PACCAR Inc
Bilingual Marketing Analyst (Spanish)
PACCAR Inc, Renton, Washington, United States, 98056
Join an award-winning marketing team to help support, drive sales and results for more than 900 Kenworth and Peterbilt dealers and TRP Retail Stores in the U.S. and Canada. As a Marketing Analyst, you are responsible for providing sales and marketing management support for effective execution of PPD marketing and advertising programs that engage prospects and evoke desired actions.
This position is based out of Renton, WA.Job Functions / Responsibilities
Evaluate and execute a marketing plan for an assigned group of dealerships. Requires project planning, creative management, coordination with multiple departments within PACCAR Parts Division (PPD), and our outside advertising agency to ensure success of marketing and advertising programs.Strong analytical and communication skills required to coordinate creative development, maintain program participation, recommend products to advertise and suggest dealer inventory to support promotions.Proactive suggestions and ability to analyze product movement and success factors by dealer location as it relates to promoted product.Ability to collaborate with the Loyalty team and support the Loyalty platform. Help with increasing membership sign up and program utilization.Identify, analyze and solve District Parts Manager (DPM), dealer and customer issues, including offer, payment and discrepancy questions. Communicate directly with dealers and DPM’s expedite resolutions to questions or issues.Manage report generation, performance metrics and ad hoc reports as needed.Assist in various online and classroom dealer training events, including Parts Essentials, RPM Expos and other dealer meetings as needed.Present promotion information to internal and external customers.Qualifications
Bachelor’s degree in Business, Marketing, or related field required.2+ years of professional experience in a related field (i.e. business, marketing, advertising, inside sales or telemarketing) required.Bilingual in Spanish and English required.Proficient in Excel and Access (queries, data organization, and database management experience).Ability to gather and analyze data, identify areas of opportunity and deliver improvements.Attitude of continuous improvement and ability to handle multiple priorities.Experience with data visualization tools such as Tableau, Salesforce.Effective communication, presentation and problem-solving skills.Highly motivated self-starter and self-directed learner with a creative mind and high attention to detail.Knowledge of heavy-duty truck parts and components.Ability to travel internationally (Mexico, Latin America) up to 15%.Six Sigma Belt a plus.Additional Job Board Information
Salary Range:
At PACCAR, we value talent and promote growth and development. We carefully consider numerous compensation factors including your education, training, or experience. The salary range for this position is $75,100 – $103,730 annually. Additionally, this role is eligible for the full range of benefit options listed above.Company Information
PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates.
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This position is based out of Renton, WA.Job Functions / Responsibilities
Evaluate and execute a marketing plan for an assigned group of dealerships. Requires project planning, creative management, coordination with multiple departments within PACCAR Parts Division (PPD), and our outside advertising agency to ensure success of marketing and advertising programs.Strong analytical and communication skills required to coordinate creative development, maintain program participation, recommend products to advertise and suggest dealer inventory to support promotions.Proactive suggestions and ability to analyze product movement and success factors by dealer location as it relates to promoted product.Ability to collaborate with the Loyalty team and support the Loyalty platform. Help with increasing membership sign up and program utilization.Identify, analyze and solve District Parts Manager (DPM), dealer and customer issues, including offer, payment and discrepancy questions. Communicate directly with dealers and DPM’s expedite resolutions to questions or issues.Manage report generation, performance metrics and ad hoc reports as needed.Assist in various online and classroom dealer training events, including Parts Essentials, RPM Expos and other dealer meetings as needed.Present promotion information to internal and external customers.Qualifications
Bachelor’s degree in Business, Marketing, or related field required.2+ years of professional experience in a related field (i.e. business, marketing, advertising, inside sales or telemarketing) required.Bilingual in Spanish and English required.Proficient in Excel and Access (queries, data organization, and database management experience).Ability to gather and analyze data, identify areas of opportunity and deliver improvements.Attitude of continuous improvement and ability to handle multiple priorities.Experience with data visualization tools such as Tableau, Salesforce.Effective communication, presentation and problem-solving skills.Highly motivated self-starter and self-directed learner with a creative mind and high attention to detail.Knowledge of heavy-duty truck parts and components.Ability to travel internationally (Mexico, Latin America) up to 15%.Six Sigma Belt a plus.Additional Job Board Information
Salary Range:
At PACCAR, we value talent and promote growth and development. We carefully consider numerous compensation factors including your education, training, or experience. The salary range for this position is $75,100 – $103,730 annually. Additionally, this role is eligible for the full range of benefit options listed above.Company Information
PACCAR is a Fortune 500 company established in 1905. PACCAR Inc is recognized as a global leader in the commercial vehicle, financial, and customer service fields with internationally recognized brands such as Kenworth, Peterbilt, and DAF trucks. PACCAR is a global technology leader in the design, manufacture and customer support of high-quality light-, medium- and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates.
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