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Digitas North America

Senior Analyst, Data and Analysis

Digitas North America, Boston, Massachusetts, us, 02298


Senior Analyst, Data & AnalysisThe Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.To help with this, we’re looking for an outstanding Senior Analyst– someone who can analyze massive data sets, make insightful cross-channel recommendations, and communicate strategic ideas to clients. Sound like you? Read on.As a Senior Analyst, you’ll build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.Day-to-day, your role includes:Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reportingDiving into large data sets, uncovering insights, and providing impactful recommendations to clientsConnecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing effortsCommunicating with clients regularly on scheduled deliverables and ad-hoc requestsCollaborating with internal teams and external partners to drive success for client’s business goalsQualifications

3-5 years of experience in analytics or strategyA four-year college degreePassion for digital marketing and emerging trends in the digital landscapeExperience communicating with internal and external stakeholders at a variety of levelsFluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or TableauComfortable in a fast-paced and deadline-driven environment

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