Living Spaces
SEO Content Strategist
Living Spaces, La Mirada, California, us, 90637
Position Summary
The SEO Content Strategist will serve as a resource to other SEO team members engaged in SEO, Content Strategy, and campaign implementation. Will work with a team of SEO, editorial, and business leaders to drive traffic growth through research and monitoring.Position Description
Essential Duties and Responsibilities
include the following. Other duties may be assigned:Conduct keyword research and competitive analysis to find areas for growth, identify trends, and article ideasCollaborate with multiple teams on marketing campaignsManage and update Local SEO listingsAudit/update local SEO trends, Q&A, and stay up to date with the local SEO search engine rulesAdd new Local SEO listings for new storesPublish Local SEO posts/imagesWork with the design team on Local SEO banner ideasAct as Category owner for Dining + OCC tablesManage outreach, Cision PR platform, and BrightLocal platformsPublish/edit press page and send out the monthly press reportManage Inspiration room - image updates, building individual lifestyle room pagesWebsite taxonomy audit and place no index tags: dining + OccUse data measurement, user research, benchmarking, and content audits to identify high-impact improvement opportunities across all content areasManage content strategy and ideas for all content hub articlesOversee the Content Hub Library smartsheet process/auditAdminister content hub stories in PivotalManage SEO copy publishing strategy and content refresh processPerform content audits to assess how well existing content is performingPerform content gap analyses to determine what type of content is missing and what is neededMake recommendations for new metrics, techniques, and strategies to improve content targeting and measurementDelegating content production ideas and feedback to Copywriter and Digital Marketing CoordinatorsLead the editorial calendar of content hub, digital PR, and SEO copy productionManage digital PR strategy with agencies and third-party vendorsAct as a partner with survey content strategy and ideasPartner with Paid Media to manage content strategy and ideas for paid articlesQualifications
Education/Experience:
Bachelor's degree (B.A. or B.S.) or equivalent from a four-year college in Business Administration, Journalism, English, or related degree. 2 years of experience in SEO reporting and analytics. 3 years of experience conducting intensive outreach and relationship-building for SEO content marketing. 4 years of experience writing, editing, and proofreading new articles, blog posts, SEO, and web content. Prior experience writing within the home decor and furniture industries is preferred. Equivalent combination of education and experience will be considered.Computer Skills:
To perform this job successfully, an individual must have proficient experience in Microsoft Office 365 including Word and Excel. Familiarity with SEO tools like STAT, SEMrush, Ahrefs, Google Search Console, Google Analytics, Google Trends, BuzzStream, BrightLocal, and DeepCrawl is a plus.
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The SEO Content Strategist will serve as a resource to other SEO team members engaged in SEO, Content Strategy, and campaign implementation. Will work with a team of SEO, editorial, and business leaders to drive traffic growth through research and monitoring.Position Description
Essential Duties and Responsibilities
include the following. Other duties may be assigned:Conduct keyword research and competitive analysis to find areas for growth, identify trends, and article ideasCollaborate with multiple teams on marketing campaignsManage and update Local SEO listingsAudit/update local SEO trends, Q&A, and stay up to date with the local SEO search engine rulesAdd new Local SEO listings for new storesPublish Local SEO posts/imagesWork with the design team on Local SEO banner ideasAct as Category owner for Dining + OCC tablesManage outreach, Cision PR platform, and BrightLocal platformsPublish/edit press page and send out the monthly press reportManage Inspiration room - image updates, building individual lifestyle room pagesWebsite taxonomy audit and place no index tags: dining + OccUse data measurement, user research, benchmarking, and content audits to identify high-impact improvement opportunities across all content areasManage content strategy and ideas for all content hub articlesOversee the Content Hub Library smartsheet process/auditAdminister content hub stories in PivotalManage SEO copy publishing strategy and content refresh processPerform content audits to assess how well existing content is performingPerform content gap analyses to determine what type of content is missing and what is neededMake recommendations for new metrics, techniques, and strategies to improve content targeting and measurementDelegating content production ideas and feedback to Copywriter and Digital Marketing CoordinatorsLead the editorial calendar of content hub, digital PR, and SEO copy productionManage digital PR strategy with agencies and third-party vendorsAct as a partner with survey content strategy and ideasPartner with Paid Media to manage content strategy and ideas for paid articlesQualifications
Education/Experience:
Bachelor's degree (B.A. or B.S.) or equivalent from a four-year college in Business Administration, Journalism, English, or related degree. 2 years of experience in SEO reporting and analytics. 3 years of experience conducting intensive outreach and relationship-building for SEO content marketing. 4 years of experience writing, editing, and proofreading new articles, blog posts, SEO, and web content. Prior experience writing within the home decor and furniture industries is preferred. Equivalent combination of education and experience will be considered.Computer Skills:
To perform this job successfully, an individual must have proficient experience in Microsoft Office 365 including Word and Excel. Familiarity with SEO tools like STAT, SEMrush, Ahrefs, Google Search Console, Google Analytics, Google Trends, BuzzStream, BrightLocal, and DeepCrawl is a plus.
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