Terumo Cardiovascular Group
Brand Communications Manager
Terumo Cardiovascular Group, Trenton, New Jersey, United States,
Department: Communication & Brand Experience (CBX)Terumo Medical Corporation (TMC) develops, manufactures, and markets a complete, solutions-based portfolio of high-quality medical devices used in a broad range of applications for numerous areas of the healthcare industry. TMC places a premium on providing customers with world-class products, training and education programs that drive clear economic value, better clinical outcomes and improved quality of life for patients. TMC is part of Tokyo-based Terumo Corporation; one of the world’s leading medical device manufacturers with $6+ billion in sales, 30,000+ employees worldwide and operations in more than 160 nations.Brand Communications Manager is responsible for managing the strategic development, planning and implementation of digital and traditional brand communications that align with integrated marketing communications (IMC) plans to achieve marketing and sales objectives of Terumo Interventional Systems (TIS). The activities of this position have a direct impact on the financial performance of the TIS business unit and require a high level of leadership, management and collaboration with cross-functional teams and stakeholders.Job Responsibilities
Partner with TMC / TIS teams, specifically Product Marketing team, to ensure brand communication efforts support a broader integrated marketing plan—lead, plan, develop and implement communication programs and campaigns.Direct external agencies responsible for the design, creation, implementation and evaluation of brand communications programs including messaging, media planning and collateral creation.Ongoing collaboration with medical, regulatory and legal partners to assure compliance with FDA regulations and appropriate clinical representation of assets.Administer expenses and ensure that all brand communication expenditures stay within the approved budget.Provide guidance on all brand guidelines and training to TMC associates.Utilize market research firms as needed for qualitative and/or quantitative projects.Assist in the strategic planning and execution of trade shows.Lend strategic direction to the development of the TMC internet and intranet sites.Contribute to internal projects which may include content development, editing, and proofing.Oversight of media schedules and contribute to PR programs including development and input to the development of press releases.Play an integral role in the planning and execution of company-wide activities and events.Continue to expand knowledge base of current and new product lines, as well as disease states and treatments, to ensure development of highly effective communication materials.Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements.Perform other job-related duties as assigned.Knowledge, Skills and Abilities (KSA)
Understanding of business priorities to balance a large number of projects of varying degrees of complexity, adjust project schedules when necessary, and meet deadlines and budget restrictions despite changes.High-level interpersonal skills and ability to interact with multiple organizational levels of internal and external resources.Interpretation and analytical ability to translate marketing objectives and feedback from internal and external resources into communication strategies and tactics.Strong organizational and project management skills.Excellent verbal and written communication skills.Proficient in Microsoft Office and Adobe Acrobat applications.Qualifications/ Background Experiences
Requires a bachelor’s degree in Business Administration, Communication, Marketing or related field, along with a minimum of 8 years of marketing communications experience of increasing responsibility, or equivalent combination of education, training and experience.Prior experience in the medical device industry and experience in either cardiovascular or endovascular is highly desired.Knowledge of multimedia and digital marketing; as well as experience in digital technologies and the ability to research and apply emerging technologies.It is Terumo’s policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, sexual orientation, atypical cellular or blood trait, genetic information, or any other category protected by law.
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Partner with TMC / TIS teams, specifically Product Marketing team, to ensure brand communication efforts support a broader integrated marketing plan—lead, plan, develop and implement communication programs and campaigns.Direct external agencies responsible for the design, creation, implementation and evaluation of brand communications programs including messaging, media planning and collateral creation.Ongoing collaboration with medical, regulatory and legal partners to assure compliance with FDA regulations and appropriate clinical representation of assets.Administer expenses and ensure that all brand communication expenditures stay within the approved budget.Provide guidance on all brand guidelines and training to TMC associates.Utilize market research firms as needed for qualitative and/or quantitative projects.Assist in the strategic planning and execution of trade shows.Lend strategic direction to the development of the TMC internet and intranet sites.Contribute to internal projects which may include content development, editing, and proofing.Oversight of media schedules and contribute to PR programs including development and input to the development of press releases.Play an integral role in the planning and execution of company-wide activities and events.Continue to expand knowledge base of current and new product lines, as well as disease states and treatments, to ensure development of highly effective communication materials.Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements.Perform other job-related duties as assigned.Knowledge, Skills and Abilities (KSA)
Understanding of business priorities to balance a large number of projects of varying degrees of complexity, adjust project schedules when necessary, and meet deadlines and budget restrictions despite changes.High-level interpersonal skills and ability to interact with multiple organizational levels of internal and external resources.Interpretation and analytical ability to translate marketing objectives and feedback from internal and external resources into communication strategies and tactics.Strong organizational and project management skills.Excellent verbal and written communication skills.Proficient in Microsoft Office and Adobe Acrobat applications.Qualifications/ Background Experiences
Requires a bachelor’s degree in Business Administration, Communication, Marketing or related field, along with a minimum of 8 years of marketing communications experience of increasing responsibility, or equivalent combination of education, training and experience.Prior experience in the medical device industry and experience in either cardiovascular or endovascular is highly desired.Knowledge of multimedia and digital marketing; as well as experience in digital technologies and the ability to research and apply emerging technologies.It is Terumo’s policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, sexual orientation, atypical cellular or blood trait, genetic information, or any other category protected by law.
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