SREYO
Senior Marketing Analyst
SREYO, Union, New Jersey, us, 07083
SREYO is a privately held staffing and recruitment services company headquartered in New York, NY.Job Description
Collects data to measure & analyze return-on-investment across several key marketing and business initiatives (e.g., Direct Mail, E-mail, etc.)Drive and manage cross-functional analytical projects and build out advanced analytical processes that allow analysts to find insights quickly and efficientlyLead the presentation of complex analyses and insights to senior management in both meeting settings and via e-mail while ensuring clear and concise communication of recommendationsPerform campaign response analysis to understand the sales lift & ROI associated with each program to aid in the development of future strategiesGenerate reports, documentation and scoring code as part of the analysis process. Produce expected performance measures including stat guides and other statistical measuresDive deep into complex business problems and provide insights in various acquisition and retention initiatives through hypothesis testingFacilitate requirements gathering with Marketing and other business partners to target, execute and construct customer-level analytics. This includes but not limited to creating reporting templates (wireframes) and aligning on analysis objectives and KPIsIntegrate best-in-class analytical & statistical and data-mining techniques to provide meaningful insightsLead and mentor marketing analysts on various analytical projectsExecute appropriate quality control procedures for analysis, reporting and scoring and audit statistical analysis for accuracyEnsure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigorQualifications
Ability to leverage story-telling skills to deliver insights that are clear, concise and actionableExcellent oral and written communication skills with both technical and non-technical stakeholdersOrganizational, planning and project management skills and ability to effectively manage cross-functional projectsPositive and Energetic AttitudeAbility to work independently in a dynamic fast paced environment, with minimal supervisionStrong interpersonal skills with the ability to effectively interact in a team environment with all levels of employees including senior managementExperience in project management preferredExperience in calculating incremental lift from marketing campaignsClear understanding of financial, statistical and economic concepts such as ROI analysisHigh proficiency in utilizing statistical methods to test hypotheses, develop insights and make recommendationsDeep understanding of creating artificial control selection strategiesAbility to design and implement complex analyses that may include advanced data mining, predictive modeling, forecasting and segmentation techniquesPrior retail analytics experience strongly preferredAdditional Information
Education/Certification:Minimum of MA/MS in Business Analytics, Mathematics, Statistics, Economics or related fieldRequired Knowledge:Advanced skills in SQL and Statistical Packages, specifically SAS (BASE SAS, Enterprise Guide, Enterprise Miner)Experience with Data visualization tools like Tableau and MicroStrategy Visual InsightsKnowledge of industry best practices with respect to marketing measurement, data-mining, experimental design and other statistical techniquesAdvanced Microsoft Excel skills including pivot tables, macros and v-lookupsAdvanced skills in analytics presentation buildingExperience Required:8-10 years of analytics experience within retail, preferably focused on Marketing or Business AnalyticsAll your information will be kept confidential according to EEO guidelines.
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Collects data to measure & analyze return-on-investment across several key marketing and business initiatives (e.g., Direct Mail, E-mail, etc.)Drive and manage cross-functional analytical projects and build out advanced analytical processes that allow analysts to find insights quickly and efficientlyLead the presentation of complex analyses and insights to senior management in both meeting settings and via e-mail while ensuring clear and concise communication of recommendationsPerform campaign response analysis to understand the sales lift & ROI associated with each program to aid in the development of future strategiesGenerate reports, documentation and scoring code as part of the analysis process. Produce expected performance measures including stat guides and other statistical measuresDive deep into complex business problems and provide insights in various acquisition and retention initiatives through hypothesis testingFacilitate requirements gathering with Marketing and other business partners to target, execute and construct customer-level analytics. This includes but not limited to creating reporting templates (wireframes) and aligning on analysis objectives and KPIsIntegrate best-in-class analytical & statistical and data-mining techniques to provide meaningful insightsLead and mentor marketing analysts on various analytical projectsExecute appropriate quality control procedures for analysis, reporting and scoring and audit statistical analysis for accuracyEnsure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigorQualifications
Ability to leverage story-telling skills to deliver insights that are clear, concise and actionableExcellent oral and written communication skills with both technical and non-technical stakeholdersOrganizational, planning and project management skills and ability to effectively manage cross-functional projectsPositive and Energetic AttitudeAbility to work independently in a dynamic fast paced environment, with minimal supervisionStrong interpersonal skills with the ability to effectively interact in a team environment with all levels of employees including senior managementExperience in project management preferredExperience in calculating incremental lift from marketing campaignsClear understanding of financial, statistical and economic concepts such as ROI analysisHigh proficiency in utilizing statistical methods to test hypotheses, develop insights and make recommendationsDeep understanding of creating artificial control selection strategiesAbility to design and implement complex analyses that may include advanced data mining, predictive modeling, forecasting and segmentation techniquesPrior retail analytics experience strongly preferredAdditional Information
Education/Certification:Minimum of MA/MS in Business Analytics, Mathematics, Statistics, Economics or related fieldRequired Knowledge:Advanced skills in SQL and Statistical Packages, specifically SAS (BASE SAS, Enterprise Guide, Enterprise Miner)Experience with Data visualization tools like Tableau and MicroStrategy Visual InsightsKnowledge of industry best practices with respect to marketing measurement, data-mining, experimental design and other statistical techniquesAdvanced Microsoft Excel skills including pivot tables, macros and v-lookupsAdvanced skills in analytics presentation buildingExperience Required:8-10 years of analytics experience within retail, preferably focused on Marketing or Business AnalyticsAll your information will be kept confidential according to EEO guidelines.
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