PlanITROI
Director of Digital Marketing
PlanITROI, Youngsville, North Carolina, United States, 27596
PlanITROI Director of Digital Marketing - Youngsville, North Carolina
Since 2001, PlanITROI has been providing global reverse logistics, IT Asset Disposition, and Asset Recovery Services for OEMs, retailers, enterprises, education, and SMB organizations, committed to preserving the highest levels of environmental responsibility and data security while changing lives with their retired computing devices. PlanITROI leverages the circular economy to do social good, by turning clients' returned, retired, or idle IT devices into re-certified, affordable technology solutions sold directly and through the largest retailers in the world!PlanITROI is seeking a strategic, hands-on, results-driven Director of Digital Marketing who is passionate about marketing a purpose-driven mission. The successful candidate will need to have the experience to hit the ground running, build a team from scratch, and execute the company's digital marketing strategy aligned with business goals.Are you a results-driven and proven digital marketer who can tell our story through the entire client journey? You are responsible for developing and implementing campaigns to various stakeholders of B2B Enterprise prospects to increase brand awareness, drive online traffic, and acquire new clients.Responsibilities:Build a team with a proven success formula (internal, freelance, and agency).Build a marketing playbook to match our client journey with our sales team.Build our brand around our long and strong history of delivering secure purpose-driven life-cycle management and high-quality affordable technology.Build and execute web, email, and social strategy to match brand and client journey.Build within our tech stack (WordPress, Salesforce, Pardot, etc.).Build original content that matches our story (written, graphic, images, and video).Experiment and be resourceful with modern marketing tools to keep relevant.Execute the marketing strategy, branding, social, ad spend, and budget for all divisions.Execute multiple campaigns, including test and control group segmentation, testing, tracking, results reporting, analysis, and recommendations.Execute the inbound and outbound marketing strategy utilizing the marketing playbook.Provide regular reporting on KPIs to internal and external stakeholders.Co-manage weekly marketing/sales meetings to review campaigns, pipeline, resolve challenges, brainstorm, and train/role play to ensure high performance.Build relationships with industry experts and associations: RLA, IAITAM, Gartner, etc.Manage Salesforce, Pardot, and other marketing technology solutions.Manage the planning and execution of webinars and trade shows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.Qualifications & Requirements:Must come from the computer hardware & services industry.Degree in Marketing or related field, with 5+ years of working experience in a Sr. Digital Marketing role with responsibility for the execution of marketing strategy.Experience building an internal team, managing agency relationships, freelancers, ad spending, and the marketing budget.Experience in digital marketing, content creation, social media, account-based marketing, lead-scoring strategy, and email campaign strategy.Knowledgeable and skilled in Salesforce, Pardot, and other marketing technology solutions.Must understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights.Must be an expert in B2B targeted digital marketing using modern tools, apps, web, and AI (Artificial Intelligence).Experience creating and sharing content with our unique story to win business.Experience creating highly effective outbound sales scripts, emails, and buyers’ journeys.Proficiency with HTML, content management systems, and design software.Experience in SEO/SEM desired.Experience in WordPress and website editing.PlanITROI Core Values:Driven & ConfidentThink Win/Win AlwaysOwn IT/Solve ITPersonal Growth Leads to Professional GrowthInnovate & Change the WorldProud to be Part of the PlanITROI FamilyPlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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Since 2001, PlanITROI has been providing global reverse logistics, IT Asset Disposition, and Asset Recovery Services for OEMs, retailers, enterprises, education, and SMB organizations, committed to preserving the highest levels of environmental responsibility and data security while changing lives with their retired computing devices. PlanITROI leverages the circular economy to do social good, by turning clients' returned, retired, or idle IT devices into re-certified, affordable technology solutions sold directly and through the largest retailers in the world!PlanITROI is seeking a strategic, hands-on, results-driven Director of Digital Marketing who is passionate about marketing a purpose-driven mission. The successful candidate will need to have the experience to hit the ground running, build a team from scratch, and execute the company's digital marketing strategy aligned with business goals.Are you a results-driven and proven digital marketer who can tell our story through the entire client journey? You are responsible for developing and implementing campaigns to various stakeholders of B2B Enterprise prospects to increase brand awareness, drive online traffic, and acquire new clients.Responsibilities:Build a team with a proven success formula (internal, freelance, and agency).Build a marketing playbook to match our client journey with our sales team.Build our brand around our long and strong history of delivering secure purpose-driven life-cycle management and high-quality affordable technology.Build and execute web, email, and social strategy to match brand and client journey.Build within our tech stack (WordPress, Salesforce, Pardot, etc.).Build original content that matches our story (written, graphic, images, and video).Experiment and be resourceful with modern marketing tools to keep relevant.Execute the marketing strategy, branding, social, ad spend, and budget for all divisions.Execute multiple campaigns, including test and control group segmentation, testing, tracking, results reporting, analysis, and recommendations.Execute the inbound and outbound marketing strategy utilizing the marketing playbook.Provide regular reporting on KPIs to internal and external stakeholders.Co-manage weekly marketing/sales meetings to review campaigns, pipeline, resolve challenges, brainstorm, and train/role play to ensure high performance.Build relationships with industry experts and associations: RLA, IAITAM, Gartner, etc.Manage Salesforce, Pardot, and other marketing technology solutions.Manage the planning and execution of webinars and trade shows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.Qualifications & Requirements:Must come from the computer hardware & services industry.Degree in Marketing or related field, with 5+ years of working experience in a Sr. Digital Marketing role with responsibility for the execution of marketing strategy.Experience building an internal team, managing agency relationships, freelancers, ad spending, and the marketing budget.Experience in digital marketing, content creation, social media, account-based marketing, lead-scoring strategy, and email campaign strategy.Knowledgeable and skilled in Salesforce, Pardot, and other marketing technology solutions.Must understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer trends, and translate results into actionable insights.Must be an expert in B2B targeted digital marketing using modern tools, apps, web, and AI (Artificial Intelligence).Experience creating and sharing content with our unique story to win business.Experience creating highly effective outbound sales scripts, emails, and buyers’ journeys.Proficiency with HTML, content management systems, and design software.Experience in SEO/SEM desired.Experience in WordPress and website editing.PlanITROI Core Values:Driven & ConfidentThink Win/Win AlwaysOwn IT/Solve ITPersonal Growth Leads to Professional GrowthInnovate & Change the WorldProud to be Part of the PlanITROI FamilyPlanITROI is an equal opportunity employer. We prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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