Monks Associates Inc
Sr. Social Strategist, Entertainment - Future, Temporary Opportunity
Monks Associates Inc, Los Angeles, California, United States, 90079
Sr. Social Strategist, Entertainment - Future, Temporary Opportunity • Los Angeles United StatesAbout the Opportunity
Monks is seeking a talented and thoughtful
Senior Social Strategist
to join our Entertainment Social team.The strategy team at Monks is uniquely-built to forge more authentic connections for brands and ultimately unlock ‘undeniably dope’ creative solutions that the culture engages with and even adopts as their own. Our process understands audience psychographics and behaviors (particularly GenZmulti-hyphens) – well beyond traditional demographics and personas – and mines for fresh cultural spaces where your brand can credibly live & lead in the culture surrounding your audience.The ideal candidate is more than an expert on social tactical/executionals, but a virtuoso social brand strategist and creative innovator who can work across the consumer journey (across agency departments and disciplines) and can help bring together social strategy and creative planning for social in unique and groundbreaking ways.You will help develop and shape creative concepts in the social sphere, partnering with brand creative partners to deliver work that’s social first, integrated and first-to-market. You should be tapped into culture, be an expert in the social space, and have a unique talent for building strategic content-driven storytelling—backed by data, insights, and trend analysis—for organic social.Responsibilities:
Be proactive on incoming new business Social RFPs – help assess and digest state of play, bring hypotheses and outline what it takes to win to your managers and cross-functional leaders.Act as a central and critical part of the social media campaign development process for integrated campaigns—partnering with creatives, copywriters, and creative strategists to build compelling culturally relevant integrated and social media strategy presentations.Identify—and play a central role in conceptualizing social-first, culturally relevant, data and research-backed content and ideas—designed to connect brands to consumers via social.Forge bespoke social strategy frameworks, sometimes in sync with already existing brand frameworks and brand strategies.Ideate and implement innovative approaches to social media content and campaigns, that cut through the noise and make the audience sit up and take notice—and continuously learn from and optimize your approach based on performance.Identify and signal (via POV emails, briefs) creative social opportunities, in response to the cultural currents to internal teams and clients, and drive sell-through and drive our client’s objectives.About YouYou’re a social media thought leader with a deep knowledge of culture—and have the ability to shape ideas to be culturally relevant to brands and consumers alike.You have spent time at agencies and can manage the day-to-day for a portfolio of brands, sometimes simultaneously – working on integrated projects for major brands that inhabit categories in entertainment, studio, streamer or other culturally relevant brand spaces.You have experience working directly with creative teams to forward-thinking integrated campaigns.You can devise and leverage smart, sellable cultural insights, develop social trends, and data-backed audience analysis to connect to target audiences using social media and digital platforms.You can balance being open and collaborative across disciplines while being strong enough in convictions, thought process and strategy to defend social marketing considerations into the bigger communications agenda across your teams.You’re a compelling writer who’s skilled at word economy, without reliance on meaningless marketing buzzwords.The essentials:
Bachelor’s Degree in advertising, marketing, communication design, interaction design, digital marketing, communications and/or related field5-7 years of demonstrated expertise in brand-focused social strategy capacity, designing and deploying digital campaigns across all major social platforms such as Facebook, Instagram, Snapchat, TikTok, X (Twitter), Reddit (BeReal, Threads, Mastodon…) etc.Excellent verbal and written communication skillsTeam playerStrong understanding of social platforms and metricsAt Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
#J-18808-Ljbffr
Monks is seeking a talented and thoughtful
Senior Social Strategist
to join our Entertainment Social team.The strategy team at Monks is uniquely-built to forge more authentic connections for brands and ultimately unlock ‘undeniably dope’ creative solutions that the culture engages with and even adopts as their own. Our process understands audience psychographics and behaviors (particularly GenZmulti-hyphens) – well beyond traditional demographics and personas – and mines for fresh cultural spaces where your brand can credibly live & lead in the culture surrounding your audience.The ideal candidate is more than an expert on social tactical/executionals, but a virtuoso social brand strategist and creative innovator who can work across the consumer journey (across agency departments and disciplines) and can help bring together social strategy and creative planning for social in unique and groundbreaking ways.You will help develop and shape creative concepts in the social sphere, partnering with brand creative partners to deliver work that’s social first, integrated and first-to-market. You should be tapped into culture, be an expert in the social space, and have a unique talent for building strategic content-driven storytelling—backed by data, insights, and trend analysis—for organic social.Responsibilities:
Be proactive on incoming new business Social RFPs – help assess and digest state of play, bring hypotheses and outline what it takes to win to your managers and cross-functional leaders.Act as a central and critical part of the social media campaign development process for integrated campaigns—partnering with creatives, copywriters, and creative strategists to build compelling culturally relevant integrated and social media strategy presentations.Identify—and play a central role in conceptualizing social-first, culturally relevant, data and research-backed content and ideas—designed to connect brands to consumers via social.Forge bespoke social strategy frameworks, sometimes in sync with already existing brand frameworks and brand strategies.Ideate and implement innovative approaches to social media content and campaigns, that cut through the noise and make the audience sit up and take notice—and continuously learn from and optimize your approach based on performance.Identify and signal (via POV emails, briefs) creative social opportunities, in response to the cultural currents to internal teams and clients, and drive sell-through and drive our client’s objectives.About YouYou’re a social media thought leader with a deep knowledge of culture—and have the ability to shape ideas to be culturally relevant to brands and consumers alike.You have spent time at agencies and can manage the day-to-day for a portfolio of brands, sometimes simultaneously – working on integrated projects for major brands that inhabit categories in entertainment, studio, streamer or other culturally relevant brand spaces.You have experience working directly with creative teams to forward-thinking integrated campaigns.You can devise and leverage smart, sellable cultural insights, develop social trends, and data-backed audience analysis to connect to target audiences using social media and digital platforms.You can balance being open and collaborative across disciplines while being strong enough in convictions, thought process and strategy to defend social marketing considerations into the bigger communications agenda across your teams.You’re a compelling writer who’s skilled at word economy, without reliance on meaningless marketing buzzwords.The essentials:
Bachelor’s Degree in advertising, marketing, communication design, interaction design, digital marketing, communications and/or related field5-7 years of demonstrated expertise in brand-focused social strategy capacity, designing and deploying digital campaigns across all major social platforms such as Facebook, Instagram, Snapchat, TikTok, X (Twitter), Reddit (BeReal, Threads, Mastodon…) etc.Excellent verbal and written communication skillsTeam playerStrong understanding of social platforms and metricsAt Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
#J-18808-Ljbffr