Media Planner and Buyer

Dana Communications is looking for an experienced Media Planner and Buyer to join our team in the Princeton NJ office.The Media Planner/Buyer works closely with our Account, Traffic and Creative Teams to plan and execute media plans that grow brands and drive conversion. A solid understanding of media strategy, planning, buying, analytics and post-buy analysis is required.Competitive salary based on experience and a solid benefits package.Qualifications

3-5 years media experiencethe ability to recognize opportunitiesgood team and interpersonal skillsinterest in media and people’s motivationsResponsibilities

meeting with clients to understand goals and target audiencesanalyzing and researching purchase behavior and media usagedeveloping contacts with mediaadvising the creative team and clients about the most effective media combinationconsidering timing of media activities, based upon usage patterns and seasonal factorspresenting media proposals to help clients to reach decisions about advertising plansobtaining the best advertising rates that fit with the agreed media strategymonitoring and presenting new options to clientsrecommending adjusting media schedules in response to tracking and resultsmanaging budgets and maintaining clear spend recordsmonitoring, optimizing and updating clients on the effectiveness of campaignsSkills

media researchawareness of media trendslogical, resourceful and creative thinkingable to recognize good opportunitiesteamworkinterpreting and presenting datapersuasive and diplomatic presentationsconfident client interactions: telephone and face-to-faceMicrosoft Office: Excel, Word, PowerpointInterests

genuine interest in travel, media, marketing, advertising and innovationunderstand what motivates people to buy and the role media in this processmaintain an awareness of industry developments and media trends

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