Olly Public Benefit Corporation
Brand Director San Francisco, CA
Olly Public Benefit Corporation, San Francisco, California, United States, 94199
WE'RE HERE TO BRING DELIGHT TO THE WORLD OF NUTRITIONOLLY is a fast-growing company working to bring simplicity and delight to the world of nutrition. Yes, stuff like vitamins and probiotics. We see only upside in the opportunity to transform the category experience. Not only that, we believe you can't have happy without healthy. And isn't true happiness where it's at? So we've made it our personal mission to help people make healthy choices by making it easier than ever for them to get better nutrition into their daily lives. We're super passionate about the work that we do and we're on the hunt for a fellow self-starter to join our ambitious bunch.We hope you'll indulge us as we toot our own horn a little. We currently have over 40 products sold nationwide at retailers including Target, CVS, Safeway, Whole Foods, Walmart and many more. We got off to a fast start and have already been recognized as a successful, transformational brand in both the supplement and nutrition categories. As you can imagine we need more rock stars to help us continue the pace as we have high hopes for our future.OK, one last tidbit or two - in 2019 we joined our friends over at Unilever to help us grow OLLY into a global brand. We are also a B-Corp, so doing social good is built into our DNA and we're headquartered in the heart of San Francisco with a culture that reflects the friendly, optimistic and health-minded values of the brand. Our goal is to build a uniquely special company and brand that will make us all proud!BUT ENOUGH ABOUT US LET'S TALK ABOUT YOUYou are welcome at OLLY for who you are, no matter where you come from, what you look like, or what healthy means to you. Our products are for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and shine. So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find our inspiration to help people be happy from the inside out.THE ROLE: Brand DirectorReporting to the VP Brand Strategy, the Brand Director
will serve as a key member of the Brand Team by leading brand
management inclusive of VMS portfolio & innovation GTM. They will oversee a growing five-person team, and be
responsible for
unlocking growth across segments, leading the cross-functional team to execute the operating plan,
partnering with the Sales team to create compelling selling stories, and partnering with VP Brand Strategy to refine the 3-
year innovation pipeline.KEY RESPONSIBILITIESLead the Brand Strategy Team, coaching & developing talent, creating & optimizing processes, and upleveling strategic
precisions to enable scaling up to $1B brandLead P&L of VMS portfolio and ensure business is on track to meet OKRs and established financial hurdles via annual
planning, executing, and optimizing/pivoting to adjust to a dynamic environmentPartner with VP Brand Strategy to accelerate household penetration and drive growth across key VMS segments
identified via base business initiatives, renovation/innovation, and marketing communicationsCollaborate with Insights and
Ecom
teams to identify business needs and apply learnings of research and data analyticsPartner with Product and cross-functional teams
to shepherd
development through commercialization,
creatively
troubleshoot, and remove roadblocks to ensure product delivery
on brief, profitability, and top line targetsPartner with Sales team to create compelling brand & category stories to expand distribution and secure new item sell-inPartner with Marketing and Creative teams to create cohesive, 360 support plans for new items, key segments, and
pulse periods, laddering up to master brandTHE CANDIDATEYou have 13+ years of brand management experience in the CPG industry, ideally in the Supplements space. You’ve led cross-functional teams,
managed complex strategic initiatives and executed operating plans to deliver on financial objectives. You have a passion for brand and team
development, love working in dynamic environments, embrace ambiguity and thrive in a fast-paced entrepreneurial culture. You are a self-starter,
analytical strategist, and collaborative problem solver. This role reports into the VP Brand Strategy and will lead a team of 5 (3 direct reports) while
also partnering closely with cross-functional teams to tightly deliver the execution of the annual operating plan.CAPABILITIES + SKILLS REQUIRED13+ years of total Brand Management experience in Consumer Packaged Goods (consumables)Excellent business fundamentals and analytical skills with experience in driving the P&L and leading cross-functional teams – a true “Team
Player/Coach” that drives action in a fast-paced, dynamic environmentRobust experience with product innovation – from development, commercialization, to formulation of effective go-to-market strategies and
execution of in-market optimizationsExperience with consumer research and IRI/AMZ data with ability to distill info into clear, actionable plansExperience in working with all mass trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce) and developing retail sell-in storiesAbility to build consensus across departments with a passion for problem-solving, collaboration, digging into the details and rolling up sleeves to
make things happenProven team development skills and an excellent communicatorInitial video screen with a member of our Talent teamRound 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the teamRound 2: 2-3 conversations with team or cross functional OlliesFinal Round: Homework**At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needsTHE DETAILSLOCATION:
San Francisco, CA -
Hybrid schedule. Relocation support
will be provided for out-of-
areacandidates.HOURS: Full-time, non-exemptMANAGER:
VP Brand StrategyPLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.The pay range for this position is
$165,000 - 200,000
dependent on experience.WHAT WE OFFER:An opportunity to work with an intelligent, inspiring, and extraordinarily fun team100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance4 weeks PTO + paid holidays + 12 Mental Health Days
per year100% Paid parental leave, Fertility + Adoption BenefitsAnnual Bonus401(k) plan with Employer MatchHybrid Work + Wellness + Cell Phone StipendsAccepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfAre you currently or have you been previously employed by Unilever? *
Select...Are you a U.S citizen or authorized to work in the United States without sponsorship? *
Select...Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in OLLY’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability
Form CC-305
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OMB Control Number 1250-0005
Expires 04/30/2026Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury
Disability Status
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will serve as a key member of the Brand Team by leading brand
management inclusive of VMS portfolio & innovation GTM. They will oversee a growing five-person team, and be
responsible for
unlocking growth across segments, leading the cross-functional team to execute the operating plan,
partnering with the Sales team to create compelling selling stories, and partnering with VP Brand Strategy to refine the 3-
year innovation pipeline.KEY RESPONSIBILITIESLead the Brand Strategy Team, coaching & developing talent, creating & optimizing processes, and upleveling strategic
precisions to enable scaling up to $1B brandLead P&L of VMS portfolio and ensure business is on track to meet OKRs and established financial hurdles via annual
planning, executing, and optimizing/pivoting to adjust to a dynamic environmentPartner with VP Brand Strategy to accelerate household penetration and drive growth across key VMS segments
identified via base business initiatives, renovation/innovation, and marketing communicationsCollaborate with Insights and
Ecom
teams to identify business needs and apply learnings of research and data analyticsPartner with Product and cross-functional teams
to shepherd
development through commercialization,
creatively
troubleshoot, and remove roadblocks to ensure product delivery
on brief, profitability, and top line targetsPartner with Sales team to create compelling brand & category stories to expand distribution and secure new item sell-inPartner with Marketing and Creative teams to create cohesive, 360 support plans for new items, key segments, and
pulse periods, laddering up to master brandTHE CANDIDATEYou have 13+ years of brand management experience in the CPG industry, ideally in the Supplements space. You’ve led cross-functional teams,
managed complex strategic initiatives and executed operating plans to deliver on financial objectives. You have a passion for brand and team
development, love working in dynamic environments, embrace ambiguity and thrive in a fast-paced entrepreneurial culture. You are a self-starter,
analytical strategist, and collaborative problem solver. This role reports into the VP Brand Strategy and will lead a team of 5 (3 direct reports) while
also partnering closely with cross-functional teams to tightly deliver the execution of the annual operating plan.CAPABILITIES + SKILLS REQUIRED13+ years of total Brand Management experience in Consumer Packaged Goods (consumables)Excellent business fundamentals and analytical skills with experience in driving the P&L and leading cross-functional teams – a true “Team
Player/Coach” that drives action in a fast-paced, dynamic environmentRobust experience with product innovation – from development, commercialization, to formulation of effective go-to-market strategies and
execution of in-market optimizationsExperience with consumer research and IRI/AMZ data with ability to distill info into clear, actionable plansExperience in working with all mass trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce) and developing retail sell-in storiesAbility to build consensus across departments with a passion for problem-solving, collaboration, digging into the details and rolling up sleeves to
make things happenProven team development skills and an excellent communicatorInitial video screen with a member of our Talent teamRound 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the teamRound 2: 2-3 conversations with team or cross functional OlliesFinal Round: Homework**At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needsTHE DETAILSLOCATION:
San Francisco, CA -
Hybrid schedule. Relocation support
will be provided for out-of-
areacandidates.HOURS: Full-time, non-exemptMANAGER:
VP Brand StrategyPLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.The pay range for this position is
$165,000 - 200,000
dependent on experience.WHAT WE OFFER:An opportunity to work with an intelligent, inspiring, and extraordinarily fun team100% employer-paid medical coverage for employee only, dental + ortho, and vision insurance4 weeks PTO + paid holidays + 12 Mental Health Days
per year100% Paid parental leave, Fertility + Adoption BenefitsAnnual Bonus401(k) plan with Employer MatchHybrid Work + Wellness + Cell Phone StipendsAccepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfAre you currently or have you been previously employed by Unilever? *
Select...Are you a U.S citizen or authorized to work in the United States without sponsorship? *
Select...Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in OLLY’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability
Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury
Disability Status
Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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