Associate Paid Media Strategist

Established in 1999, BusinessOnline is a B2B performance marketing agency working at the crossroads of creativity, technology, and analytics. We combine the science of data with the art of media and the discipline of strategy with the orchestration of ABM to help our clients find, keep, and scale the right relationships with their ideal customers while proving impact on revenue.We are looking for a skilled and experienced Associate Paid Media Strategist to join our team. The ideal candidate will have a minimum of 5 years of experience managing and strategizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a deep understanding of digital advertising and a strong ability to drive campaign performance.Key Responsibilities:

Campaign Strategy:

Develop and implement effective paid media strategies to meet client objectives, including ROI, brand awareness, and lead generation.Campaign Management:

Oversee the execution and optimization of paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and others.Performance Analysis:

Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Provide actionable recommendations to improve campaign results.Client Communication:

Maintain regular communication with clients, providing updates, performance reports, and strategic recommendations.Budget Management:

Manage and allocate campaign budgets effectively to maximize ROI.Collaboration:

Work closely with account managers, creatives, and analytics teams to ensure cohesive campaign execution and alignment with overall marketing strategies.A/B Testing:

Conduct A/B tests on ad creatives, landing pages, and audience targeting to continually improve campaign performance.Reporting:

Create detailed reports and presentations that communicate campaign performance, insights, and recommendations to clients and internal stakeholders.Industry Trends:

Stay up-to-date with the latest trends, best practices, and emerging technologies in paid media and digital marketing.Qualifications:

Experience:

Minimum of 5+ years of experience in managing and strategizing paid media campaigns, preferably within an agency setting.B2B + Agency Experience PreferredSkills:

Expertise in Media Buying, Google Ads, Facebook Ads, LinkedIn Ads, and other major digital advertising platforms.Strong analytical skills with experience using tools like Google Analytics.Excellent communication skills, both written and verbal.Ability to translate complex data into clear and actionable insights.Proficiency in A/B testing and optimization techniques.Education:

Bachelor’s degree in Marketing, Advertising, Business, or a related field.Attributes:

Detail-oriented with excellent organizational and project management skills. Ability to work independently and as part of a team in a fast-paced environment. Strong problem-solving skills and a proactive approach to campaign management. Passionate about digital marketing and committed to staying current with industry trends.Salary and Benefits:Competitive salary and performance-based bonuses.Comprehensive health, dental, and vision insurance.401(k) plan with company match.Paid time off and holidays.Collaborative and inclusive work environment.Interview Process:

ApplicationVideo Interview with Department Head/Group Director, Agency ServicesCompletion of Project to demonstrate abilitiesOur culture is rooted in organizational transparency, empowering individuals, and an attitude of getting things done. If you want to be a valuable contributor on a team that cultivates these core values, we would love to hear from you.We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Apply for this job#J-18808-Ljbffr