CRO/UX Analyst

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.The CRO Analyst role is tasked with digging into a website's user behavior data to understand what is working well and which areas can use refinement. Their analysis of this data informs their design decisions and leads to the development of new layouts, content, modules, and functionality, often coupled with A/B testing to ensure peak performance.You will be working closely with senior planners, account managers, and digital marketing specialists across the company and serve as an integral part of the service organization and the company's overall growth. Success at Forthea comes from someone who is naturally energetic, entrepreneurial, effective, humble, and who simply hates to lose.---Core Job Responsibilities---Conduct user behavior research to determine website optimization opportunitiesBrainstorm solutions for proposed website UX updatesCreate and present monthly analysis reports regarding relevant conversion metrics, user behavior trends, and optimization recommendationsDesign, implement, monitor, and report on A/B testsMonitor project and A/B test results, analyze key metrics, and report on performanceWork closely with clients and internal SEO and Paid Media teams to align with client goalsWork closely with the Web Design/Development team to design and implement website optimizations---Required Qualifications---2-4 years of experience optimizing website UXProficiency using Google Analytics to research data trends, specifically related to GA goals/conversionsDemonstrated proficiency in research, analysis, creative thinking, and problem solvingExperience working in different CMSs, such as WordPress, MODX, Drupal, and MagentoHigh attention to detail, critical thinking, and problem-solving skillsGood writing and verbal communication skills (including presentation skills)Strong analytic skills and ability to relate results to client business objectivesProficient at managing projects and able to multi-task, organize, prioritize, and structure workloadAbility to learn new concepts and techniques quicklyGreat if you have:Experience with Google Optimize and HotjarExperience with CRMs such as SalesForce, Zoho, and HubspotProficiency creating website and UX/UI design mockupsWebsite development experience using the HTML/CSS, JavaScript/jQuery, PHP, SQL stack

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