Deputy Digital Director

Job Type

Full-time

Description

Employment Type: Full-Time, Exempt

Wage: A competitive base pay of $95,000 - $110,000

Department: Communications Department

Reports To: Communications Director

Position Location: Oakland, Sacramento, Los Angeles

Work Schedule: Four Day Work Week: Two (2) days in office, two (2) days remote. However, there may be certain circumstances, like pressing deadlines or peak business periods, where it becomes necessary for the organization to temporarily switch to a five-day work week.

Vaccine Policy: We require all staff to be fully vaccinated

WHO WE ARE

We believe this moment requires transformative change.

The climate crisis is here. And Black, Indigenous and people of color have been bearing the burden of our pollution-based economy for generations. We have the solutions to stop climate change, but we lack the political will to do it at the rate and scale that's needed.

EnviroVoters exists to build the political will and power to solve the climate crisis, use climate action to advance justice, and create a global roadmap. To protect our water, land, air, and our most vulnerable communities, we organize voters, elect and train candidates, and hold lawmakers accountable for bold policy change. Our vision is to build resilient, healthy, thriving communities, and create a democracy and economy that is just and sustainable for all.

EnviroVoters Education Fund, EnviroVoters's 501(c)3 sister organization, works through programs focused on voter engagement and mobilization, issue advocacy, legislative accountability, and research and opinion polling to provide the public, policymakers, and environmental advocates with the resources they need to make California's air, water and natural resources cleaner and greener through the democratic process. For more information, please visit www.envirovotersedfund.org .

The work of EnviroVoters and EnviroVoters Ed Fund to protect and advocate for the environment is rooted in our commitment to racial, social, and environmental justice. Engaging Black, Indigenous, and People of Color, among other key constituencies for the environment is an organizational priority. Within the organization, we aim to create a workplace culture and policies and practices that demonstrate how we value equity and inclusion.

RESPONSIBILITIES

• Set up digital goals and a strategy for the organization to optimize growth.
• Measure impact, build traffic, optimize online fundraising with a focus to building our existing digital capacity with an eye for future success, which involves staying abreast with new technology and ways it will impact our work, so we are constantly thinking a few steps ahead.
• Meet with internal and external teams to define advertising strategies and requirements.
• Develop and implement digital advertising campaigns to increase brand awareness, website traffic, and social media engagement, growth, and impact.
• Lead and mentor the digital team and foster a culture of continuous learning.
• Drive transformational value with advanced technology, timelines, and budgets, to accelerate our organizational growth.
• Analyze, implement, and interpret the digital ecosystem through SEO, SEM, SMO, and PPC to Ensure the efficiency and optimization. Proactively identify growth opportunities by leveraging insights and trends in digital transformation.
• Monitor and interpret digital analytics. Generate and present digital marketing reports and analyses for feedback.
• Keep abreast of the latest consumer and marketing trends and advancements in technology, especially as applicable to solving the climate crisis.
• Maintain an active roadmap that evolves our programs and framework to grow our numbers and impact on all our social media channels, our websites, email marketing program, paid ads and texting programs, including Google ads for nonprofits.
• Identify regulatory developments and market trends that will affect digital growth and update plans based on future expectations.
• Evaluate the effectiveness of policies, standards, and guidelines; draw insights and identify opportunities to improve our digital footprint. Oversee email marketing, conversion optimization, social media growth, paid ads, and online fundraising.
• Design and implement overall company digital strategies, trajectory, and growth, within budget requirements. Set specific digital objectives and monitor progress.
• Oversee all aspects of digital projects. This includes accountability campaigns, innovative online fundraising, and awareness campaigns to reach the right audiences, donors, and impact makers.
• Analyze, implement, and interpret SEO, content marketing, and marketing metrics. Generate innovative ideas to increase web traffic, train, and optimize internal teams to use digital technologies.
• Collaborate with the senior leadership team, other department colleagues, and board members to plan and implement digital communications projects and policies. Act as institutional authority on email, website, social media platforms, and our paid advertising program.
• Work collaboratively with the Communications Director on the department budget, future planning, and staff management.
• Manage large and complex projects including establishing and maintaining timelines, budgets, resource allocation, and ensuring quality assurance of all digital projects.
• Other duties as needed and assigned.

MUST HAVES

To be successful in this job, you must possess the following qualities and experience:

• Bachelor's degree in English, communications, journalism, advertising, marketing, digital media, or equivalent and 8+ years of experience in advertising, digital media, or similar.
• Proficiency in digital marketing and analytics tools such as Google Analytics, Google Tag Manager, Facebook Business Manager, WordPress, building digital dashboards, and EveryAction.
• Expertise with all major social media networks including Facebook, Instagram, TikTok, X, and YouTube.
• Strong leadership and supervisory skills. Ability to guide and evaluate team members, develop strategic plans and motivate others to achieve goals.
• Highly organized with keen attention to detail, ability to prioritize, and able to handle multiple projects and verticals concurrently.
• Excellent copy editing to produce top-notch content that drives action and provide editorial oversight for all social media channels.
• Creates compelling story ideas and narratives.
• Exceptional communication abilities, including strong, creative and meticulous writing skills, speaking and active listening across all communications platforms.
• Strong background developing and managing a department budget.
• Ability to effectively engage with team members of all levels and across departments.
• Experience working in a deadline-driven, high-volume, fast-paced environment.
• Excellent data analysis, problem-solving, and critical thinking skills. Independent self-starter.
• Proven success designing and executing marketing and communications strategies and campaigns.
• Up to date on the political landscape, curious, and able to stay ahead of the curve.
• Self-motivation, creativity, curiosity to experiment, and a positive go-getter approach. Must be comfortable in learning how to decipher often rapidly evolving news cycles and up level into meaningful stories, emails, social media content, and excellent at setting (and sticking to) priorities.
• Grow and mentor a team of digital professionals from entry level to mid/senior level.
• A sense of humor and humility.

HOW TO APPLY

Apply through our careers portal - in case you need it, here is the link . Please note that a cover letter and resume must be provided for consideration and that applications are reviewed on a rolling basis. We look forward to receiving your application and learning more about you! Thank you for your interest in EnviroVoters!

WHAT ELSE YOU SHOULD KNOW

This is an outstanding opportunity for a highly motivated professional to assume a pivotal role in this cutting-edge organization. California Environmental Voters offers 15-25 vacation days, 10 sick days, 12 holidays, 8 winter/summer holidays, 1 week off between Christmas and New Year, 5 days of bereavement leave, health and dental benefits, section 125 plan, a 401(k)-retirement program with up to 3% employer match; flexible spending account (FSA) for health care expenses; subsidized commuter program; and optional life insurance.

Don't meet every single requirement? At EnviroVoters, we are dedicated to building a diverse, inclusive, and authentic workspace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role or other roles.

EnviroVoters and EnviroVoters Ed Fund has a deep commitment to equity and fostering a culture of inclusion. EnviroVoters invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our organization.

As part of this commitment, we will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process and to perform essential job functions, please contact [redacted]

We are an equal opportunity employer and do not discriminate in hiring or employment based on race, color, religion, national origin, gender, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. We offer competitive salaries, generous benefits, and a pleasant working environment. Salary is based on a nonprofit scale and commensurate with experience.

Salary Description

$95,000 - $110,000