Fanatics
Senior Manager, Product Management - Personalization
Fanatics, San Mateo, California, United States, 94409
Job Description
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
Primary Purpose
Fanatics runs over 900 sites. We are seeking a visionary Senior Manager to lead the strategy and build out of our end-to-end, cross-site personalization platform. This role will be pivotal in creating a seamless, personalized experience across CRM, site interactions, and marketing channels. The ideal candidate will have a robust understanding of personalization at scale, leveraging user data to drive tailored experiences that enhance customer engagement and business growth.
Duties and Responsibilities
Define and execute the personalization strategy for Fanatics' digital platforms, ensuring alignment with overall business goals and customer needs.
Develop and manage the product roadmap for personalization, prioritizing features and initiatives based on impact and feasibility.
Lead and mentor a team of product managers, fostering a collaborative and high-performance culture.
Collaborate with cross-functional teams, including engineering, data science, marketing, and UX/UI design, to deliver innovative personalization solutions.
Conduct quantitative and qualitative research to inform personalization strategies and identify opportunities for improvement.
Leverage AI and machine learning to develop and enhance personalization algorithms and models.
Drive the creation and optimization of recommendation engines, personalized content, and targeted promotions.
Monitor and analyze key performance metrics to assess the effectiveness of personalization initiatives and make data-driven decisions.
Ensure that all personalization efforts comply with privacy regulations and industry best practices.
Stay current with industry trends and emerging technologies to continuously improve Fanatics' personalization capabilities.
Supervisory Responsibilities
Lead and manage a team of product managers, providing guidance, support, and professional development opportunities.
Education and Experience Requirements
10+ years of experience in software product management, with at least 4 years focused on personalization or related domains.
Proven track record of successfully managing and delivering complex product initiatives in an e-commerce environment.
Strong understanding of personalization techniques, recommendation engines, and AI/machine learning applications.
Experience working with data science teams to develop and implement personalization models.
Experience with Customer Data Platforms (CDPs) for building comprehensive customer profiles.
Proficiency in modern marketing technology stack and understanding of associated trade-offs.
Exceptional leadership and communication skills, with the ability to influence and inspire cross-functional teams.
Demonstrated strategic thinking and analytical capabilities, effectively translating business objectives and customer insights into actionable product plans.
A keen eye for detail, ensuring every aspect of product development aligns with stakeholder requirements and user expectations.
Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.
Proficiency with project management tools such as Jira and Confluence
Physical Requirements
Ability to work in-office a minimum of three days a week.
The expected salary range for this role is $188,000 - $235,000. This is based on job-related knowledge, skills, and experience. This role is also eligible for the Fanatics Commerce annual bonus program and an equity award. This salary range is listed in USD and will be determined in part by a successful candidate's geographic location.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores.
As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.
Primary Purpose
Fanatics runs over 900 sites. We are seeking a visionary Senior Manager to lead the strategy and build out of our end-to-end, cross-site personalization platform. This role will be pivotal in creating a seamless, personalized experience across CRM, site interactions, and marketing channels. The ideal candidate will have a robust understanding of personalization at scale, leveraging user data to drive tailored experiences that enhance customer engagement and business growth.
Duties and Responsibilities
Define and execute the personalization strategy for Fanatics' digital platforms, ensuring alignment with overall business goals and customer needs.
Develop and manage the product roadmap for personalization, prioritizing features and initiatives based on impact and feasibility.
Lead and mentor a team of product managers, fostering a collaborative and high-performance culture.
Collaborate with cross-functional teams, including engineering, data science, marketing, and UX/UI design, to deliver innovative personalization solutions.
Conduct quantitative and qualitative research to inform personalization strategies and identify opportunities for improvement.
Leverage AI and machine learning to develop and enhance personalization algorithms and models.
Drive the creation and optimization of recommendation engines, personalized content, and targeted promotions.
Monitor and analyze key performance metrics to assess the effectiveness of personalization initiatives and make data-driven decisions.
Ensure that all personalization efforts comply with privacy regulations and industry best practices.
Stay current with industry trends and emerging technologies to continuously improve Fanatics' personalization capabilities.
Supervisory Responsibilities
Lead and manage a team of product managers, providing guidance, support, and professional development opportunities.
Education and Experience Requirements
10+ years of experience in software product management, with at least 4 years focused on personalization or related domains.
Proven track record of successfully managing and delivering complex product initiatives in an e-commerce environment.
Strong understanding of personalization techniques, recommendation engines, and AI/machine learning applications.
Experience working with data science teams to develop and implement personalization models.
Experience with Customer Data Platforms (CDPs) for building comprehensive customer profiles.
Proficiency in modern marketing technology stack and understanding of associated trade-offs.
Exceptional leadership and communication skills, with the ability to influence and inspire cross-functional teams.
Demonstrated strategic thinking and analytical capabilities, effectively translating business objectives and customer insights into actionable product plans.
A keen eye for detail, ensuring every aspect of product development aligns with stakeholder requirements and user expectations.
Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and requirements.
Proficiency with project management tools such as Jira and Confluence
Physical Requirements
Ability to work in-office a minimum of three days a week.
The expected salary range for this role is $188,000 - $235,000. This is based on job-related knowledge, skills, and experience. This role is also eligible for the Fanatics Commerce annual bonus program and an equity award. This salary range is listed in USD and will be determined in part by a successful candidate's geographic location.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).