The Bank of New York Mellon Corporation
Senior Vice President Corporate Communications, Content Lead
The Bank of New York Mellon Corporation, New York, NY
Senior Vice President, Corporate Communications, Content Lead
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We're seeking a future team member for the role of Senior Vice President, Corporate Communications, Content Lead, to join our Communications team. This role will be based in New York, in a hybrid model (3 days in the office).
BNY Marketing & Communications
It is an exciting time to join BNY Marketing and Communications. The functions have embarked on a transformation to drive even stronger brand recognition and increased client loyalty to drive organic growth. We are creating a world-class organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results.
Role description and opportunities
"Unique perspective" is a pillar of our corporate positioning, and establishing BNY as an industry thought leader is key to our brand and sales strategy. The Senior Vice President, Content Lead, will help deliver on the global external and internal content and thought leadership strategy for the company by executing on integrated content programs and campaigns across channels to increase awareness, consideration, and adoption of BNY's solutions, and drive brand equity and the firm's industry leadership positioning. They will report to the Head of Communications, Content and Channels in our New York headquarters.
In this role, you'll make an impact in the following ways:
To be successful in this role, we're seeking the following:
#LI-Hybrid
At BNY, our culture speaks for itself. Here's a few of our awards:
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $221,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We're seeking a future team member for the role of Senior Vice President, Corporate Communications, Content Lead, to join our Communications team. This role will be based in New York, in a hybrid model (3 days in the office).
BNY Marketing & Communications
It is an exciting time to join BNY Marketing and Communications. The functions have embarked on a transformation to drive even stronger brand recognition and increased client loyalty to drive organic growth. We are creating a world-class organization, comprised of new strategies, people, processes and capabilities, integrated to deliver business results.
Role description and opportunities
"Unique perspective" is a pillar of our corporate positioning, and establishing BNY as an industry thought leader is key to our brand and sales strategy. The Senior Vice President, Content Lead, will help deliver on the global external and internal content and thought leadership strategy for the company by executing on integrated content programs and campaigns across channels to increase awareness, consideration, and adoption of BNY's solutions, and drive brand equity and the firm's industry leadership positioning. They will report to the Head of Communications, Content and Channels in our New York headquarters.
In this role, you'll make an impact in the following ways:
- Execute on a strategic, external-facing content strategy for the newsroom of BNY, with the goal of boosting and strengthening brand awareness, as well as driving deeper, more strategic visibility about the breadth and scale of what BNY has to offer to clients
- Execute on a strategic content strategy for the internal-facing enterprise My Source portal
- Collaborate with business leads, fellow communications colleagues and other business partners to create, edit and publish compelling thought leadership and other content
- Partner with creative, video and social media teams
- Responsible for securing relevant business stakeholder, legal and compliance approvals and keeping key stakeholders apprised of progress, with a strict focus on always adhering to compliance expectations
To be successful in this role, we're seeking the following:
- Demonstrated track record of excellence in executing on an external content strategy for a large, highly regulated enterprise, inclusive of extensive experience collaborating with C-suite executives
- Deep expertise and training in content creation and journalistic editing across multimedia formats, including all forms of written content, video creation and social media content
- Financial services content development experience is required; journalism training is a bonus
- Experienced in working in a highly matrixed, highly regulated environment, with the ability to manage a high volume of stakeholder feedback
- Experienced in supporting and working closely with EC members in the development of compelling thought leadership content
- High-functioning, highly proactive individual who can prioritize multiple demands and handle challenging situations that may require adapting to changing requirements on a project
- Outstanding multi-audience editing, writing and oral communication skills, as well as excellent presentation skills
- 10+ years of professional experience in corporate content strategy for a financial services firm or equivalent
- Bachelor's degree required
#LI-Hybrid
At BNY, our culture speaks for itself. Here's a few of our awards:
- America's Most Innovative Companies, Fortune, 2024
- World's Most Admired Companies, Fortune 2024
- Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
- Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
- "Most Just Companies", Just Capital and CNBC, 2024
- Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
- Bloomberg's Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $221,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.