Amazon
Digital Marketing Manager, Global Campaigns & Virtual Programs
Amazon, Seattle, Washington, us, 98127
Digital Marketing Manager, Global Campaigns & Virtual Programs
Are you a digital marketer that loves platforms and processes, and wants to make a global impact? Come join the team responsible for developing campaigns that promote AWS's priority solution themes & services and Tier 1 events! We centrally develop lead generation, adoption, and registration campaigns and collaborate with our regional marketing teams to deploy these campaigns globally.A Digital Marketing Manager on this team will utilize our platforms to execute on digital marketing programs that scale to multiple languages and regions globally, implement best practices, foster better customer experiences, and make continuous improvements based on data and insight. The ideal candidate has experience building and activating multi-channel marketing campaigns. You have baseline technical marketing expertise with contemporary marketing automation and project management platforms (Marketo and Workfront preferred) and solid experience in the email channel specifically.Key Job Responsibilities
Maintains the day-to-day management and optimization of our email channel and digital operations including the development, QA, deployment, and reporting for Global Campaigns and Tier 1 events (AWS Summits, Innovate, re:Inforce & re:Invent)Collaborates with campaign leads, in-region Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create the best digital experiencesDrives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)Implements the targeting and customer segmentation for digital campaignsDevelops and executes test plans across all digital channelsEstablishes and maintains scalable processes that ensure best practices for email, social channels, paid media, and internal reportingProvides campaign performance, analysis and communicates and implements timely optimizations to drive resultsManages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.Supports localization process for the campaign, including supporting Localization and Activation for international geographiesA Day in the Life
The Global Campaigns & Virtual Programs Digital Marketing Team are a group of platform and process experts that deliver our scaled programs for stakeholder teams globally and in upward of 12 supported languages. We over-index in Ownership, Earn Trust, Learn and Be Curious, and Invent & Simplify.About the Team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Minimum Qualifications
4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teamsExperience in multi-territory campaign managementExperience in digital marketing and content production timelines and processAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit
here .Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
here . This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Are you a digital marketer that loves platforms and processes, and wants to make a global impact? Come join the team responsible for developing campaigns that promote AWS's priority solution themes & services and Tier 1 events! We centrally develop lead generation, adoption, and registration campaigns and collaborate with our regional marketing teams to deploy these campaigns globally.A Digital Marketing Manager on this team will utilize our platforms to execute on digital marketing programs that scale to multiple languages and regions globally, implement best practices, foster better customer experiences, and make continuous improvements based on data and insight. The ideal candidate has experience building and activating multi-channel marketing campaigns. You have baseline technical marketing expertise with contemporary marketing automation and project management platforms (Marketo and Workfront preferred) and solid experience in the email channel specifically.Key Job Responsibilities
Maintains the day-to-day management and optimization of our email channel and digital operations including the development, QA, deployment, and reporting for Global Campaigns and Tier 1 events (AWS Summits, Innovate, re:Inforce & re:Invent)Collaborates with campaign leads, in-region Field Marketing Managers, Events Marketing, Product Marketing, platform owners, and other internal stakeholders to create the best digital experiencesDrives and makes recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.)Implements the targeting and customer segmentation for digital campaignsDevelops and executes test plans across all digital channelsEstablishes and maintains scalable processes that ensure best practices for email, social channels, paid media, and internal reportingProvides campaign performance, analysis and communicates and implements timely optimizations to drive resultsManages the maintenance of a library of assets and campaigns including asset hierarchy, asset management, etc.Supports localization process for the campaign, including supporting Localization and Activation for international geographiesA Day in the Life
The Global Campaigns & Virtual Programs Digital Marketing Team are a group of platform and process experts that deliver our scaled programs for stakeholder teams globally and in upward of 12 supported languages. We over-index in Ownership, Earn Trust, Learn and Be Curious, and Invent & Simplify.About the Team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Minimum Qualifications
4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teamsExperience in multi-territory campaign managementExperience in digital marketing and content production timelines and processAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit
here .Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
here . This position will remain posted until filled. Applicants should apply via our internal or external career site.
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