Werfenlife SA.
Senior Manager, Marketing Communications
Werfenlife SA., Bedford, Texas, United States, 76022
Senior Manager, Marketing Communications
Bedford - 180 Hartwell Road Bedford, Massachusetts 01730 United StatesAbout the Position
Overview
Werfen
is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.Job SummaryThis position is responsible for driving strategic communications planning and management of tactical communications programs. This includes omni-channel program creation and production and tracking of tactics, from print and digital advertising, sales promotion to educational and clinical marketing. The Communications Senior Manager leads highly visible projects, including launch campaign development, product and corporate branding initiatives, global congresses and internal communications. A strong tactical decision-maker, the Senior Manager handles unforeseen issues effectively, and is a subject-matter expert in both Communications, as well as the products in their respective business lines. The Senior Communications is a people manager, including Communications Associate(s) and Graphic Designer, and contributes to the training of new members of the Communications team. Excellent writing/editing and ability to direct and assess graphic design is essential.Responsibilities
Product Marketing experience is a must.Key Accountabilities:Manages the Worldwide Communications (e.g., sales promotion, traditional advertising, digital programs) for Hemostasis and/or Acute Care Diagnostics, including Whole Blood Hemostasis and Patient Blood Management Products.Leads development of communication strategies, product positioning, messaging, and product/product line brand identities.Leads and Project manages omni-channel tactical programs for products, on time and on budget.Establishes objectives and priorities and delegates assignments to subordinates.Directs graphic development for all Communications, based upon sound design principles.Manages advertising program and drives media relations for products/company.Edits and proofreads manuscripts and graphic layouts for all tactics.Liaises with external agencies for execution of Communication tactics and brand development.Writes and manages internal communications program.Manages key national/global congress presentations.Contributes to social media presence and website.Maintains/manages Communications budgets.Qualifications
Minimum Knowledge and Experience required for the position:Required: Bachelor's or Master's degree in marketing, business, communications or a related discipline.Required: Minimum 7-years' experience in Communications (industry or agency-based).Preferred: Experience in healthcare field a plus, particularly medical diagnostics.Preferred: Experience in people management.Management has the discretion to substitute relevant work experience for a degree and/or make exceptions to the years of experience requirement.Skills and Capabilities:Strategic Communications leader and subject matter expert.Creative thinker and problem-solver.Outstanding writing and editing skills.Great eye for good design and ability to direct it.Excellent collaborator and consensus builder, among all levels in the organization, including senior management.Clear understanding of our customers, prospects and their needs.Strong organizational skills.Experienced Project Manager, with ability to initiate and manage complex, multi-faceted programs.Fiscal responsibility and strong budget stewardship.Problem solver with ability to manage complex situations.Strong verbal communicator and presenter.Ability to manage many projects simultaneously.Ability to pivot quickly to address new opportunities or challenges.Proven budgetary management and fiscal responsibility.Up to 20% travel.People Manager Core Competencies:Building Talent:
Planning and supporting the development of individuals' knowledge, skills, and abilities so that they can fulfill current or future job responsibilities more effectively.Customer-Focus:
Ensuring that the internal or external customer's perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities.Decision-Making:
Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information.Driving for Results:
Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals.Driving Innovation:
Creating an environment that inspires people to generate novel solutions with measurable value for existing and potential customers.Emotional Intelligence Essentials:
Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others' emotions and behavior.People-Manager Accountabilities:
Effectively carries out the expectations of Werfen People Managers, as defined in Werfen's Role of the Manager program.Acknowledgement:
The above statements are intended to describe the general nature and level of work being performed by the incumbent. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of this position.Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law.
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Bedford - 180 Hartwell Road Bedford, Massachusetts 01730 United StatesAbout the Position
Overview
Werfen
is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.Job SummaryThis position is responsible for driving strategic communications planning and management of tactical communications programs. This includes omni-channel program creation and production and tracking of tactics, from print and digital advertising, sales promotion to educational and clinical marketing. The Communications Senior Manager leads highly visible projects, including launch campaign development, product and corporate branding initiatives, global congresses and internal communications. A strong tactical decision-maker, the Senior Manager handles unforeseen issues effectively, and is a subject-matter expert in both Communications, as well as the products in their respective business lines. The Senior Communications is a people manager, including Communications Associate(s) and Graphic Designer, and contributes to the training of new members of the Communications team. Excellent writing/editing and ability to direct and assess graphic design is essential.Responsibilities
Product Marketing experience is a must.Key Accountabilities:Manages the Worldwide Communications (e.g., sales promotion, traditional advertising, digital programs) for Hemostasis and/or Acute Care Diagnostics, including Whole Blood Hemostasis and Patient Blood Management Products.Leads development of communication strategies, product positioning, messaging, and product/product line brand identities.Leads and Project manages omni-channel tactical programs for products, on time and on budget.Establishes objectives and priorities and delegates assignments to subordinates.Directs graphic development for all Communications, based upon sound design principles.Manages advertising program and drives media relations for products/company.Edits and proofreads manuscripts and graphic layouts for all tactics.Liaises with external agencies for execution of Communication tactics and brand development.Writes and manages internal communications program.Manages key national/global congress presentations.Contributes to social media presence and website.Maintains/manages Communications budgets.Qualifications
Minimum Knowledge and Experience required for the position:Required: Bachelor's or Master's degree in marketing, business, communications or a related discipline.Required: Minimum 7-years' experience in Communications (industry or agency-based).Preferred: Experience in healthcare field a plus, particularly medical diagnostics.Preferred: Experience in people management.Management has the discretion to substitute relevant work experience for a degree and/or make exceptions to the years of experience requirement.Skills and Capabilities:Strategic Communications leader and subject matter expert.Creative thinker and problem-solver.Outstanding writing and editing skills.Great eye for good design and ability to direct it.Excellent collaborator and consensus builder, among all levels in the organization, including senior management.Clear understanding of our customers, prospects and their needs.Strong organizational skills.Experienced Project Manager, with ability to initiate and manage complex, multi-faceted programs.Fiscal responsibility and strong budget stewardship.Problem solver with ability to manage complex situations.Strong verbal communicator and presenter.Ability to manage many projects simultaneously.Ability to pivot quickly to address new opportunities or challenges.Proven budgetary management and fiscal responsibility.Up to 20% travel.People Manager Core Competencies:Building Talent:
Planning and supporting the development of individuals' knowledge, skills, and abilities so that they can fulfill current or future job responsibilities more effectively.Customer-Focus:
Ensuring that the internal or external customer's perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities.Decision-Making:
Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information.Driving for Results:
Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals.Driving Innovation:
Creating an environment that inspires people to generate novel solutions with measurable value for existing and potential customers.Emotional Intelligence Essentials:
Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others' emotions and behavior.People-Manager Accountabilities:
Effectively carries out the expectations of Werfen People Managers, as defined in Werfen's Role of the Manager program.Acknowledgement:
The above statements are intended to describe the general nature and level of work being performed by the incumbent. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of this position.Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law.
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