Audienceplus
Content Marketing Manager
Audienceplus, San Francisco, California, United States, 94199
Confidently setting and managing employee compensation is a big problem to solve and a huge story to tell in the market. We’re hiring our first content marketing manager to create the content strategy and find the right words to do it.As an early member of the team, you’ll wear many hats and set the foundation for several content programs—from creating and implementing tone and voice guidelines, to crafting and editing longform content, to finding novel and counterintuitive ways to share our insights and research. This role is a combination of executing content initiatives that generate pipeline and drive brand awareness through thought-leadership. You’ll work closely with Marketing, Product, Sales, and Data teams to create content for every stage of the customer journey and will report directly to the VP of Marketing.Job Responsibilities
Build demand gen content assets to generate leads and support prospects throughout the buyer journeyDevelop thought-leadership pieces and campaigns that feature insights from Pave’s compensation datasetTell the story of Pave through our incredible customers with case studies, videos, and quotesDevelop our first tone and voice guidelines and serve as the go-to expertManage Pave’s social media presence (primarily on LinkedIn)Own long-form content channels including—blog, resource pages, SEO articles—and optimizing their performance to hit business goalsCraft and edit short-form copy for ads, web, email, and socialJob Requirements
4+ years of content marketing or editorial experience for B2B SaaSAt least 2+ years of writing about or researching topics related to compensation, finance, economics, or HRKnack for translating technical topics (like compensation!) into easy-to-understand conceptsFamiliarity with SEO best practices and strategies that drive organic trafficComfort with data - both in writing about it and using it evaluate the success of your contentExcellent storytelling abilities - You have strong communication skills, both written and verbalExperience writing for or designing campaigns for business audiences (e.g. specifically for managers, executives, etc)
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Build demand gen content assets to generate leads and support prospects throughout the buyer journeyDevelop thought-leadership pieces and campaigns that feature insights from Pave’s compensation datasetTell the story of Pave through our incredible customers with case studies, videos, and quotesDevelop our first tone and voice guidelines and serve as the go-to expertManage Pave’s social media presence (primarily on LinkedIn)Own long-form content channels including—blog, resource pages, SEO articles—and optimizing their performance to hit business goalsCraft and edit short-form copy for ads, web, email, and socialJob Requirements
4+ years of content marketing or editorial experience for B2B SaaSAt least 2+ years of writing about or researching topics related to compensation, finance, economics, or HRKnack for translating technical topics (like compensation!) into easy-to-understand conceptsFamiliarity with SEO best practices and strategies that drive organic trafficComfort with data - both in writing about it and using it evaluate the success of your contentExcellent storytelling abilities - You have strong communication skills, both written and verbalExperience writing for or designing campaigns for business audiences (e.g. specifically for managers, executives, etc)
#J-18808-Ljbffr