SFMC Functional Lead

Position Summary Are you a creative thinker who loves to be on the cutting edge, solving problems though innovative technology solutions? Are you passionate about customer strategy, digital design, marketing, and platform development? Our Customer & Marketing Offering Portfolio integrates the differentiated customer and marketing businesses that support the mission-critical goals of federal, state and local government agencies, and higher education institutions. By joining our team, you will play a vital role in making an impact for our clients and the people they serve through our growth strategy, enhanced user experiences, and engagement through the entire lifecycle of customers’ interactions with the public sector.The teamAdvertising, Marketing & CommerceOur Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.We serve our clients through the following types of work:Cross-channel customer engagement strategy, design, and development (web, mobile, social, physical)eCommerce strategy, implementation, and operationsMarketing Content and digital asset management solutionsMarketing Technology and Communication Technology solutionsMarketing analytics implementation and operationsAcquisition and engagement campaign ideation, development, and executionAgile based, design-thinking, user-centric, empirical projects that accelerate resultsWork you'll do:Marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities, and a laser focus on addressing the client’s business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.The Functional Lead is responsible for the prioritization, selection, and functional design of new Marketing Cloud campaigns, collaborating with key stakeholders and business customers to refine SFMC needs and objectives.Key responsibilities include:Co-lead CR and funding tracker with technical leadCo-own project plan and roadmap with technical leadOversee functional aspects of all campaigns including functional discovery, design, functional QA, functional testing, functional cutover, etc.Manage day-to-day activities and performance of functional teamLead campaign prioritization sessions with the client and manage campaign backlogOwn new or ad hoc campaigns as neededOversee impact reports, bi-weekly reports, and monthly M&O reportsCommunicate key go-live updates, risks, project status, etc. to the clientManage functional hours and confirm team is fully utilizedQualificationsRequired:Bachelor’s degree required, preferably in the field of communications, creative writing, journalism, public relations, or something similar4+ years of experience in email marketing campaign strategies and reporting2+ years of experience collaborating with key stakeholders and business customers to refine SFMC needs and objectives and develop new Marketing Cloud campaignsMust be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the futureAbility to travel 20 - 50%, on average, based on the work you do and the clients and industries/sectors you servePreferred:2+ years of audience discovery and segmentation, measurement, modeling strategy, and data qualityKnowledge of paid, owned, and earned media advertising, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEOExperience supporting and/or leading delivery teams while partnering with internal cross-functional teamsStrong client facing experiencePossess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analystsKnowledge of industry trends and upcoming changes in marketing measurement best practicesInformation for applicants with a need for accommodation:#LI-AS8 Recruiting tipsFrom developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters. BenefitsAt Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Our people and cultureOur diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture. Our purposeDeloitte’s purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments. Learn more about Deloitte's purpose, commitments, and impact. Professional developmentFrom entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.Requisition code: 188512AccoladesMarketing and Communications | Digital MarketingSame job available in 3 locations