Digital PPC Specialist

We are seeking a talented Digital PPC Specialist to join our dynamic team. As a Digital PPC Specialist at LegalMatch you will be responsible for managing and optimizing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with our marketing team to understand the objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.This will be an in-office role in Las Vegas, NV.Responsibilities include:Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.Conducting keyword research and optimizing ad copy to improve campaign performanceMonitoring and analyzing campaign data to identify areas for optimization and improvementImplementing conversion tracking and utilizing data to make data-driven decisionsCollaborating with the marketing team to align PPC campaigns with overall marketing objectivesStaying up-to-date with industry trends and best practices in PPC advertisingRequirementsTo be successful in this role, you will need:Prior experience as a PPC Specialist or similar roleStrong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)Proficiency in managing and optimizing PPC campaignsAbility to conduct keyword research and optimize ad copyAnalytical mindset and ability to interpret campaign data to drive resultsExcellent communication and collaboration skillsGoogle Ads certification is a plusBachelor’s degree in Marketing, Advertising, or a related field.