CitrusAd
Marketing Data Analyst
CitrusAd, Scarborough, Maine, us, 04074
Job Description
You'll be supporting our Retail Media Network Sales team to drive insights back to our customers (brands and agencies). As an Analyst, Client Strategy & Analytics, you will be integral in developing the processes and data visualization to provide in-depth analysis and advance reporting for retail media campaigns. You will highlight areas for improvement to aid brands in creating successful future campaigns.Responsibilities and Duties:Sourcing, identifying, and drawing conclusion from dataSupporting CitrusAd sales team by providing pre-sales, mid-campaign and final metrics data for our brands and publisher clientsLeveraging analytical skills and knowledge of data platforms to create business reviews for top tier clients, providing strategic insights and showing relationship between marketing spend and sales revenueDeveloping dashboards, reports and insights to increase efficiencies and value for our internal and external clientsWorking closely with BI developers to ensure connections are established to design, build and deploy data models used for advanced analytics reporting (sales lift (test versus control), attribution, modeled, etc.)Asking probing questions to ensure the business problem and the analysis requirement is clearly definedDeveloping insights, reports & dashboards to drive increased value to our retailers and brandsWorking with our Sales teams to analyze the data to spot trends or patterns, and use the analytical skills to find correlations in complex data setsProviding ongoing support to ensure re-use of developed assets and alignment of new requirements to the defined data architecture and self-service capabilitiesQualifications & Skills:Excellent communication skills, both verbal and writtenProject managementExperience in platforms such as Domo, Tableau, Google Studio or other BI and Visualization toolsProven expertise supporting the eCommerce business and working with very large and complex dataExperience with Retail Media or other Ad Technology PlatformsUnderstanding the business relationship between advertisers, agencies, publishers and retailersUnderstanding of different cloud services, such as Google Cloud Platform or Amazon Web ServicesUnderstanding and experience with ETL, data structures, data modelling and data warehousingProven experience in using analytics to obtain insights and drive recommendations to improve and optimize business processes and solve business problemsAdditional InformationAbout CitrusAdCitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit citrusad.com.Great People Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer.
Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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You'll be supporting our Retail Media Network Sales team to drive insights back to our customers (brands and agencies). As an Analyst, Client Strategy & Analytics, you will be integral in developing the processes and data visualization to provide in-depth analysis and advance reporting for retail media campaigns. You will highlight areas for improvement to aid brands in creating successful future campaigns.Responsibilities and Duties:Sourcing, identifying, and drawing conclusion from dataSupporting CitrusAd sales team by providing pre-sales, mid-campaign and final metrics data for our brands and publisher clientsLeveraging analytical skills and knowledge of data platforms to create business reviews for top tier clients, providing strategic insights and showing relationship between marketing spend and sales revenueDeveloping dashboards, reports and insights to increase efficiencies and value for our internal and external clientsWorking closely with BI developers to ensure connections are established to design, build and deploy data models used for advanced analytics reporting (sales lift (test versus control), attribution, modeled, etc.)Asking probing questions to ensure the business problem and the analysis requirement is clearly definedDeveloping insights, reports & dashboards to drive increased value to our retailers and brandsWorking with our Sales teams to analyze the data to spot trends or patterns, and use the analytical skills to find correlations in complex data setsProviding ongoing support to ensure re-use of developed assets and alignment of new requirements to the defined data architecture and self-service capabilitiesQualifications & Skills:Excellent communication skills, both verbal and writtenProject managementExperience in platforms such as Domo, Tableau, Google Studio or other BI and Visualization toolsProven expertise supporting the eCommerce business and working with very large and complex dataExperience with Retail Media or other Ad Technology PlatformsUnderstanding the business relationship between advertisers, agencies, publishers and retailersUnderstanding of different cloud services, such as Google Cloud Platform or Amazon Web ServicesUnderstanding and experience with ETL, data structures, data modelling and data warehousingProven experience in using analytics to obtain insights and drive recommendations to improve and optimize business processes and solve business problemsAdditional InformationAbout CitrusAdCitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit citrusad.com.Great People Deserve Great BenefitsWe know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.Epsilon is an Equal Opportunity Employer.
Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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