Alo Moves
Loyalty Senior Manager
Alo Moves, Beverly Hills, California, United States, 90211
OVERVIEW
The Loyalty Senior Manager is responsible for the day-to-day strategy and management of our Loyalty Program. This position is responsible for understanding wellness and Gen Z consumer trends and best practices to establish a best-in-class experiential loyalty program that drives business impact. This role will also be responsible for regular program analysis, testing, and optimization refreshes to keep teams and leadership up to date on loyalty program performance and progress against goals and KPIs. The person in this role will be successful by having a thorough understanding of lifecycle marketing and the ability to take a high-level vision and break it down into an actionable strategic plan to lead the roadmap and implementation across cross functional teams. This will be a 6-month temporary assignment.
RESPONSIBILITIES
Support the Senior Director in building cross-channel, integrated marketing campaigns and programs designed to acquire, nurture, and effectively onboard customers into the loyalty program across digital, retail, and community.
Collaborate with cross-functional teams to define program needs and opportunities within various audience groups.
Support (and sometimes lead) the research into industry trends, competitive information, along with consumer insights to create and present concepts and recommendations in an impactful way
Create presentations and supporting documents to facilitate communication across stakeholder teams
Work with external vendors
Work closely with the CRM team, Brand/Marketing team, Store Operations, Customer Service, Finance, and Merchandising teams
Partner with martech and finance to report out and analyze loyalty program KPIs weekly and ad hoc as needed
QUALIFICATIONS
5-7 years of experience in Loyalty Marketing, Brand/Consumer Strategy, or similar
Knowledge of digital media channels with a focus on Email, App push notification, and SMS marketing required
Experience with Salesforce Marketing Cloud, Bluecore, and/or Attentive highly preferred
Strong math and analytic skills to review program metrics, balance KPIs, and collaborate with finance on business impact.
Strong understanding of lifecycle marketing metrics and analysis
Strong verbal and written communicator
Able to read and react to business needs and prioritize accordingly
Displays out of the box thinking and curiosity for consumer strategy
Passion for the wellness industry, Gen Z consumer trends, and community building
Must be based in Los Angeles and comfortable working onsite full-time.
The Company’s Loyalty Senior Manager base pay ranges from $60-$72/hr.
#LI-HW4
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The Loyalty Senior Manager is responsible for the day-to-day strategy and management of our Loyalty Program. This position is responsible for understanding wellness and Gen Z consumer trends and best practices to establish a best-in-class experiential loyalty program that drives business impact. This role will also be responsible for regular program analysis, testing, and optimization refreshes to keep teams and leadership up to date on loyalty program performance and progress against goals and KPIs. The person in this role will be successful by having a thorough understanding of lifecycle marketing and the ability to take a high-level vision and break it down into an actionable strategic plan to lead the roadmap and implementation across cross functional teams. This will be a 6-month temporary assignment.
RESPONSIBILITIES
Support the Senior Director in building cross-channel, integrated marketing campaigns and programs designed to acquire, nurture, and effectively onboard customers into the loyalty program across digital, retail, and community.
Collaborate with cross-functional teams to define program needs and opportunities within various audience groups.
Support (and sometimes lead) the research into industry trends, competitive information, along with consumer insights to create and present concepts and recommendations in an impactful way
Create presentations and supporting documents to facilitate communication across stakeholder teams
Work with external vendors
Work closely with the CRM team, Brand/Marketing team, Store Operations, Customer Service, Finance, and Merchandising teams
Partner with martech and finance to report out and analyze loyalty program KPIs weekly and ad hoc as needed
QUALIFICATIONS
5-7 years of experience in Loyalty Marketing, Brand/Consumer Strategy, or similar
Knowledge of digital media channels with a focus on Email, App push notification, and SMS marketing required
Experience with Salesforce Marketing Cloud, Bluecore, and/or Attentive highly preferred
Strong math and analytic skills to review program metrics, balance KPIs, and collaborate with finance on business impact.
Strong understanding of lifecycle marketing metrics and analysis
Strong verbal and written communicator
Able to read and react to business needs and prioritize accordingly
Displays out of the box thinking and curiosity for consumer strategy
Passion for the wellness industry, Gen Z consumer trends, and community building
Must be based in Los Angeles and comfortable working onsite full-time.
The Company’s Loyalty Senior Manager base pay ranges from $60-$72/hr.
#LI-HW4
#J-18808-Ljbffr