Lead Loyalty Marketing Consultant (P436)

84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

Lead Loyalty Marketing Consultant

Cincinnati

SUMMARY: 84.51° Loyalty Marketing Consultants are responsible for leveraging personalized rewards and incentives to drive customer loyalty with our CPG partners. This includes owning and proactively developing a portfolio of clients and maximizing their investments with the right brands and offers to drive long-term loyalty. In this role, the LMC will be responsible for the growth and development of a broad portfolio of medium to large-scale CPG clients. In addition, this role will require partnership with the 84.51° Kroger Merchandising team to align on category and department objectives and potential activations that can drive mutual benefit with customers.

RESPONSIBILITIES:

• Proactively build best-in-class client/stakeholder relationships with our most important CPG accounts.
• Work with cross functional teams to ensure strategic alignment and flawless execution of customer campaigns.
• Solve complex business or functional problems; creating potential solutions to problems, looking beyond the obvious solution, and considering how the solution impacts other variables.
• Provide direct and independent consultation to clients to drive increased performance and return on investment.
• Analyze post-campaign results and present to leadership-level client stakeholders.
• Deliver against annual goals tied to customer touch points and incremental impact.
• Execute against strategies to enable achievement of short-term incentive plan targets.
• Partner with 84.51° Kroger Merchandising community and internal stakeholders to support department and category goals

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Advanced knowledge of the customer reward/incentive solutions and differentiation in the marketplace
• Proven client leadership skills; ability to independently develop relationships that results in growth in revenue
• Ability to proactively influence leadership-level stakeholders based on data and insights
• Analytical acumen to make decisions; understand and optimize campaigns
• Strong interpersonal skills and ability to partner on behalf of the client
• Excellent communication, presentation, and interpersonal skills
• Demonstrated ability to share actionable recommendations in a concise and persuasive manner
• Bachelors' degree B.A. /B. S or equivalent work experience
• 5+ years in Marketing, Loyalty Marketing, and/or sales responsibility

#LI-EB1