Bristol Motor Speedway
Manager or Director, Marketing
Bristol Motor Speedway, Bristol, Tennessee, us, 37621
POSITION:
Manager or Director, Marketing (dependent on experience level)
FUNCTION:
Marketing
RESPONSIBILITY OF:
VP, Marketing – Bristol Motor Speedway
POSITION LOCATION:
Bristol Motor Speedway
ABOUT THE POSITION:
Speedway Motorsports is seeking a Manager or Director, Marketing to play an integral role in leading our organization by overseeing the marketing function at the speedways within Speedway Motorsports.
The ideal candidate will adopt a GLOBE mentality, which stands for Generously Lending Our Best Efforts. This entails holding themselves and their teammates accountable for implementing best practices effectively and sharing insights for company improvement. The ideal candidate should be a proactive self-starter who is passionate about their duties and committed to achieving excellence.
RESPONSIBILITIES:
Lead metric: Product Sales
Protect and maintain the Bristol Motor Speedway brand while focusing on ticket sales, sponsorship sales, and brand awareness
Serve as the leader of the Marketing function
Collaborate with Communications, Events, and Ticketing leaders, as well as the VP of Marketing and speedway General Manager, to develop and utilize business processes and marketing templates
Develop marketing campaigns to enhance event attendance and drive revenue
Manage marketing resources including team members, internships, budgets, and third-party agencies
Utilize consumer insights to measure and improve marketing campaign effectiveness
Collaborate with Ticketing to enhance customer information and ticket purchase processes
Oversee paid media strategy and all media buying activities
Manage various media channels such as TV, radio, out-of-home display, and digital advertising
Create and execute marketing and PR strategies, ticket promotions, and sponsorship activations
Identify and share best practices across speedways
Provide guidance to track marketing personnel
Develop marketing plans for key user groups and renewal/retention efforts
Improve customer experience based on data for customer acquisition and retention
Coordinate marketing and PR efforts with Speedway and NASCAR
Lead, train, and mentor direct reports
MINIMUM REQUIREMENTS:
5-7 years of success in managing brands and marketing campaigns
3-5 years of experience in media strategy, media buying, and trade contracts
Ability to work collaboratively across the organization
Commitment to Speedway Motorsports Principles
Strong organizational, communication, leadership, and analytical skills
Strategic thinking, entrepreneurial spirit, and willingness to work nights, weekends, and travel
TO APPLY:
All candidates must submit a cover letter, resume, and (3) professional references.
Equal Opportunity Employer:
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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Manager or Director, Marketing (dependent on experience level)
FUNCTION:
Marketing
RESPONSIBILITY OF:
VP, Marketing – Bristol Motor Speedway
POSITION LOCATION:
Bristol Motor Speedway
ABOUT THE POSITION:
Speedway Motorsports is seeking a Manager or Director, Marketing to play an integral role in leading our organization by overseeing the marketing function at the speedways within Speedway Motorsports.
The ideal candidate will adopt a GLOBE mentality, which stands for Generously Lending Our Best Efforts. This entails holding themselves and their teammates accountable for implementing best practices effectively and sharing insights for company improvement. The ideal candidate should be a proactive self-starter who is passionate about their duties and committed to achieving excellence.
RESPONSIBILITIES:
Lead metric: Product Sales
Protect and maintain the Bristol Motor Speedway brand while focusing on ticket sales, sponsorship sales, and brand awareness
Serve as the leader of the Marketing function
Collaborate with Communications, Events, and Ticketing leaders, as well as the VP of Marketing and speedway General Manager, to develop and utilize business processes and marketing templates
Develop marketing campaigns to enhance event attendance and drive revenue
Manage marketing resources including team members, internships, budgets, and third-party agencies
Utilize consumer insights to measure and improve marketing campaign effectiveness
Collaborate with Ticketing to enhance customer information and ticket purchase processes
Oversee paid media strategy and all media buying activities
Manage various media channels such as TV, radio, out-of-home display, and digital advertising
Create and execute marketing and PR strategies, ticket promotions, and sponsorship activations
Identify and share best practices across speedways
Provide guidance to track marketing personnel
Develop marketing plans for key user groups and renewal/retention efforts
Improve customer experience based on data for customer acquisition and retention
Coordinate marketing and PR efforts with Speedway and NASCAR
Lead, train, and mentor direct reports
MINIMUM REQUIREMENTS:
5-7 years of success in managing brands and marketing campaigns
3-5 years of experience in media strategy, media buying, and trade contracts
Ability to work collaboratively across the organization
Commitment to Speedway Motorsports Principles
Strong organizational, communication, leadership, and analytical skills
Strategic thinking, entrepreneurial spirit, and willingness to work nights, weekends, and travel
TO APPLY:
All candidates must submit a cover letter, resume, and (3) professional references.
Equal Opportunity Employer:
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
#J-18808-Ljbffr