Fanatics
Director, Affiliate Marketing
Fanatics, Denver, Colorado, United States, 80285
Job Description
As a Director, Affiliate Partnerships at Fanatics Betting & Gaming (FBG), you are here to manage affiliate marketing sportsbook partnerships. Reporting into the VP, Performance, you will play an integral role on the Marketing team, as well as the wider Fanatics Betting & Gaming. Our partnerships with leading sports organizations, teams and franchises provides both our customers and team members with unique sporting experience.Responsibilities
Lead all Affiliate Marketing sportsbook partnerships; Run strategy, execution with support of senior manager of affiliatesLead go-to-market strategy for tentpole events through the year, heading up offers, creative, and execution strategies for affiliate, search and social tied to start of NFL Season, NFL Playoffs, Super Bowl, March Madness, Major Golf Tournaments, World Cup, etc.Ownership of the Affiliate Marketing strategy for Fanatics Casino divisionConduct monthly affiliate reviews to improve the ROI of our channel on a partner-by-partner basis, implement offer or rewards plan changes to improve affiliate payback timeManage the cross-sell activities for retail partners and access partners across all statesManage and improve external performance partner relationships providing consistent partner-specific solutions for campaign optimizationDeliver team reporting, specific to the Affiliate business in Sportsbook and Casino for USFace of Affiliate team in US for conferences, entertainment, and relationship managementExperience and Skills
Bachelor level degree or relevant work experience8+ years of experience working with affiliate marketing, partnership marketing or similar fieldStrong work ethic. Accountable, driven, and pushes self and others for resultsRelates and works cooperatively with people across levels, functions, culture, and geography to achieve shared goalsExcellent communication skills, both written and verbalExperience in coordinating projects and deadlinesExperience dealing with large media budgets or multiple partnersStrong analytical and problem-solving skillsProficient computer skills, including experience with Microsoft Office Suite, with advanced Excel knowledgeExperience with Intelletics affiliate platform or similar tools preferredExperience working in sports + casino is a plusOpen to regular travel to events and other Fanatics offices for various offsite and team meetings
The base salary range for this role is $148,000 per year - $252,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming and an equity award.
*Salary range is listed in USD; ranges will change based on country of residence
In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $500 to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com/
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.
As a Director, Affiliate Partnerships at Fanatics Betting & Gaming (FBG), you are here to manage affiliate marketing sportsbook partnerships. Reporting into the VP, Performance, you will play an integral role on the Marketing team, as well as the wider Fanatics Betting & Gaming. Our partnerships with leading sports organizations, teams and franchises provides both our customers and team members with unique sporting experience.Responsibilities
Lead all Affiliate Marketing sportsbook partnerships; Run strategy, execution with support of senior manager of affiliatesLead go-to-market strategy for tentpole events through the year, heading up offers, creative, and execution strategies for affiliate, search and social tied to start of NFL Season, NFL Playoffs, Super Bowl, March Madness, Major Golf Tournaments, World Cup, etc.Ownership of the Affiliate Marketing strategy for Fanatics Casino divisionConduct monthly affiliate reviews to improve the ROI of our channel on a partner-by-partner basis, implement offer or rewards plan changes to improve affiliate payback timeManage the cross-sell activities for retail partners and access partners across all statesManage and improve external performance partner relationships providing consistent partner-specific solutions for campaign optimizationDeliver team reporting, specific to the Affiliate business in Sportsbook and Casino for USFace of Affiliate team in US for conferences, entertainment, and relationship managementExperience and Skills
Bachelor level degree or relevant work experience8+ years of experience working with affiliate marketing, partnership marketing or similar fieldStrong work ethic. Accountable, driven, and pushes self and others for resultsRelates and works cooperatively with people across levels, functions, culture, and geography to achieve shared goalsExcellent communication skills, both written and verbalExperience in coordinating projects and deadlinesExperience dealing with large media budgets or multiple partnersStrong analytical and problem-solving skillsProficient computer skills, including experience with Microsoft Office Suite, with advanced Excel knowledgeExperience with Intelletics affiliate platform or similar tools preferredExperience working in sports + casino is a plusOpen to regular travel to events and other Fanatics offices for various offsite and team meetings
The base salary range for this role is $148,000 per year - $252,000 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming and an equity award.
*Salary range is listed in USD; ranges will change based on country of residence
In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $500 to set up your home office!
For information about our benefits, please visit https://benefitsatfanatics.com/
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.