment
Demonstrated ability in managing competing interests on complex issues
Ability to independently initiate project and initiative ideas; managing projects and initiatives through to completion
Coalition and Community Engagement
Strong interpersonal skills and ability to form effective working relationships with diverse constituencies including federal/state agencies; elected officials and their staff; Defenders’ members and donors; private landowners; hunters and anglers; community leaders; religious, scientific, and academic communities; and /or the general public.
Ability to lead diverse stakeholders in collaborative activities, to anticipate policy issues impacting wildlife and make recommendations within Defenders, other organizations, and coalitions.
Networking skills to engage with leaders in the conservation community, federal and state agencies, NGOs, and other organizations.
Conservation Knowledge (if applicable)
Expert-level knowledge of Defenders’ legal, scientific, and/or political issues
Expert-level knowledge of national and regional social, political, and ecological landscapes
Leadership and Management (if applicable)
Ability to foster a team culture which models the tenets of the Commitment Statement
Ability to connect employees and their work to Defenders’ mission
Ability to set and maintain clear expectations, ensuring clarity of roles, accountabilities, and responsibilities
Ability to ensure that staff have the skills and support required to perform at the highest level
Working knowledge of Defenders’ business and people systems and processes
Ability to create and maintain a diverse, inclusive, and high-functioning environment
Ability to prioritize diversity, equity, and inclusion in team/department-level decisions
Ability to manage employee conflict and resolve escalations in an inclusive and healthy manner
Ability to effectively lead and manage change
Ability to develop staff to their highest capabilities, through delegation, coaching, empowerment, and professional growth opportunities
Ability to provide effective feedback in real-time
Ability to create and implement team/department strategies in support of Defenders’ Strategic Plan
Knowledge, Skills, Abilities for Director of Marketing
Strong writing, editing and content development skills, specifically in online environment
Proficiency in social media tools and techniques and marketing
Understand social media’s correlation to marketing, strategic messaging, public relations, and its impact on community cultivation
Willingness to experiment and innovate
PHYSICAL ACTIVITIES, ENVIRONMENTAL CONDITIONS, PHYSICAL DEMANDS
Physical Activities
Check all that apply
Frequency
(N)Never, (O)Occasionally or (C)Constantly
Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like.
N
Moving self in different positions to accomplish tasks in various environments including tight and confined spaces.
N
Remaining in a stationary position, often standing or sitting for prolonged periods.
C
Moving about to accomplish tasks or moving from one worksite to another.
N
Adjusting or moving objects up to __ pounds in all directions.
N
Communicating with others to exchange information.
C
Repeating motions that may include the wrists, hands and/or fingers.
C
Operating machinery and/or power tools.
N
Operating motor vehicles or heavy equipment.
N
Assessing the accuracy, neatness and thoroughness of the work assigned.
C
Environmental Conditions
Check all that apply
Frequency
(N)Never, (O)Occasionally or (C)Constantly
Low temperatures.
High temperatures.
Outdoor elements such as precipitation and wind.
Noisy environments.
Hazardous conditions.
Poor ventilation.
Small and/or enclosed spaces.
No adverse environmental conditions expected.
X
Physical Demands
Check only one
Sedentary work that primarily involves sitting/standing.
X
Light work that includes moving objects up to 20 pounds.
Medium work that includes moving objects up to 50 pounds.
Heavy work that includes moving objects up to 100 pounds or more.
Visit www.defenders.org to apply.
All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Defenders of Wildlife requires employees who engage in in-person work activities, including business travel or onsite work, to be fully vaccinated against COVID-19. An applicant (i) who is disabled or pregnant or who has a qualifying medical condition that contraindicates a COVID-19 vaccination or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request an exemption from this vaccination policy. This determination will be made on a case-by-case basis and in accordance with applicable law. Any medical information concerning an applicant's disability will be treated as a confidential medical record in compliance with applicable federal, state and local laws.
Defenders of Wildlife provides equal employment opportunity to all qualified individuals without regard to their race, color, creed, religion, sex national origin, ethnicity, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, personal appearance, family/parental status, matriculation, political affiliation, genetic information, or any other legally protected characteristic in all personnel actions.
Please be advised this position is NON union-eligible.