Franklin Covey
Director of Brand Marketing
Franklin Covey, Lansing, Michigan, United States, 48900
“We enable greatness in people and organizations everywhere. ”
FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100, Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.
To learn more, visit franklincovey.com .
Title: Director of Brand Marketing
Division & Department: Corporate Marketing
Status: Full-Time Exempt
Reports to: VP, Marketing
Location: Remote – Anywhere in the contiguous US
Job Summary
Are you a seasoned marketing professional with a passion for building strong brands? Do you thrive in a collaborative environment and possess a deep understanding of brand strategy and measurement? If so, FranklinCovey, a global leader in leadership development, seeks a Director of Brand Marketing to join our dynamic team.
FranklinCovey is a powerful heritage brand, well-known for some of the best-selling leadership books and courses in human history. That said, we need to ensure we are as relevant to the next generation of buyers as we were to the previous. Navigating that challenge – building on our trusted foundation while positioning ourselves for the future – is at the core of this work.
Essential Job Functions
Developing and leading the implementation of a long-term brand strategy aligned with FranklinCovey's vision, mission, positioning, and core values.
Craft a compelling brand narrative that bridges our heritage with a modern vision, unifying perceptions and reigniting consumer passion.
Analyzing market research to understand target audience needs, competitor landscape, and industry trends, informing brand positioning and messaging.
Defining and managing the brand voice and messaging to ensure consistent communication of the brand essence across all touchpoints.
Overseeing the development of compelling brand stories that connect with the audience emotionally and build brand loyalty.
Crafting compelling client-facing marketing copy that resonates with target audiences and aligns with the overall brand strategy.
Developing and managing a social media strategy to build brand awareness, engagement, and community among target audiences.
Collaborating with other marketing leaders (Product Marketing, Demand Generation, Public Relations) to ensure brand alignment across all departments globally.
Developing and implementing a comprehensive set of brand metrics to track brand awareness, perception, and return on investment (ROI) of brand-building activities.
Leading the analysis of brand sentiment and brand advocacy to gain insights into customer and public perception.
Providing guidance on FranklinCovey's brand identity guidelines (logos, colors, fonts, imagery) to maintain brand consistency across all marketing materials.
Provide guidance to a team of associates focused on brand development.
Basic Qualifications
10+ years of experience in brand marketing.
Bachelor's degree in Marketing, Communications, Business, or directly related field.
Preferred Skills & Experience
Master’s degree in Marketing, Communications, Business, or directly related field.
Proven track record of developing and implementing successful brand strategies.
Expertise in market research, data analysis, and brand measurement methodologies.
Excellent communication, collaboration, and leadership skills to work effectively with internal and external stakeholders.
Experience in developing and managing social media strategies for a B2B audience.
Strong understanding of the L&D industry and its competitive landscape.
For location-specific compensation:
California - Anticipated compensation for this position is $170-215k base salary. Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.
Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=kHf2ub
Hawaii - Not hiring in this location
New Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=7UuLRx
New York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=TAQvV7
Maryland - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=05vQO9
Washington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=jcT5ob
Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.
#LI-Remote
#LI-AT1
Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.
Employer Information
Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .
For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .
FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.
Direct Reasonable Accommodation requests toaccommodations@franklincovey.com.
For our Privacy Policy, please visit https://www.franklincovey.com/privacy (https://sites.google.com/franklincovey.com/equal-employment-opportunity/adaraptnp) .
FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100, Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.
To learn more, visit franklincovey.com .
Title: Director of Brand Marketing
Division & Department: Corporate Marketing
Status: Full-Time Exempt
Reports to: VP, Marketing
Location: Remote – Anywhere in the contiguous US
Job Summary
Are you a seasoned marketing professional with a passion for building strong brands? Do you thrive in a collaborative environment and possess a deep understanding of brand strategy and measurement? If so, FranklinCovey, a global leader in leadership development, seeks a Director of Brand Marketing to join our dynamic team.
FranklinCovey is a powerful heritage brand, well-known for some of the best-selling leadership books and courses in human history. That said, we need to ensure we are as relevant to the next generation of buyers as we were to the previous. Navigating that challenge – building on our trusted foundation while positioning ourselves for the future – is at the core of this work.
Essential Job Functions
Developing and leading the implementation of a long-term brand strategy aligned with FranklinCovey's vision, mission, positioning, and core values.
Craft a compelling brand narrative that bridges our heritage with a modern vision, unifying perceptions and reigniting consumer passion.
Analyzing market research to understand target audience needs, competitor landscape, and industry trends, informing brand positioning and messaging.
Defining and managing the brand voice and messaging to ensure consistent communication of the brand essence across all touchpoints.
Overseeing the development of compelling brand stories that connect with the audience emotionally and build brand loyalty.
Crafting compelling client-facing marketing copy that resonates with target audiences and aligns with the overall brand strategy.
Developing and managing a social media strategy to build brand awareness, engagement, and community among target audiences.
Collaborating with other marketing leaders (Product Marketing, Demand Generation, Public Relations) to ensure brand alignment across all departments globally.
Developing and implementing a comprehensive set of brand metrics to track brand awareness, perception, and return on investment (ROI) of brand-building activities.
Leading the analysis of brand sentiment and brand advocacy to gain insights into customer and public perception.
Providing guidance on FranklinCovey's brand identity guidelines (logos, colors, fonts, imagery) to maintain brand consistency across all marketing materials.
Provide guidance to a team of associates focused on brand development.
Basic Qualifications
10+ years of experience in brand marketing.
Bachelor's degree in Marketing, Communications, Business, or directly related field.
Preferred Skills & Experience
Master’s degree in Marketing, Communications, Business, or directly related field.
Proven track record of developing and implementing successful brand strategies.
Expertise in market research, data analysis, and brand measurement methodologies.
Excellent communication, collaboration, and leadership skills to work effectively with internal and external stakeholders.
Experience in developing and managing social media strategies for a B2B audience.
Strong understanding of the L&D industry and its competitive landscape.
For location-specific compensation:
California - Anticipated compensation for this position is $170-215k base salary. Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.
Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=kHf2ub
Hawaii - Not hiring in this location
New Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=7UuLRx
New York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=TAQvV7
Maryland - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=05vQO9
Washington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=jcT5ob
Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.
#LI-Remote
#LI-AT1
Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.
Employer Information
Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .
For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .
FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.
Direct Reasonable Accommodation requests toaccommodations@franklincovey.com.
For our Privacy Policy, please visit https://www.franklincovey.com/privacy (https://sites.google.com/franklincovey.com/equal-employment-opportunity/adaraptnp) .