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Senioren-Residenz Bertram GmbH

Sr. Lead, Integrated Marketing Communications

Senioren-Residenz Bertram GmbH, Irvine, California, United States, 92713


Sr. Lead, Integrated Marketing Communications

Location

Irvine, California; Seattle, WashingtonSalary

$159,200 to $199,000 (actual compensation will be determined based on experience, location, and other factors permitted by law)Years of Experience

• 8-10 years of experience in Integrated Marketing, Brand Marketing, Advertising, or Campaign Management roles, preferably in automotive or tech industries. • Proven success in delivering both small and large-scale integrated marketing campaigns across multiple touchpoints and channels. • Proven track record of developing and executing successful marketing campaigns that drive business results and accelerate growth. • Strong understanding of marketing principles, media, creative, consumer behavior, and brand strategy. • A creative thinker with a passion for storytelling and crafting compelling brand narratives. • Analytical mindset with proficiency in data analysis, campaign tracking, and performance measurement. • Excellent communications skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and senior leaders.ClimateTechList is free for job seekers, no registration required,and I, Steven , run it by myself at cost part-time.The site gets about 30,000-40,000 users a month. Help support this site and make it easier for other future climate job seekers!You can buy me a coffee to support the site below. Thanks!About Rivian Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. Role Summary Rivian is seeking a seasoned leader with a passion for Integrated Marketing Communications to join our team. In this role, you will report to the Sr. Director, Integrated Marketing to lead the planning, implementation and execution of innovative marketing strategies and communications to achieve our organizational goals. This individual will architect and deliver integrated marketing campaigns and programs across paid media and non-paid channels to drive engagement with existing customers, attract new ones, and generate demand for the Rivian brand. With the mission to “Keep the World Adventurous Forever”, you will play a pivotal role in shaping the future of Rivian and how we market our products and services. The ideal candidate will demonstrate a high level of both strategic and tactical thinking while excelling in an adaptable and fast-paced environment. This is a challenging and multi-faceted role, requiring leadership of cross-functional teams and agency partners. We seek an individual with exceptional communication and analytical skills, as well as a creative mindset for all aspects of digital, social, and paid media. Responsibilities • Develop and execute comprehensive integrated brand marketing campaigns and programs that align with the company’s overall marketing strategy and objectives. • Partner with Go-To-Market to build integrated marketing and communications plans in collaboration with key Rivian stakeholders (Product, Sales, PR, etc). • Lead the end-to-end campaign process, including campaign briefing, ideation, planning, execution, and performance analysis. Develop and execute complex Integrated Marketing campaigns and programs of both large and smaller scales. • Deeply understand market research, competitive landscape, and target customer to inform campaign strategy. Define target audience segments and develop tailored communications plans that resonate with each audience segment. • Develop Integrated Marketing briefs that are informed by consumer insights, clear on our target audience, and identify clear campaign goals and objectives. • Partner with the Growth Marketing team to ensure the proper media investment model is in place to reach the right target audience in the right channel(s). • Work close with internal creative teams and external agency partners to elevate our creative output and ensure our content is on strategy and meets / exceeds Rivian’s high creative bar. • Manage creative asset development and delivery across multiple channels, in partnership with Growth Marketing channel leads. Lead creative reviews with senior leaders and internal stakeholders. • Provide regular reporting to stakeholders on campaign performance, highlighting key learnings, actionable insights, and recommendations for future integrated marketing campaigns, focusing on improving what is working and identifying areas that need adjustment to optimize overall effectiveness. Qualifications • 8-10 years of experience in Integrated Marketing, Brand Marketing, Advertising, or Campaign Management roles, preferably in automotive or tech industries. • Proven success in delivering both small and large-scale integrated marketing campaigns across multiple touchpoints and channels. • Proven track record of developing and executing successful marketing campaigns that drive business results and accelerate growth. • Strong understanding of marketing principles, media, creative, consumer behavior, and brand strategy. • A creative thinker with a passion for storytelling and crafting compelling brand narratives. • Analytical mindset with proficiency in data analysis, campaign tracking, and performance measurement. • Excellent communications skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and senior leaders. Pay Disclosure Salary Range for California Based Applicants: $159,200 to $199,000 (actual compensation will be determined based on experience, location, and other factors permitted by law). Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums. Equal Opportunity Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law. Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com. Candidate Data Privacy Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law. Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services. Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions. Please note that we are currently not accepting applications from third party application services.Rivian number of job openings over time by month

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