VML
Global Vertical Lead - CPG
VML, New York, NY
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Global Vertical Lead, CPG - VML Commerce
Office: NYC- 3 WTC (Hybrid)
Reports to: Global CEO - VML Commerce
THE ROLE
VML Commerce is the business unit of VML which brings together its wider offering with a focus to deliver sales and marketing performance at scale. As we go from strength-to-strength, building out our global offering as well as aligning to a more vertical specific focus, we are looking for a Senior Commercial Sales Leader with an expertise in the CPG space to fulfil a hybrid role.
Reporting into the Global CEO - VML Commerce, the primary focus of the Global Vertical Lead - CPG is to consultatively sell to both existing identified global accounts in the specific CPG vertical as well as leverage their own network to expand VML's footprint in the Global CPG sector. Aligning with the relevant Global Client Leads (GCL's) on their strategic growth initiatives (as part of their growth plan) to drive increased YoY topline revenue growth - by bringing in and selling the wider VML Commerce, Technology & Transformation offerings, including business transformation, content & experience, performance media, commerce and personalization & loyalty.
In turn, being client facing we would expect the ideal candidate to work with the Global Chief Business Development Officer - VML to use this knowledge and experience to drive our global thinking and strategic approach across all our markets for the specific CPG vertical to support the development of growth and revenue focused vertical blueprints. This will include positioning, GTM, enablement and capability development to ensure we are aligned as to how to 'win' in the vertical.
RESPONSIBILITIES
SUCCESS CRITERIA
THE IDEAL CANDIDATE
https://www.vml.com/expertise/commerce
In New York City, the base salary for this position at the time of this posting may range from $ 140,000 to $ 295,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. This role will also have a commission component which will be equal from 0% to 100% of the base salary depending upon revenue recognized.
Our Benefits
As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.
VML Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.
VML is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$140,000-$295,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Global Vertical Lead, CPG - VML Commerce
Office: NYC- 3 WTC (Hybrid)
Reports to: Global CEO - VML Commerce
THE ROLE
VML Commerce is the business unit of VML which brings together its wider offering with a focus to deliver sales and marketing performance at scale. As we go from strength-to-strength, building out our global offering as well as aligning to a more vertical specific focus, we are looking for a Senior Commercial Sales Leader with an expertise in the CPG space to fulfil a hybrid role.
Reporting into the Global CEO - VML Commerce, the primary focus of the Global Vertical Lead - CPG is to consultatively sell to both existing identified global accounts in the specific CPG vertical as well as leverage their own network to expand VML's footprint in the Global CPG sector. Aligning with the relevant Global Client Leads (GCL's) on their strategic growth initiatives (as part of their growth plan) to drive increased YoY topline revenue growth - by bringing in and selling the wider VML Commerce, Technology & Transformation offerings, including business transformation, content & experience, performance media, commerce and personalization & loyalty.
In turn, being client facing we would expect the ideal candidate to work with the Global Chief Business Development Officer - VML to use this knowledge and experience to drive our global thinking and strategic approach across all our markets for the specific CPG vertical to support the development of growth and revenue focused vertical blueprints. This will include positioning, GTM, enablement and capability development to ensure we are aligned as to how to 'win' in the vertical.
RESPONSIBILITIES
- Responsible for top line revenue growth for VML Commerce in the CPG Vertical of our existing and new Global Accounts
- Accountable for sales, new and existing business growth, advisory and delivery of client engagements, programs and services on or above existing and new client expectations
- Working closely with the relevant GCL to extend existing client engagements to include the VML 'Capabilities' proposition in both existing and new markets leading to increased revenue
- Develop and manage strong client relationships at C-level or just below in order to accompany clients through their transformation and make VML Commerce a most trusted strategic partner for our clients
- Responsible for client budget, forecast and report activities on a monthly and quarterly basis working towards an annual objective of revenues and margin targets from a VML Commerce, perspective
- Will lead the Global positioning for the specific CPG vertical - working closely with the wider teams to ensure we have a GTM proposition and strategy that resonates with a targeted stakeholder audience.
SUCCESS CRITERIA
- Within 2 years, will achieve double-digit top-line growth for dedicated existing and new client portfolio
- Increasded Gross margins for your existing clients at company average or above
- Successfully increase Share-of-Wallet at existing clients on services that they previously haven't used VML 'Capabilities' for in both existing and new markets - specifically within business transformation related activities and services
- Serve as a hands on, main contribution to sales pipeline generation
- Lead new engagements with global/strategic potential fitting the full VML Commerce service proposition
- Secure high CSAT for the client engagements you lead
- Accurate and timely forecasting and reporting on sales activities and existing client engagements
- Positive feedback from internal stakeholders and delivery organisation on collaboration, communication and motivation abilities.
THE IDEAL CANDIDATE
- Senior, Hands On Revenue Generator with proven track record of successfully selling and delivering digital business transformation projects for enterprise clients, resulting in YoY growth of the portfolio
- A minimum of 10 years of selling, commercial and strategic consulting experience within the digital industry domain - selling to IT, Operations and Sales, with a preference of 3 years global experience
- Comes with and can demonstrate ability to build strong and meaningful enterprise client network at C-level within the CPG sector
- Entrepreneurial spirit, who thrives with a certain level of uncertainty and autonomy, yet manages to navigate among multiple stakeholders (internally and externally) to secure structured and successful client engagements
- Personality and approach: Collaborative, positive, result driven, energetic, self-driven, ethical, emphatic, robust, daring, executional (can do - get things done attitude)
- Strong communication, motivational and active listening skills
- Culturally aligned with the VML values, culture and guiding principles
- Expert level fluency in advanced business negotiations is required
- Comfortable with travelling if and when required but we would expect the ideal candidate to spend the proportion of the time with the client and potentially onsite at their location.
https://www.vml.com/expertise/commerce
In New York City, the base salary for this position at the time of this posting may range from $ 140,000 to $ 295,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. This role will also have a commission component which will be equal from 0% to 100% of the base salary depending upon revenue recognized.
Our Benefits
As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.
- Corporate gift matching program
- Paid time off for volunteering
- Paid parental leave
- Ranked No. 1 in advertising for our adoption assistance program
- Corporate discounts
VML Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.
VML is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
$140,000-$295,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.