GoFan
Senior Vice President of Consumer Growth & Marketing
GoFan, Alpharetta, Georgia, United States, 30239
Do you get excited about driving consumer growth through innovative marketing campaigns? Can you create a comprehensive content strategy to win over new target audiences? Can you deliver the content that retains them?
PlayOn is looking to hire a Senior Vice President of Consumer Growth and Marketing to develop and execute strategies for driving subscriber acquisition, engagement, and retention. This role leverages data-driven insights and fosters a high-performing team culture to achieve results. The ideal candidate will excel in strategic planning, cross-functional collaboration, and optimizing marketing efforts to maximize consumer lifetime value.
THE OUTCOMES WE EXPECT.
Drive consumer acquisition and lifetime value through impactful marketing efforts.
Outcome/Key Result: Increase in New Subscribers
Outcome/Key Result: Increase in Average Revenue per User
Outcome/Key Result: Optimization of Paid vs. Organic Channel Mix
Marketing Effort OptimizationThe SVP of Consumer Growth and Marketing is responsible for developing and executing our consumer growth vision. From owning loyalty program strategies and running paid-media experiments to developing and executing segmented marketing campaigns, the SVP is tasked with optimizing existing acquisition channels and delivering a strategy to maximize consumer lifetime value.
Consumer Data OwnershipThe SVP manages both competitive market data and first-party consumer data, staying ahead of industry trends and refining growth strategies through market research and competitive analysis. They also oversee the collection and analysis of consumer data to guide marketing strategies and cross-platform promotions.
Performance Metrics and ReportingThis leader sets key objectives for their team, regularly reports on marketing performance to the organization, and presents opportunities for continuous improvement.
Team Leadership and DevelopmentThe SVP drives team performance by fostering a culture of ownership, accountability, collaboration, growth, curiosity, and objectivity.
Cross-Functional CollaborationThe SVP of Consumer Growth and Marketing builds strong partnerships with product, engineering, finance, and other key departments to align growth initiatives with company goals, creating win-win outcomes that drive team and organizational success. They utilize cross-platform promotion effectively to drive consumer growth and overall ARPU.
THE TALENTS YOU BRING.
Experience shifting a team into a high-performing consumer growth engine.
Strong communication and interpersonal skills to work with employees at all levels, including C-suite and board members.
Strong project management/PMO skills.
Highly organized and disciplined, with a passion for working with growth data.
Significant attention to detail; no balls get dropped.
Operating experience would be a major plus.
Experience operating in or working with a company our size in the growth stage (revenue, employees) with a consumer target market.
HOW YOU PLAY.
Ownership over Participation-
You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
Team over Stars-
You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
Growth over Comfort-
You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
Fairness over Popularity-
You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
COMPANY OVERVIEWThe future of high school athletics and activities is powered by PlayOn! Sports. Through GoFan, the NFHS Network, and rSchoolToday, the PlayOn team elevates the event experience for schools and communities across digital ticketing, fundraising, concessions, streaming, websites, and activity management.
PlayOn has united top brands in the school event space with a shared passion for athletics and activities and the lifelong memories that they instill. We take pride in empowering schools to save time and focus on what matters most: the students, staff, and communities who make their programs possible.
Thousands of schools partner with PlayOn to provide unparalleled access to millions of people to discover, enjoy, and relive their favorite events in person and online. As we continue to grow, we remain true to our vision to be there for schools so their communities can be there for every moment.
WHY YOU’LL LOVE WORKING AT PLAYON! SPORTSPlayOn! Sports is more than just a place to work. It's a place to learn, grow, and thrive as people and professionals. We encourage a healthy work-life balance at PlayOn! Sports through offering flexible working schedules and generous paid time off. Come be a part of the team that is changing the landscape of high school sports!
Some benefits we offer include:
Competitive salary
Multiple Medical options to choose from
Dental, Vision, Life and Disability Insurance
Open PTO Policy
401K plan with company match
Fun and collaborative hybrid/flexible work environment
Note: Part-time employees and interns are not eligible to participate in any of the Company’s Employee Health Benefit Plan listed above. These Benefits are only available to full-time employees of the Company.
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PlayOn is looking to hire a Senior Vice President of Consumer Growth and Marketing to develop and execute strategies for driving subscriber acquisition, engagement, and retention. This role leverages data-driven insights and fosters a high-performing team culture to achieve results. The ideal candidate will excel in strategic planning, cross-functional collaboration, and optimizing marketing efforts to maximize consumer lifetime value.
THE OUTCOMES WE EXPECT.
Drive consumer acquisition and lifetime value through impactful marketing efforts.
Outcome/Key Result: Increase in New Subscribers
Outcome/Key Result: Increase in Average Revenue per User
Outcome/Key Result: Optimization of Paid vs. Organic Channel Mix
Marketing Effort OptimizationThe SVP of Consumer Growth and Marketing is responsible for developing and executing our consumer growth vision. From owning loyalty program strategies and running paid-media experiments to developing and executing segmented marketing campaigns, the SVP is tasked with optimizing existing acquisition channels and delivering a strategy to maximize consumer lifetime value.
Consumer Data OwnershipThe SVP manages both competitive market data and first-party consumer data, staying ahead of industry trends and refining growth strategies through market research and competitive analysis. They also oversee the collection and analysis of consumer data to guide marketing strategies and cross-platform promotions.
Performance Metrics and ReportingThis leader sets key objectives for their team, regularly reports on marketing performance to the organization, and presents opportunities for continuous improvement.
Team Leadership and DevelopmentThe SVP drives team performance by fostering a culture of ownership, accountability, collaboration, growth, curiosity, and objectivity.
Cross-Functional CollaborationThe SVP of Consumer Growth and Marketing builds strong partnerships with product, engineering, finance, and other key departments to align growth initiatives with company goals, creating win-win outcomes that drive team and organizational success. They utilize cross-platform promotion effectively to drive consumer growth and overall ARPU.
THE TALENTS YOU BRING.
Experience shifting a team into a high-performing consumer growth engine.
Strong communication and interpersonal skills to work with employees at all levels, including C-suite and board members.
Strong project management/PMO skills.
Highly organized and disciplined, with a passion for working with growth data.
Significant attention to detail; no balls get dropped.
Operating experience would be a major plus.
Experience operating in or working with a company our size in the growth stage (revenue, employees) with a consumer target market.
HOW YOU PLAY.
Ownership over Participation-
You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
Team over Stars-
You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
Growth over Comfort-
You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
Fairness over Popularity-
You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
COMPANY OVERVIEWThe future of high school athletics and activities is powered by PlayOn! Sports. Through GoFan, the NFHS Network, and rSchoolToday, the PlayOn team elevates the event experience for schools and communities across digital ticketing, fundraising, concessions, streaming, websites, and activity management.
PlayOn has united top brands in the school event space with a shared passion for athletics and activities and the lifelong memories that they instill. We take pride in empowering schools to save time and focus on what matters most: the students, staff, and communities who make their programs possible.
Thousands of schools partner with PlayOn to provide unparalleled access to millions of people to discover, enjoy, and relive their favorite events in person and online. As we continue to grow, we remain true to our vision to be there for schools so their communities can be there for every moment.
WHY YOU’LL LOVE WORKING AT PLAYON! SPORTSPlayOn! Sports is more than just a place to work. It's a place to learn, grow, and thrive as people and professionals. We encourage a healthy work-life balance at PlayOn! Sports through offering flexible working schedules and generous paid time off. Come be a part of the team that is changing the landscape of high school sports!
Some benefits we offer include:
Competitive salary
Multiple Medical options to choose from
Dental, Vision, Life and Disability Insurance
Open PTO Policy
401K plan with company match
Fun and collaborative hybrid/flexible work environment
Note: Part-time employees and interns are not eligible to participate in any of the Company’s Employee Health Benefit Plan listed above. These Benefits are only available to full-time employees of the Company.
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