Manager, Digital Marketing - Seller Center

Position SummaryWhat you'll doAbout Walmart MarketplaceJoin Walmart, the #1 omni-retailer in the world, and its fast-growing Marketplace business and team. The Marketplace business is our third-party seller business on Walmart.com. It is already large, growing rapidly, and a top-three strategic priority for the company. We enjoy a scrappy, startup culture and environment – but with the resources of the Fortune #1 company. Come help us grow this critically important business to Walmart.About Manager, Seller Center ChannelWalmart Marketplace is seeking a talented and experienced marketer to develop and manage Seller Center communications capabilities, including programmatic banners and inbox messaging. In this role you will develop and execute marketing strategies to engage, inform, and support our B2B seller audiences natively on the Seller Center channel – a platform where Walmart Marketplace sellers manage their accounts.The Seller Center Marketing Manager will leverage data-driven insights, A/B testing, machine learning capabilities, and advanced marketing techniques to develop and implement effective marketing. The ideal candidate will be a strategic thinker with a passion for clear, effective communication and a deep understanding of the needs of eCommerce sellers.Responsibilities:Develop and execute comprehensive marketing strategies to engage and retain sellers on Walmart Marketplace.Design, implement, and analyze A/B tests to measure the effectiveness of marketing campaigns. Use insights to inform strategy and improve marketing performance.Leverage machine learning models to personalize marketing efforts, predict seller behavior, and improve marketing outcomes.Manage and optimize programmatic banner campaigns to drive seller engagement and success, ensuring banners are effectively targeted and aligned with overall marketing objectives.Develop and implement strategies for inbox messaging capabilities, facilitating effective communication between Walmart and sellers. Ensure messaging is timely, relevant, and enhances the seller experience.Oversee the Seller Center Inbox capability, crafting and sending targeted messages to sellers. Ensure messaging is timely, relevant, and enhances the seller experience.Work collaboratively with product teams to outline product requirements and ensure successful development of marketing capabilities in support of initiatives. Provide feedback and insights to influence product development and enhancements.Monitor and report on key performance metrics related to seller engagement and marketing effectiveness.Conduct market research to understand the needs and preferences of our seller audience, tailoring communications accordingly.Develop and maintain standards and documentation for Seller Center activations.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.Minimum Qualifications:

Bachelor’s degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.Preferred Qualifications:

Advertising, Marketing, Working on cross-functional teams or projects.Primary Location:

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America.

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