Culture Amp
Customer Marketing Manager
Culture Amp, Chicago, Illinois, United States, 60290
Join us on our mission to make a better world of work.
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
Job Description:As the Customer Marketing Manager, you will execute integrated marketing & ABM programs to generate expansion business and opportunities for our Account Management team. You’ll contribute to the global expansion marketing quarterly pipeline targets while working cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales to execute strategic campaigns targeted at our existing customers. You are deeply curious and passionate about customers and their success and will leverage customer insights to fuel campaigns. You’re excited to dive into data and crafting innovative programs that help our customers see the value of our solutions.
Role Accountability:This role champions the success and growth of our existing customers through engaging and targeted marketing campaigns and drives revenue, retention, and advocacy. In partnership with the customer marketing team and key partners, you will develop an understanding of customer insights/data and turn them into actionable marketing plans.
Responsibilities:
Build and execute customer expansion programs aligned to sales leadership, establish clear campaign goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity and risk.
In partnership with the marketing teams, design creative, engaging, revenue-generating integrated campaigns across our most significant customer segments that increase engagement, drive retention, and uncover new upsell and cross-sell opportunities throughout the post-sales customer lifecycle.
Assist with forecasting, tracking, and reporting on marketing metrics and goals (MQLs, Opps, Pipeline).
Define and manage the customer AB.X program.
Partner with regional marketing and sales to define and optimize lead follow-up from campaigns and events.
Partner closely with internal teams and customers to increase case studies and reference customers.
Partner with Brand & Content Marketing to create engaging customer-specific content and communications.
Partner with Product Marketing, Customer Success, and Customer Education to develop and drive customer marketing programs aligned to significant marketing and product launches.
Discover and deliver on moments that matter to our customers, including experiential events, gifting, and more.
Skills & Qualifications:
Experience building and executing successful marketing campaigns contributing to pipeline and revenue targets.
3+ years in a demand generation and/or ABM campaigns role capacity in SaaS/B2B technology.
Exceptional project management skills.
Proven ability to collaborate and build rapport with cross-functional teams from marketing functions such as brand, design, content, regional, field, product marketing in addition to sales and revenue operations.
Ability to work both independently and to partner with peers and teams across multiple geographies.
Understanding of multi-channel marketing activity and application of the buyer journey to marketing campaigns.
Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and win as one team.
Results focus. Prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement.
Experience in campaign reporting and leveraging insights from analytics tools to improve campaign performance.
Hands-on experience with project management and martech tools (ex. Salesforce, Looker, Hubspot, 6sense, Sendoso, Asana).
Comfortable working through ambiguity.
Exceptional communication skills.
We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process.
US Salary Range$89,700 — $102,500 USD
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success.
Programs, coaching, and budgets to help you thrive personally and professionally.
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people.
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work.
Team budgets dedicated to team building activities and connection.
Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time.
Extended year-end breaks: An extended refresh period at the end of year.
Excellent parental leave and in work support program available from day 1 of joining Culture Amp.
5 Social Impact Days a year to make a positive impact on the community outside of work.
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office.
Medical insurance coverage for you and your family (Available for US & UK only).
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.
If you require reasonable accommodations or adjustments to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
#J-18808-Ljbffr
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.
Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.
For more information visit cultureamp.com.
Job Description:As the Customer Marketing Manager, you will execute integrated marketing & ABM programs to generate expansion business and opportunities for our Account Management team. You’ll contribute to the global expansion marketing quarterly pipeline targets while working cross-functionally with brand, product marketing, regional marketing, customer advocacy, and sales to execute strategic campaigns targeted at our existing customers. You are deeply curious and passionate about customers and their success and will leverage customer insights to fuel campaigns. You’re excited to dive into data and crafting innovative programs that help our customers see the value of our solutions.
Role Accountability:This role champions the success and growth of our existing customers through engaging and targeted marketing campaigns and drives revenue, retention, and advocacy. In partnership with the customer marketing team and key partners, you will develop an understanding of customer insights/data and turn them into actionable marketing plans.
Responsibilities:
Build and execute customer expansion programs aligned to sales leadership, establish clear campaign goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity and risk.
In partnership with the marketing teams, design creative, engaging, revenue-generating integrated campaigns across our most significant customer segments that increase engagement, drive retention, and uncover new upsell and cross-sell opportunities throughout the post-sales customer lifecycle.
Assist with forecasting, tracking, and reporting on marketing metrics and goals (MQLs, Opps, Pipeline).
Define and manage the customer AB.X program.
Partner with regional marketing and sales to define and optimize lead follow-up from campaigns and events.
Partner closely with internal teams and customers to increase case studies and reference customers.
Partner with Brand & Content Marketing to create engaging customer-specific content and communications.
Partner with Product Marketing, Customer Success, and Customer Education to develop and drive customer marketing programs aligned to significant marketing and product launches.
Discover and deliver on moments that matter to our customers, including experiential events, gifting, and more.
Skills & Qualifications:
Experience building and executing successful marketing campaigns contributing to pipeline and revenue targets.
3+ years in a demand generation and/or ABM campaigns role capacity in SaaS/B2B technology.
Exceptional project management skills.
Proven ability to collaborate and build rapport with cross-functional teams from marketing functions such as brand, design, content, regional, field, product marketing in addition to sales and revenue operations.
Ability to work both independently and to partner with peers and teams across multiple geographies.
Understanding of multi-channel marketing activity and application of the buyer journey to marketing campaigns.
Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and win as one team.
Results focus. Prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement.
Experience in campaign reporting and leveraging insights from analytics tools to improve campaign performance.
Hands-on experience with project management and martech tools (ex. Salesforce, Looker, Hubspot, 6sense, Sendoso, Asana).
Comfortable working through ambiguity.
Exceptional communication skills.
We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.
For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process.
US Salary Range$89,700 — $102,500 USD
We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success.
Programs, coaching, and budgets to help you thrive personally and professionally.
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people.
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work.
Team budgets dedicated to team building activities and connection.
Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time.
Extended year-end breaks: An extended refresh period at the end of year.
Excellent parental leave and in work support program available from day 1 of joining Culture Amp.
5 Social Impact Days a year to make a positive impact on the community outside of work.
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office.
Medical insurance coverage for you and your family (Available for US & UK only).
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.
We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.
Please keep reading...Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.
We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.
If you require reasonable accommodations or adjustments to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
#J-18808-Ljbffr