GreenThumb
Brand Manager, RYTHM
GreenThumb, Chicago, Illinois, United States, 60290
The Role
The Brand Manager will lead the development and growth within the RYTHM brand. This position requires an experienced and high energy marketer who believes in the power of brands to deliver transformative products and experiences to meet consumer needs. With strong communication, creative and analytical skills, the right candidate will leverage data-driven consumer and business insights to drive strategies for brand and product development, multi-channel distribution, and effective and break-through communications strategies to deliver sustainable profitable growth for our brands both nationally and at the local market level. The Brand Manager will be a team player and leader who works collaboratively across functions to ensure organizational and operational alignment to deliver consistent, authentic brand experiences for our consumers in our fast-paced and growing organization. This position will have the potential for direct line leadership as our organization continues to grow.
This is a hybrid position and requires onsite work 2 days a week at our Chicago HQ office.ResponsibilitiesDevelop, implement and manage annual brand plans in conjunction with Senior Brand Lead and Green Thumb's long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development.Explore the media landscape for the cannabis category and pilot breakthrough communications programs to drive our brandsEstablish and lead the new product development process by developing innovations and extensions that are breakthrough, consumer/customer-driven and profitable.Manage internal creative and external agencies, along with collaborate with regional, local, and retail marketing teams and partners to develop best in class marketing campaigns, promotions, and partnerships.Coordinate all new product development and launches with cross-functional teams including creative, sales, retail, and operations (go-to-market messaging, digital/trade resources, training, PR).Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners.Establish and maintain brand budgets and key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.Qualifications3+ years of progressive brand management experience in the CPG industry.Experience working cross-functionally to translate brand strategies into company behaviors and company communications.Strong attention to detail and comfort with ambiguity.Ability to work cross-functionally with operations, finance, and sales.Experience directing and collaborating with internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution.Bachelors Degree in a related field preferredDemonstrated skill in leading strong cross-functional teams.Demonstrated success in an early stage and or rapidly growing business.Additional RequirementsMust pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust possess valid driver's licenseMust be a minimum of 21 years of age
#LI-HYBRID
The Brand Manager will lead the development and growth within the RYTHM brand. This position requires an experienced and high energy marketer who believes in the power of brands to deliver transformative products and experiences to meet consumer needs. With strong communication, creative and analytical skills, the right candidate will leverage data-driven consumer and business insights to drive strategies for brand and product development, multi-channel distribution, and effective and break-through communications strategies to deliver sustainable profitable growth for our brands both nationally and at the local market level. The Brand Manager will be a team player and leader who works collaboratively across functions to ensure organizational and operational alignment to deliver consistent, authentic brand experiences for our consumers in our fast-paced and growing organization. This position will have the potential for direct line leadership as our organization continues to grow.
This is a hybrid position and requires onsite work 2 days a week at our Chicago HQ office.ResponsibilitiesDevelop, implement and manage annual brand plans in conjunction with Senior Brand Lead and Green Thumb's long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development.Explore the media landscape for the cannabis category and pilot breakthrough communications programs to drive our brandsEstablish and lead the new product development process by developing innovations and extensions that are breakthrough, consumer/customer-driven and profitable.Manage internal creative and external agencies, along with collaborate with regional, local, and retail marketing teams and partners to develop best in class marketing campaigns, promotions, and partnerships.Coordinate all new product development and launches with cross-functional teams including creative, sales, retail, and operations (go-to-market messaging, digital/trade resources, training, PR).Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners.Establish and maintain brand budgets and key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.Qualifications3+ years of progressive brand management experience in the CPG industry.Experience working cross-functionally to translate brand strategies into company behaviors and company communications.Strong attention to detail and comfort with ambiguity.Ability to work cross-functionally with operations, finance, and sales.Experience directing and collaborating with internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution.Bachelors Degree in a related field preferredDemonstrated skill in leading strong cross-functional teams.Demonstrated success in an early stage and or rapidly growing business.Additional RequirementsMust pass any and all required background checksMust be and remain compliant with all legal or company regulations for working in the industryMust possess valid driver's licenseMust be a minimum of 21 years of age
#LI-HYBRID