Woongjin, Inc
Marketing Director - Bilingual (Korean/ English)
Woongjin, Inc, Buena Park, California, us, 90622
Full-timeCompany Description
WOONGJIN, Inc. is a rapidly growing team that provides a range of unique, exceptional, and enhanced services to our clients. We have a strong moral code that includes the service of goodness without expectations of reward. We are motivated by the sense of responsibility and servant leadership.Job Description
Responsible for short-term and long-term category strategies for the Asian Foods category in US and global markets in Canada and Europe across all channels in Club, Retail, and Food Services.Maintain a strategic multi-year plan and roadmap to support category growth and profitability targets and deliver compelling product/category messaging and positioning.Collaborate with cross-functional stakeholders in Sales, SCM, R&D, and Operations for product innovation roadmap, planning, commercial and distribution strategies, and address any potential product issues.Lead the development of the annual marketing plan for the categories, through deep consumer insights including consumer needs, buying preferences, and macro trends. Partner closely with stakeholders to drive results.Track the life cycle of the product and recommend adjustments to the products as needed. Gather and analyze consumer satisfaction, competitor actions, sales performance, and the impact of promotional programs to rationalize the product line portfolio and adjust as necessary.Work collaboratively with cross-functional departments, including SCM, Operations, and R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.Continually monitor and report on the market landscape using competitive analysis and consumer insights to inform product decisions.Develop and maintain a dashboard of metrics to understand category performance (e.g., volume, profit); build data-driven narratives for the Sales team for successful sales achievement.Lead quarterly business reviews to present to the Leadership team.Manage and own P&L targets by categories and channels.Conduct product/category analyses and recommend new products and features to fill the product pipeline and meet the company’s strategy and goals.Manage and oversee a team.Salary: 140K-170K (Based on experience)Qualifications
Bachelor’s Degree required, preferably in Marketing, Advertising, or Business Administration. MBA is a plus.Passion for food is a must!15+ years of relevant work experience in brand or product innovation marketing (CPG experience required), preferably in the food industry. 5+ years in Marketing Director/Sr. BM level.Excellent agility and problem-solving skills demonstrating the ability to work within ambiguity.Effective skills in building relationships cross-functionally to meet business goals and objectives.Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.Excellent verbal & written communication skills and presentation skills.Ability to accomplish tasks in a timely manner and meet deadlines.Ability to travel.Additional Information
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
WOONGJIN, Inc. is a rapidly growing team that provides a range of unique, exceptional, and enhanced services to our clients. We have a strong moral code that includes the service of goodness without expectations of reward. We are motivated by the sense of responsibility and servant leadership.Job Description
Responsible for short-term and long-term category strategies for the Asian Foods category in US and global markets in Canada and Europe across all channels in Club, Retail, and Food Services.Maintain a strategic multi-year plan and roadmap to support category growth and profitability targets and deliver compelling product/category messaging and positioning.Collaborate with cross-functional stakeholders in Sales, SCM, R&D, and Operations for product innovation roadmap, planning, commercial and distribution strategies, and address any potential product issues.Lead the development of the annual marketing plan for the categories, through deep consumer insights including consumer needs, buying preferences, and macro trends. Partner closely with stakeholders to drive results.Track the life cycle of the product and recommend adjustments to the products as needed. Gather and analyze consumer satisfaction, competitor actions, sales performance, and the impact of promotional programs to rationalize the product line portfolio and adjust as necessary.Work collaboratively with cross-functional departments, including SCM, Operations, and R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.Continually monitor and report on the market landscape using competitive analysis and consumer insights to inform product decisions.Develop and maintain a dashboard of metrics to understand category performance (e.g., volume, profit); build data-driven narratives for the Sales team for successful sales achievement.Lead quarterly business reviews to present to the Leadership team.Manage and own P&L targets by categories and channels.Conduct product/category analyses and recommend new products and features to fill the product pipeline and meet the company’s strategy and goals.Manage and oversee a team.Salary: 140K-170K (Based on experience)Qualifications
Bachelor’s Degree required, preferably in Marketing, Advertising, or Business Administration. MBA is a plus.Passion for food is a must!15+ years of relevant work experience in brand or product innovation marketing (CPG experience required), preferably in the food industry. 5+ years in Marketing Director/Sr. BM level.Excellent agility and problem-solving skills demonstrating the ability to work within ambiguity.Effective skills in building relationships cross-functionally to meet business goals and objectives.Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.Excellent verbal & written communication skills and presentation skills.Ability to accomplish tasks in a timely manner and meet deadlines.Ability to travel.Additional Information
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr