Varsity Tutors LLC
Senior Manager, Member Experience & CRM
Varsity Tutors LLC, Boston, Massachusetts, us, 02298
Nerdy is seeking a Senior Manager, Member Experience & CRM to join our dynamic Member Experience & CRM team. In this role, you will shape our multi-channel CRM efforts to our Members. You'll lead our campaign orchestration strategies and execution across email, SMS, landing pages, direct mailers, social media, and ads.
Reporting to the Senior Director of Member Experience & CRM, you will work in conjunction with a team of designers and creatives to orchestrate multi-channel campaigns to drive business results. Your responsibilities will include defining campaign strategies by channel, executing the campaigns, and tracking performance.
The ideal candidate will be an operational thinker, where simplifying complex problems is paramount for success. You'll collaborate closely with designers and creatives, managing multiple priorities from business stakeholders, all while using data to guide your strategies. This candidate will also have a genuine interest in consistently testing and learning with their work to diligently push our MVPs to a higher bar.
This pivotal role will lead our efforts to enhance how our Member CRM campaigns across all Member lifecycle stages: leads, members, and churned members. The goals are to drive tutoring and non-tutoring engagement, reduce Member churn, and increase Member reactivations.
Qualifications
Experience working for a DTC subscription business and a deep understanding of membership and membership retention.
5+ years of experience in lifecycle marketing, membership retention, and data analysis within a DTC membership business.
Strong interpersonal skills with the ability to partner with senior & junior level business stakeholders. Excellent cross-functional collaboration skills is a must.
Familiarity with design, creative, and web-UX processes & strategies.
Uses an analytical approach to decision-making.
Bachelor’s degree, preferably in Marketing or Communications.
Deep analytical mindset with the ability to story-tell with large and complex data sets.
Strong understanding of best practices across lifecycle email/SMS/push notifications in a subscription business and utilizing a wide-range of technologies to execute: ESP, CRM, CDP, CMS & BI.
Outstanding professional references.
Responsibilities
Sharp focus on increasing user engagement and reducing member churn for both new and existing Members. This includes implementing new campaigns, iterating on existing campaigns and consistently monitoring their impact to our key KPIs.
Develop and implement best-in-class strategies to increase member engagement, reduce member churn, and increase member reactivations. All while maximizing our Member Satisfaction.
Deep dive into data to develop quantitative and qualitative analyses into our various Member segments in an effort to better personalize our CRM campaigns.
Work closely with Sr. Director to forge a world-class CRM team focused on building cutting-edge engagement, retention and reactivation campaign strategies.
Build strong cross-functional relationships with our creative, design, retention, and acquisition teams to deliver a seamless end-user experience.
Use data to target segments + sub-segments of our members to build customer loyalty and grow customer lifetime value.
Ensure a low-effort customer journey by managing and optimizing our emails + SMS + landing pages + account management features.
Embrace an aggressive testing approach, where A/B tests are being launched and monitored on a weekly basis to refine our campaigns and approach.
Benefits:
Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
Healthcare Plans (Medical, Dental, Vision, Life)
401k Company Matching Plan
Maternity, Paternal, and Adoption Leave
Remote Position
Flexible PTO
Free Learning Membership for you and your household
Unique opportunity to help transform how the world learns!
Nerdy is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Reporting to the Senior Director of Member Experience & CRM, you will work in conjunction with a team of designers and creatives to orchestrate multi-channel campaigns to drive business results. Your responsibilities will include defining campaign strategies by channel, executing the campaigns, and tracking performance.
The ideal candidate will be an operational thinker, where simplifying complex problems is paramount for success. You'll collaborate closely with designers and creatives, managing multiple priorities from business stakeholders, all while using data to guide your strategies. This candidate will also have a genuine interest in consistently testing and learning with their work to diligently push our MVPs to a higher bar.
This pivotal role will lead our efforts to enhance how our Member CRM campaigns across all Member lifecycle stages: leads, members, and churned members. The goals are to drive tutoring and non-tutoring engagement, reduce Member churn, and increase Member reactivations.
Qualifications
Experience working for a DTC subscription business and a deep understanding of membership and membership retention.
5+ years of experience in lifecycle marketing, membership retention, and data analysis within a DTC membership business.
Strong interpersonal skills with the ability to partner with senior & junior level business stakeholders. Excellent cross-functional collaboration skills is a must.
Familiarity with design, creative, and web-UX processes & strategies.
Uses an analytical approach to decision-making.
Bachelor’s degree, preferably in Marketing or Communications.
Deep analytical mindset with the ability to story-tell with large and complex data sets.
Strong understanding of best practices across lifecycle email/SMS/push notifications in a subscription business and utilizing a wide-range of technologies to execute: ESP, CRM, CDP, CMS & BI.
Outstanding professional references.
Responsibilities
Sharp focus on increasing user engagement and reducing member churn for both new and existing Members. This includes implementing new campaigns, iterating on existing campaigns and consistently monitoring their impact to our key KPIs.
Develop and implement best-in-class strategies to increase member engagement, reduce member churn, and increase member reactivations. All while maximizing our Member Satisfaction.
Deep dive into data to develop quantitative and qualitative analyses into our various Member segments in an effort to better personalize our CRM campaigns.
Work closely with Sr. Director to forge a world-class CRM team focused on building cutting-edge engagement, retention and reactivation campaign strategies.
Build strong cross-functional relationships with our creative, design, retention, and acquisition teams to deliver a seamless end-user experience.
Use data to target segments + sub-segments of our members to build customer loyalty and grow customer lifetime value.
Ensure a low-effort customer journey by managing and optimizing our emails + SMS + landing pages + account management features.
Embrace an aggressive testing approach, where A/B tests are being launched and monitored on a weekly basis to refine our campaigns and approach.
Benefits:
Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
Healthcare Plans (Medical, Dental, Vision, Life)
401k Company Matching Plan
Maternity, Paternal, and Adoption Leave
Remote Position
Flexible PTO
Free Learning Membership for you and your household
Unique opportunity to help transform how the world learns!
Nerdy is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr