Marketing Specialist

Marketing SpecialistThis job posting is for a full-time position with the Brookside Health Group (BHG).The role involves working Monday to Friday from 8:30 am to 5:00 pm, with a hybrid arrangement requiring office presence in Denver, Colorado on Tuesdays.Job Responsibilities

Brand Management

Understanding & Planning:

Maintain knowledge of BHG’s brand, strategic plan, marketing goals, and objectives.Campaigns:

Support global brand campaign planning and analysis, develop, execute, and manage promotional collateral.Integration:

Lead integrated work with digital, content, and creative teams for channel plans and campaign measurement.Creative Direction:

Provide creative direction for media and marketing materials.Project Management:

Oversee timelines for new projects and internal review processes.Reporting:

Lead campaign recaps and quarterly reporting, analyzing performance metrics.Web Management:

Oversee web platforms for branded collateral and assets.Compliance:

Ensure brand compliance for BHG and affiliate brands.Support:

Assist in communication support for affiliate brands and manage agency/vendor relationships.Event Participation:

Act as a brand ambassador at events.Clinic and Physician Marketing

Strategic Partnership:

Serve as a liaison for BHG clinic operations to deliver effective marketing plans.Project Intake:

Support intake of new requests and develop strategic briefs.Marketing Plans:

Develop and execute marketing plans for service lines and specialties.Onboarding:

Lead marketing efforts for new physician onboarding.Requests & Projects:

Support clinic marketing requests and special projects.Communication:

Maintain consistent communication between marketing and operations teams.Project Management

Coordination:

Lead project coordination for clinic/operations client projects and strategic events.Budget Management:

Manage relevant marketing budgets and assist in accounts payable.Other Duties

Perform additional tasks as assigned.Education and Experience Requirements

Degree:

Bachelor’s degree in marketing preferred, Communications, Business Administration, Management, or a related field.Experience:

At least 6 years of related work experience.Knowledge, Skills & Abilities

Experience:

Marketing/communications, project management, media campaigns, and corporate branding/marketing.Integrated Programs:

Experience with integrated marketing programs for varied audiences.Influence:

Ability to build credibility and influence leadership on marketing strategies.Simplification:

Ability to simplify complex data into actionable plans.Project Management:

Strong project management skills, capable of leading teams and managing deadlines.Communication:

Excellent organization, communication, and time management skills.Problem-Solving:

Strong analytical skills with the ability to present information and find creative solutions.Self-Motivation:

Ability to lead projects independently from start to finish.Collaboration:

Effective collaboration within and outside the organization.Writing Skills:

Strong writing, editing, and communication skills with attention to detail.

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