Media Planning Supervisor

Media Services --> Integrated Media Planning SupervisorID: 4301Full-Time/RegularOverall ObjectiveThe Media Planning Supervisor will work with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital and traditional media strategies for each campaign. The Media Planning Supervisor will also work with media vendors and negotiate rates.ResponsibilitiesPerform online and traditional media planning for clients and prepare plans and presentationsPre campaign research and audience measurement reportsCreate and send out RFP’s to PublishersOrganize and negotiate proposed elements from publishersGather and prepare all insertion orders for client campaignsUnderstand and actively seek online media solutions to assist clients in achieving specific goals and objectivesImplement, maintain and perform optimization efforts for online media campaigns CPM, CPC, CPA, Keyword Listings, etc.Participate in weekly media meetings with clients and providing insight into weekly online media resultsMaintain and grow relationships with interactive media advertising representativesWork with the Digital Traffic Team and other members of the digital team.Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including:

(1)

Organizing creative specifications for media placements. (2)

Ensuring all advertising is sent to the correct publisher. (3)

Monitoring creative units to make sure they are running correctly. (4)

Troubleshoot ad delivery and ad performanceWork with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessaryReview and process digital media invoicesMaintain knowledge of DoubleClick DART and Eye Wonder/FacilitateMaintain knowledge of current online media trends and provides training to internal employees when necessaryQualificationsBachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.Excellent presentation, negotiation, and communication skillsMinimum of 3-5 years of media planning and buying experience in an interactive full-service agency requiredA complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media conceptsStrong mathematic and analytical skillsProficiency in Microsoft Excel, Word and PowerPointExperience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate) is a preferredWorking knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools is preferredExperience analyzing complex data, market research, and formulating actionable plansEffective time management and organizational skills, as well as strong attention to detail

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